Tight just got tighter
By Mao Shan Wang
In July, when Kim Kardashian posted on Instagram a photo of her with Donatella Versace and Kim Jones (a post liked by over 2.6 million followers to date), those who follow the three of them individually or as a group were quite sure they were up to something. A collab perhaps, I had thought, and you too, I’m sure. When the pairing of Ms Versace and Mr Jones were revealed, many thought Ms Kardashian was left out. But now we know. A collaboration was indeed in the works between the two Kims. That is, in fact, not surprising, but the result is. Well, somewhat. While Fendace was all gaudy-go-not-lightly, the un-named Fendi X Skims (fortunately not Fendims!!!), is rather tasteful (did I just write that?), if a little too tight. But, before you hit back, yes, it is shapewear and what is shapewear if they do not constrict enough to shape? Maybe I am not sure if all the contouring and lifting is that comfortable. If only Skims were available to the staffer assisting Sylvia Chan for the Preetipls shoot. Her angry boss may not then bitchily compare the rapper to a “rhinocerous”, in a three-word sentence that, incredibly, also included the name of an Aramaic-speaking religious leader of the Herodian Kingdom of the Roman empire!
I have to say I have never worn Skims (can you imagine it was initially called Kimono? 😲). The only shapewear I have tried (and I say tried because it was on me for, like, 15 minutes!) was Spanx—I received it as a Christmas gift years ago. It is possible that this name is now largely forgotten, but back then, it was the go-to brand for looking trim or keeping parts of the body from spilling everywhere. It is still big in the US (which is the largest shapewear market, I was told). Now, to make that kind of stretchy inner wear that gives you shape where there may be none, synthetic fabrics are used almost entirely, mainly nylon and spandex, which means they don’t necessarily allow the body/skin to breathe. And in this weather of ours, five minutes outside air-conditioning and you’d start to itch. And in all the wrong places. Fabric technologies have, of course, changed and improved. Skims probably benefits from this. Which may explain the far wider product offering of the Fendi X Skims collab.
Kim Kardashian has already made Skim quite the name in shapewear. It is reportedly now worth more than USD1 billion. She clever describes her offering, “solutions for every body” (Rihanna’s Savage X Fenty caters to just as many bodies, but she calls her shapewear ‘cinchers’). With Fendi, she appears to take it a step further. The collab offers, on top of shapewear, lingerie, swimwear, gym wear, onesies, dresses, and even outerwear (there’s even a hoodie outer). And in colours other than black and ‘skin’. A green which is akin to military fatigues is part of the colour story. Oh, there are bags and shoes too. Is Ms Kardashian readying her brand as a full fashion line? Or are the two Kims acknowledging that more and more women are taking the inners out, showing considerable amount of skin as a result. To be sure, the collection, a limited edition, is not as sexy as I thought it would be. I mean there is a lot of fabric used. At least from the images I have seen so far. Well, if you are going to be logo-centric or monogram-mad, which Fendi is increasingly becoming, you’d need a considerable amount of fabric to have, in this case, the logotype to go on and on and on. Even on the sheers (see-throughs, to some), it is logo galore.
Talking about images, the publicity shots are lensed by Steven Meisel and styled by a name I have not heard for quite a while: Carlyn Cerf de Dudzeele. In 1988, Ms de Dudzeele styled Anna Wintour’s first Vogue cover. Ms Kardashian is, unsurprisingly, placed front and centre in all the images, even the one (above) featuring other women, which I assume is the main image. The casting is, well, inclusive, although the Asian girl Jessie Li is styled to look quite angmo. Amazingly all the models’ hair are in motion or afloat, even when they are seated. To reflect the energy of the collaboration? Not many people are convinced of the need or usefulness of this tie-up. A fashion designer I know texted me to say: “sadly, Karl (Lagerfeld) taught them nothing and left them nothing to use”. Fendi may have gone into haute couture, but I don’t think they wish to avoid the market that is closer to grassroots. There’s a fortune to be made in bodysuits and the like. Kim Kardashian have already proven it. In Korea, the family name Kim (as in Daniel Kim) is the equivalent of the Chinese Jin (金), which also means gold. Is Fendi and Skims heading for that win—double gold, to boot? I really think so.
Fendi X Skims will be available on 9 November (from 9pm, our time) at fendiskims.com. Photos: Kim Kardashian/Instagram. Collage (top): Just so
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