And Clogs They Shall Be

Add a toe box to the Adidas Adilette and voila… the AdiFOM

What more can you do to a pair of classic slides while still keeping the recognisable form, especially a pair that’s such a signature of the brand that even luxury brands want a slice of its success? Adidas has a clever idea for their widely copied Adilette slides. They add a toe box to it. As simple as that. And then you have the new AdiFOM Adilette, a pair of slip-ons that rides on the ongoing popularity of clogs, although Adidas calls them “slides”. Those unused to covered toes may find the AdiFOM strange, but these are rather sleek, in a minimalist way. Just the three stripes on the upper and no other brand symbols, externally. The AdiFOM Adilette should not be confused with the Adilette Clog, on which are the perforation a la Crocs. The latest sibling of the Adilette family, no doubt also a clog, is akin to bedroom slippers—not, we should say—in a bad way. The similar ease of use is unmistakable.

The AdiFOM Adilette slides, according to the brand, “are ready to take you into the metaverse” even if they are made for this world. Apparently, they are good for “exploring virtual reality or just kicking back poolside”. How that works, we won’t be able to explain convincingly. Adidas also adds that these “metaverse-ready” slide are “made with nature”. By that they mean the AdiFOM Adilette is constructed from sugar cane foam, also known by its trade name SweetFoam, touted as “the world’s first green EVA foam”. This is carbon negative bio-based EVA—made from sugarcane, a renewable crop, rather than the traditional petroleum-based material. Adidas states that the slides have a “minimum of 50% natural and renewable materials”. One small step to gain the confidence of environmental activists or those who are keenly aware.

Rating: 2.5 out of 5.

Adidas AdiFOM Adilette, SGD79, is available at some Adidas stores and at Leftfoot, Mandarin Gallery. Product photo: Adidas. Illustration: Just So

One thought on “And Clogs They Shall Be

  1. Pingback: Cartoonist Clump | Style On The Dot

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