Could this be Fendi’s most cheerless collection under Kim Jones?
At the end of the Fendi livestream, we wanted only to remember how many times we yawned, and yawned. But we could not recall. As with most fashion show livestreams, the presentation did not start on time—20 minutes later, in fact. It was a test of our ability to stay awake, even when it was not that late in the evening here (just after Channel 5’s slightly more arousing News Tonight). It didn’t help that it was a runway obligation devoid of energy-boosting colours, just a train of beige, baby blue, and grey, a union of the unsaturated (until towards the end when there were, finally, shots of fuchsia and red). We are not opposed to the neutral palette (some of our favourite brands make magic with it), just the joylessness of the event, the anti-pleasure-ness. It has to be said—and with delight—that the right soundtrack was picked: former members of Throbbing Gristle, Chris and Cosey’s appropriate Lost Bliss.
And the staging was admittedly good. A lit, white, patterned circle (possibly composed of exposed bulbs)—like a paper doily or a lace coaster—first appeared at the far end of the long, darkened runway. Then a ring of spotlights, hung before that fascinating dot, cast fractured light around it, rapidly giving shape to a pattern, much like a kaleidoscope, only that the graphic formation didn’t change; it remained uniform and symmetrical. When your eyes were able to adjust to the illumination, you realised that there were very strong beams emerging from circular light sources that trace the perimeter of that ring. The rays were so powerful that they shot vertical lengths of light far forward, forming a tunnel in which the glum models dutifully did their work. It was spectacular, a light show deserving its own time slot, and an audience.
But we’re here to talk about the clothes. We hope it is not that obvious that we are holding back. Regular readers of SOTD would know that we’re not massive fans of Kim Jones’s Fendi. We do not think he is a very convincing womenswear designer. But women love Fendi and, we have been told—with considerable fervour—that Mr Jones’s designs are adored and appreciated, and sold. So we’re always curious as to what could prompt such ardour. And it is fun, we suppose, to trace the path forward, on which Mr Jones has so smoothly coasted along. This autumn/winter 2023 season, which marked two years Mr Jones has been with the brand, he went quite lean, keeping things simple. But simplicity is subjective and may only appear to be so. While there is the straightforwardness of a-dress-is-a-dress, the designs are a lot more beguiling, if you look close enough. But it’s the sum effect that is not pulling any heartstrings. The clothes just look stodgy, the stuff for a mundane life, and a similar wardrobe.
Some of the styling seemed to suggest a young girl’s first attempt at grown-up fashion. But, in fact, Mr Jones was inspired by an adult—Delfina Delettrez (and in case you don’t, journalist-turn-influencer Suzy Menkes made sure you did on Instagram), the daughter of Silvia Venturini Fendi, who is behind the label’s accessory, menswear, and kids’ lines. It is, of course, advantageous and career-protecting to butter up members of the family whose name is on the labels sewn on the clothes, just in case massive double F logos on a shirt or two aren’t quite enough. When not blaring the name, there were negligee dresses, as well as knit dresses with slits that can be unbuttoned to the rump, shirts and tops with halter-neck straps, the strange, not particularly attractive vests with additional panels on the sides that hid the forearm, but exposed the upper and shoulders, and many pairs of unremarkable—but no doubt immensely wearable—trousers. Pleated skirts are a thing, too: they are ankle-length or mini, some worn over pants. Excited yet?
Screen shot (top): Fendi/YouTube. Photos: Fendi