Adidas appears to go big on foam. Their latest is quite a shoe to clomp in
It looks like a Lego shoe with the studs levelled and the sharp edges smoothed out. But Adidas’s latest is made of foam, not plastic; it’s, in fact, another adiFOM technological wonder. This time, the foam is not reimagined as the Adilette, but their all-season darling the Superstar. So the heel is encased. No clog here; a whole shoe. Nothing is hacked away. No perforation, or slots like the AdiFOM Q. This version of the Superstar mummifies the feet. The upper sits rather high up the tarsal, and the slip-on fits like a sock. On a hot day, you can imagine the heat that may be trapped in there.
Adidas clearly derives some excitement making footwear with a “one-piece body made of foam derived from sugarcane”. This material is also known by its trade name SweetFoam, which is, according to the brand, “the world’s first green EVA foam”. Foam for shoes does not easily lend itself to a slender silhouette. The AdiFOM Superstar is therefore quite the hulk it is. If you look at them from the top down, they could easily be a pair of palmate. Or, webbed feet! Even footwear is embracing inclusivity. How marvelous is that?
Adidas AdiFOM Superstar, SGD109, is available at Leftfoot. Photo: Adidas