Growl: The Tiger Cometh

Japan’s Onitsuka Tiger can’t wait for the Lunar New Year to arrive

You would expect that, with 2022 being the Year of the Tiger (from 1 February, of course), many brands will be releasing tiger-themed products. And you’d expect rightly. One of the earliest to announce their adoption of the tiger for a capsule collection is Japan’s Onitsuka Tiger. But that is not surprising. In five days’ time, it’d be what the brand calls the “Year of the Onistsuka Tiger”. As it coincides with the Chinese zodiac tiger, this occasion comes only once every 12 years. A symbol of the brand, the tiger—confident, brave, and thrill-seeking—would be seen not only on shoes, but in a limited range of fashion items for those born in the year of the tiger or those who consider the panthera tigris its spirit animal. These include tees and hoodies, socks, and bags.

But the most eye-catching and desirable would likely be the Serrano sneaker with the tiger-stripe upper. At first glance, the interpretation looks a tad too literal to us, even for Chinese New Year! But we are not, admittedly, big fans of animal prints. However they are used, they frequently would result in a form that borders on the camp. And to us, the Serrano of the Year of the Onitsuka Tiger is no exception. In fact, the more we look at it, the more it reminded us of another shoe: the yellow and black Mexico 66. Yes, the pair worn by Uma Thurman in Kill Bill, a movie with such deliciously intense artifice that even the gory revenge and growling violence cannot dial the camp down.

It is not yet known when the Year of the Onitsuka Tiger capsule would be launched. Watch this space for updates. Product photo: Onitsuka Tiger. Photo Illustration: Just So

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