By Ray Zhang
It’s so hard to cop these sneakers that some people wondered if they actually exist. But since specialty retailers all over the world, except those here, have been publicly awaiting the Nike React Element 87’s drop since June and, in due course, keeping followers updated, these can’t be just an empty tease. While I don’t think so, you can never really know. Is Nike taking the limited release to such an extreme? To stir up some news? To better create pent-up demand?
I should not have been this mad about this sneaker, but I was. Perhaps I’m sick of clompy shoes. The first time I saw photographs of the Nike React Element 87, it was in online reports following the Undercover autumn/winter 2018 show in Paris in January. Those not-quite-sharp runway pictures of said shoes caught my attention, but it wasn’t until the product shots started appeared in IG (interestingly, the shoes didn’t show up in Undercover’s IG until eight days before they’re launched in Tokyo on 13 Sep) that I began noticing them with keen interest.
The bold colour combinations aside, the React Element 87 is, to me, the most compelling silhouette Nike has released in years. I don’t even remember my interest being so piqued when the VaporMax, with its all-new and astounding air soles, was launched. And not the current must-cop drops such as the Nike Zoom Fly SP in collaboration with Gyakusou or Comme des Garçons X Nike ACG’s Mowab.