Gucci and Comme des Garçons are teaming up once more. Who’s thrilled?
They are back in the act. The on/off union was just teased on Gucci’s Instagram Stories, with the announcement that the Kering super brand is pairing with indie Comme des Garçons on a tote bag. This will be available exclusively on Gucci’s dedicated online store, Vault, where its merchandise is presently not available to the shoppers in a massive part of Asia, except—unsurprisingly—Japan. A collaboration with a Japanese brand, therefore, makes sense. In fact, Gucci has engaged Japanese customers rather actively even when the country was under a state of emergency due to COVID-19 . In August, they opened a pop-up in Kyoto, sited in a historical house. Then, there was the final Asian stop of the exhibition Gucci Garden Archetypes (after Hong Kong and Shanghai) in Tokyo. And later this month, the capital’s first Gucci restaurant Gucci Osteria da Massimo Bottura Tokyo is slated to open on the 28th. The makers of the Marmont has been busy in the Land of the Rising Sun.
And now the tote. This is not the first time that CDG is collaborating with Gucci on what’s essentially a shopping bag. Back in 2018, as part of the year-end Friends and Comme des Garçons holiday collection, the two brands released an east-west tote based on the CDG plastic-encased paper bag that had enthralled fans of the brand, and was soon very much copied (even compatriot Beams later did a version with Disney!). Gucci’s part of the coupling is the house’s red and green stripes, applied vertical in the middle of the bag, which quickly sold out. Unsurprising then that there is a repeat, this time available through Gucci’s own (online) retail outlet. It is not not known yet what graphic the bag would sport this time, other that the stripes (the flashing illustration on IG, we believe, is just a mock-up). This collaboration has, in fact, been rather baffling to us. What is the likelihood that a serious/enthusiastic CDG follower would at the same time be just as mad about Gucci to want something—anything—with the name or logo of the two together in one item? Or, are we living in truly not-quite-discerning times?
Gucci X Comme des Garçons bag will be available at The Vault from 15 Oct 2021. Screen grab: Gucci/Instagram