New Balance hits another winning stride with its collaboration with Junya Watanabe
Adidas might be on a collab rush, now that they have axed their partnership with the beleaguered Yeezy (however, the Three Stripes is still laden with stocks), but it is New Balance that is, judiciously, teaming up with some of the most noteworthy/established/discreet names. Their latest is with Junya Watanabe, featuring NB’s not-bombastic URC30, also dubbed as the ‘Trackster’. Nothing dramatic or shape-shifting is done to the shoe, but Mr Watanabe did put together some striking colour combos, and still letting the the retro posturing shine through. The shoes were shown last June’s in the collab-centric spring/summer 2023 collection, which saw licensed images/graphics from artists fashion brands love to turn to, such as Andy Warhol, Jean Michel Basquiat, Keith Haring and Roy Lichtenstein.
Mr Watanabe is a fairly regular NB collaborator. His choice of the URC30 this season is a silhouette that’s a tad fancier than the 574 of the previous season although the vibrancy is still there. The URC 30 shoe is inspired by football kicks as seen in the quilted upper (leather, suede and overlays of synthetic material) and the jagged rubber outsole. The mid-sole—twin laters of white and blue—sits atop the outsole in the back half of the shoe and juts out in the rear, as many so-called cool kicks still do, but ever so slightly, which is a boon to those who wear their shoes in sizes larger than 10 and fear the heel steppers among MRT commuters in a crowded train are ever present. The URC 30 is, in fact, not bulky on the feet—a sleekness that’s always appreciated.
Junya Watanabe X New Balance URC 30, SGD440, is available at DSMS. Photo: New Balance
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