A cruise line without the brand’s most-adored menswear designer. Finally. Is anything missing?
At last, a men’s collection not associated with the late Virgil Abloh. But is it really? The cruise or resort (take your pick) 2023 season is not helmed by a single designer. No one has been selected to fill Mr Abloh’s Air Force 1s—not even rumoured to have. According to press notes that LV shared, the latest collection is “conceived” by the house’s favourite designer. Mr Abloh is known to work way ahead of schedule and for his habit of keeping visual notes on what he would do for upcoming seasons. Still, it is not unreasonable to assume that the LV men’s studio would have exhausted whatever Mr Abloh left behind by now, but apparently there has been enough materials and ideas that could be “carried out by the creative teams and collaborators with whom he continually worked at Louis Vuitton”, so much so that they could even discern a “coming-of-age theme”.
That LV wants Mr Abloh’s name linked to the brand for as long as possible isn’t hard to grasp. Mr Abloh was not only LV’s most successful menswear designer, he was their most popular. Since his death last November, there were not only posthumous shows (three now!) or “memorials”, as some call it; but tributes (including store windows); in-store/pop-up events; and the current Nike X Louis Vuitton Dream Now, a fancy, hologram-aplenty exhibition in Brooklyn, New York. We don’t remember any brand, in recent years, so ardently protracts the legacy and memory of a design employee, not even Chanel, following the death of the more prolific Karl Lagerfeld. Mr Abloh was often compared to Mr Lagerfeld, but it is the Off-White founder that is being so eagerly and extensively memorialised.
This is rather a filler collection, one not only for the in-between season, but also for the rudderless interim. Fashion’s success is presently so tethered to a living name (or one in living memory) that the clothes have to sport more than a trace of the aesthetical cheer raged by individuals of the recent past. Virgil Abloh’s hand may not be in the pieces, but the handwriting is not indistinct. And the styling retains the Blackness that he had introduced and was lauded for. One of Mr Abloh’s talents was his flair with using logograms and such conspicuously, which no doubt delighted his employer. This season, that surfeit of identifiable symbols and text, monograms and the Damier check, is augmented by the late designer’s love of cartoons, font play, and patterns—this time, musical notation. The outright branding exercise allows for minimal design push that might be considered curiosity-arousing (put aside, for now, ground-breaking). This is not the LV resort for women.
Surprisingly, there are so few skirts—just two out of the 43 looks. Mr Abloh had made non-bifurcated bottoms, even if belatedly, key to his brand of forwardness for LV, so their cutback is unexpected. It is not known how many skirts for men are sold to date, or how popular they are, but the reduction in quantity now might indicate that the skirt adoption among their customers may not be as high as their increased presence during Mr Abloh’s tenure suggested. For now, the collaboration with Nike will (in fact, has) be in the spotlight, encouraging frenzy and the very real boom in the resale market. Mr Abloh always did know that bombastic sneakers boost brand bottom line. Louis Vuitton is unlikely to change that.
Photos: Louis Vuitton