Next Collab: Gucciaga?

Two brands, totally unrecognisable from the original, are said to be teaming up. Yikes!

The pairing of Gucci and Balenciaga as we imagine it. Illustration: Just So

Alessandro Michele is on a collaboration roll. According to WWD, he and Demna Gvasalia are rumoured to be bringing Gucci and Balenciaga together. Not unimaginable since both brands are luxury conglomerate Kering’s cash cows. They are destined to make more money together. Gucci will be showing its new collection Aria on Thursday and that’s when the said collab will be unveiled. Both designers have kept mum about their partnership.

A brand that was once a couture house now joins with another that was started as a leather goods shop: that’s an interesting alignment. Would this be fashion’s ultimate high-low pairing? The coupling of royalty and Hollywood (and a spill-all to follow)? Mr Michele has said that “seasonalities” are “worn-out ritual(s)”. Collaborations, apparently not. Will this show that Michele Alessandro is better at sussing out hot collabs than Kim Jones?

Stay tuned to find out.

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