It is reported that the launch of the doomed collaboration would be deferred. Nope, not cancelled
That one of the most hyped collaborations has to come to this is not surprising. As announced on WWD, Dior’s collaboration with Travis Scott—dubbed Cactus Jack—is “postponed”, the news site emphasised, and “indefinitely”. As stated in the report, based on an “exclusive” statement that Dior availed to WWD: “out of respect for everyone affected by the tragic events at Astroworld, Dior has decided to postpone indefinitely the launch of products from the Cactus Jack collaboration originally intended to be included in its summer 2022 collection.” They were careful not to use the now-divisive and unpleasant word “cancelled”.
As we understand it, the men’s spring/summer collection is almost “entirely” conceived with Mr Scott. For many, it is inconceivable that a complete collection would not be available to purchase. WWD reported that Mr Scott’s team shared that the postponement was a mutual agreement. Dior did not say what merchandise plans would be in place for their spring/summer 2022 season. This is their first time pairing with a musician, and reports had predicted it to be “major”. Merchandisers we spoke to told us that at the time the Astroworld tragedy struck, it is likely that the clothes were already in production. And that is very possible since spring/summer drops can take place as early as this week, or next.
Many of those who commented on the emerging reports of the postponed collection felt that Travis Scott is wrongly blamed for the Astroworld deaths and that the brands were too quick to disassociate themselves with him, once a star who could do no wrong. One commentator wrote in response to a Hypebeast post, “He isn’t responsible for the actions of thousands of fans, even if they can prove he incited raucous behavior.” Die-hard Travis Scott fans are also burning with curiousity: What would become of the already produced merchandise. Burn them? Or let them be available at a discount store?
Runway photo: Dior. Photo illustration: Just So