Could Gucci Be Weeding The Garden?

It isn’t the end of winter in the northern hemisphere, yet Kering’s star brand is prepping for a new spring, according to emerging reports

Graffiti on the walls of a stairway at the Alessandro Michele-conceived Gucci Garden, part of Gucci Museo in the historic Palazzo della Mercanzia, Florence

Has Alessandro Michele gone from the brightest bloom to unwanted wild grass? A very recent WWD report, citing “well-placed sources”, claims that Alessandro Michele “is exiting the brand”. This news was not only shocking, it was sudden, and came rapidly after Raf Simons announced that he is closing the eponymous label he founded and built. It is not clear if Mr Michele was asked to leave. His departure, if true, could mean a major clean-up at Gucci as the long-haired, bearded designer is presently synonymous with the brand he has helmed for seven years, and has almost singularly made Gucci the molten-hot brand it has become, based on his druthers for bringing disparate elements drawn from the past, especially the ’70s. Mishaps as mashups. But are his hippies in overwrought style not becoming really jelak, the unctuousness of a supersized meal?

It could be that Kering is satiated. They had wanted Mr Michele “to initiate a strong design shift”, according to the WWD’s source. But he was not able appease his bosses. Reuters—also drawing from anonymous sources—informed “that there had been tensions between the designer and Kering’s top management”. Both Kering and Gucci have remained silent, as they adhere to the no-comment approach. The suddenness of this impending exit surprised customers too. One Gucci fan told us that “it shows such a lack of loyalty to Alessandro, who did so much for the brand. And it’s not as if they’re not selling.” But the sales is likely not matching the figure Kering is hoping to hit. Media reports are indicating that Gucci’s performance is not keeping abreast of their peers. Limp sales in China is cause for worry too. And it is inevitable that lacklustre results would be pinned on the products.

Alessandro Michele joined Gucci in 2002 upon the invitation of then designer Tom Ford to oversee the accessories division in Gucci’s London office. In 2011, he was appointed associate creative director to Frida Giannini when she succeeded Tom Ford. Ms Giannini was reportedly dismissed in 2015 in what was described as a “messy” reorg of Gucci. Mr Michele was asked to put together a men’s autumn/winter collection and he did it in less than one week. A day after that show, Gucci announced that he would be the brand’s new creative director. From them on, his rise was—a convenient word for now—unstoppable. He revived Gucci by replacing Mr Ford’s amped-up sexiness and Ms Giannini’s jet-set sleek with geekiness drenched in flamboyance. But the wacky, maximalist, anti-fit aesthetic did reach saturation point—thankfully for Gucci, later than sooner. To be sure, Mr Michele did, in recent years, move gingerly away from his early excesses and goofiness, but his steps, even with the recent twinning of offering, were inadequate for Gucci. The brand owners, it seems, want a palpable shift. The overgrown garden needs to be recovered.

Photo: AB Tan


Update (24 November 2022, 08:10): No doubt now: Gucci has confirmed that Alessandro Michele “is stepping down”. In a statement sent to the media yesterday, parent company Kering said that Mr Michele “has played a fundamental part in making the brand what it is today.” It did not say why the Roman designer wishes to leave (or if he was asked to). The statement also included a paragraph quoting Mr Michele: “There are times when path parts ways because of the different perspectives each one of us may have. Today an extraordinary journey ends for me.” No replacement was announced.

One That’s Twice The Bang

Gucci’s show is a parade of its usual motley group in a single file, but then it becomes a final reveal of freakish twins

Do good things really come in pairs? Are twos indeed couple the fun? Or double the dread? The latest Gucci show starts with a typical motley of models in a spaced, single line. They walk in a fairly dim space. On the walls are black and white portraits (presumably of those populating the runway). Then at the end of the show, before the models file past one more time, the wall opposite the audience rises, revealing a parallel runway on the opposite side. It is amazing that, according to social media, the show-goers did not know that the event was, in fact, two-sided. And then the finale: models from each side emerges. They are twins—identical twins. Who would have thought, even if you knew that there would be a dramatic element? Welcome to Gucci Twinsburg, Milan, not Ohio, where the yearly festival Twins Day is held.

Why anyone would need a two-dose Gucci is not quite clear. But the twins walk hand-hand, wearing the same clothes, the same accessories, the same shoes. Is this twice the usual budget for a Gucci show? Reportedly, the twins were invited from all over the world to participate in this runway pairing. It is conceivable that there are not that many body-ideal, good-looking, catwalk-worthy twins in Italy. The idea of having the 68 pairs do the show is to reflect the parturition truth that Michele Alessandro Michele’s mother is one half of twin sisters. In the show notes, Mr Michele said “I am the son of two mothers. Two extraordinary women who made their twinship the ultimate seal of their existence. They lived in the same body. They dressed and combed their hair in the same way. They were magically mirrored. One multiplied the other. That was my world, perfectly double and doubled.”

Yet, the twinning at Gucci does not necessarily mean twofold excellence. Or, wondrousness. We are supposed to read into it that even with a mirror image, self-expression of the individual can take place. The twins do not need to look like each side of a pair of scissors, spectacles, or chopsticks. Do they not? Isn’t this collection again Gucci seeing itself in the mirror installed by Alessandro Michele in 2013, almost ten years ago? To be sure, he has moved away from the deep-seated tapping of ’70s kitsch. But the mishmash from the world’s thrift shops is very jelak. Is that why Gucci needs the gimmick of getting twins to strut the runway? Can the brand distance itself from stylistic tricks?

The clothes require almost no description. Gucci fans know what to expect, and expectations are often met. To note are some stereotyping involved: that twins dress alike. And Chinese girls wear samfoos and cheongsums, but white girls can wear happi coats. Far-out, costume-y, and campy accessories have always been part of the Gucci look, so this season Mr Michele offers glasses (including shades) with fringing, garters for men, Gremlins to hang on bags (or wherever), beaded scull caps, beaded beards, hairbands weighed down the sides of the face with strands of beads (the little spheres are big this season), and face jewellery (again) that are Deepavali door hangings that drape from ear to nose to ear. Every season at Gucci is a festive season. Celebrate.

Gucci’s Cosmos Not

The cruise show might be themed along the lines of the origins—or structure—of the universe, but that does not mean there is reference to an orderly, harmonious system. As usual, bright was the flashy chaos

The cruise collection is increasingly less about the clothes that one can pack for a holiday than what can be kept in a wardrobe for the day when a statement-making outfit is needed. Gucci’s latest offers scant semblance of what might be reserved for the Viking Orion or anything akin to a holiday in the sun (perhaps, some of the sheer pieces could be worn down at the beach?). But, based on its theme, Gucci Cosmogonie, could these clothes be offered to the suitcase destined for the SpaceX or even the International Space Station, if it could one day be a tourist hotspot? Frankly, it is hard to say. For all the cosmological references and whatever could be up there, the clothes look decidedly bound for some corners of our earth, where burlesque is the main business. Or, could the substantial near-nudity be at one with the universe?

Staged in Castel del Monte (Castle in the Mountain), Andria, southern Italy, the show— soundtracked by mixes of the recording of the first moon landing and Abel Korzeniowski’s Charms (from Madonna’s 2012 film WE)—is a moody celebration of meretricious Gucci, presented against projections of old constellation maps. The Castel was established in 1240 by the medieval emperor Frederick II, who reigned over a court of elites, from artists to astronomers. It is not really determined if this was a spot to observe and study celestial bodies, such as the Castillo in Chichén Itzá, Mexico was, but its very geometry (octagonal) and symmetry, with corresponding eight towers, even on a mount, seem to suggest something more secular. “Castel del Monte”, according to Gucci, “perfectly represents a crossroads of the different peoples, cultures, civilizations, and religions that have shaped the Mediterranean.”

The collection sure seemed to be for a melting pot of different people—or, to be more precise, characters. In his early years at Gucci, Alessandro Michele had proposed a sort of sexy-prim: the off-duty librarian look (some say secretary). Through the years, while he has given the impression that his mind is among books, his designs target less those with a penchant to visit a serious bibliotheca than someone else with a far more hedonistic or sensualistic pursuit on extra amusing and entertaining grounds. The librarians have become party girls, disco dollies, sexy starlets, exotic dancers, nocturnal adventurers, red carpet walkers, hookers, rapper-as-hookers, gleeful exhibitionists, and more. Therein lies the beauty of Gucci, if not in the design, definitely in the looks: eternally hedonistic. Now, hedonism is not necessarily a bad thing, especially if we go by the Greek definition—looking to get as much enjoyment out of life as possible.

It is, of course, preferable to dress as if an individual’s life is one of delight and pleasure than misery and depression. And Gucci offers clothes that project that plentifully. If Mr Michele has toned down the overt retro-ness of previous collections, he has also turned up the ostentation, augmented by faces underscored by ruffs, necks adorned with ropes of pearls, and faces marked by Indian naths (nose rings), except that the chains appear to be attached to the mouth. It is the flashy and the fleshy. One outfit, in particular, would delight Nicki Minaj and her rapper-sisters, even if somewhat belatedly: a one-sleeve top that covered half the upper body diagonally, leaving one nipple the protection of a pastie. In fact, much of the outfits ask for the dispensing of the bra.

Apart from the many sheers numbers (which, to be sure, have been there since Mr Michele’s first collection for Gucci in 2015), Mr Michele has offered, modestly, the opposite: construct of something measured but no less exquisite and polished. One ecclesiastical gown (worn with a choker made of strands of pearls and a necklace that could have come from some papal stash) would not alienate even Lily Tomlin. There’s a tailored, long-sleeved Op-Art dress (with ruffs for cuffs), the oblong, cinched-at-the-waist blouse (worn with a pleated skirt) and the ’40s-looking skirt suit (with the red shoulder piece) that an ex-wife might wear to court to (counter) sue her former husband. But, these are, as you would agree, few and, celestially far between.

Screen shots (top) and photos: Gucci

Gucci: Hollywood’s Costumer

Alesandro Michele brought the Gucci spring/summer 2022 collection to where it belongs: the world’s movie capital, right on Hollywood Boulevard itself

Gucci and Tinsletown are meant for each other. When Gucci arrived this particular night, it was a gilded key in the right key hole. That is why when Gucci sent their dressed-to-the-nines models down Hollywood Boulevard, the key turned and opened the door to a display so flashy that even the best Hollywood gala night could not rival. It was a trip not down memory lane, but a cruise to where it can call home; the motherland. After all, Gucci and movie makers and their stars have always had a chummy relationship. The impressive part was the action on the very street that many associate with Hollywood, the now-closed-to-Gucci Hollywood Boulevard—tourist attraction and home to some of the most famous theatres in the world, including the El Capitan, the Dolby (once the Kodak theatre, now aka the home of the Academy Awards), and the TCL Chinese Theatre, where the models emerged to begin their bored walk on the sidewalks. There is nothing laid-back or cool about this part of Los Angeles. It’s pure kitsch, often bordering on questionable taste, and Gucci, through their clothes reflected all that.

Alessandro Michele is a storyteller, a knowledgeable raconteur. The evening’s Hollywood street feature was homage to the entire cast that makes this town as it is: colourful, like the meretricous souvenirs sold that inevitably make their way into a tourist’s bag. Not the likes of Blanche Dubois or Holly Golightly for the high-minded. But every other character you can think of, every B-grade actress still unable to hit A; every starlet still aspiring; every former child star clutching to bits of their former glory, every off-duty waitress waiting to be discovered; every weirdo thinking they are part of this movie town; every flashy, cocky executive managing just as flashy and cocky stars; every cowboy hoping to be hired as a grip crew; every wide-eyed, here-to-soak-it-all-up visitor hoping to meet their idol; every member of the hidden mafia, possibly still ruling the town; right down to the hookers from South Los Angeles (if you thought we were imagining things, consider the sex toy accessories!), even their pimps—they were all there, out and about, with nowhere to go, but right there. Oh, yes, even she who was hoping to audition for Cleopatra!

The 30-minute-long show, featuring 115 looks, and soundtracked by the music of Björk (not, surprisingly, one of the 22,705 songs that mention Gucci, as highlighted in the brand’s 100th anniversary travelling show) was dubbed the Gucci Love Parade. But it was less a procession than a walk-past. Not a carnival either, but the clothes were right for carnaval. Each look was deliberately considered: from headwear to eyewear to footwear, every piece in its place to effect something not quite ruly. Sure, there were some gowns that were right for a tidy red carpet, but for many of the separates, the sum is Calabasas meets the costume department of Columbia Pictures, including the pasties some rapper must have recently discarded. It is heady stuff, no doubt. Beautiful chaos, fans would say, but is the disorder not rather repetitive? To be fair, the clothes increasingly resist the anti-fit of Mr Michele’s earlier years in Gucci. Yet, they all looked somewhat familiar, whether we were thinking of Aria or Guccifest, or much earlier. What goes around comes around?

Shortly after the Gucci livestream, social media commentators were agog with excitement. Some thought it the most entertaining runway presentation ever. Perhaps all the showiness is deliberate, never mind the parade seemed overwhelmed by the boulevard itself. Ridley Scott’s House of Gucci, starring Lady Gaga, will hit the big screen in two months’ time. The Gucci family has disapproved the film’s casting, describing the leads as “horrible” and “ugly” (no mention of the costume). This has aroused even more interest in the film. The latest trailer shown on YouTube has enjoyed 4.9 million views in five days. Gucci the brand has always been Gucci the movie-in-the-making. And Gucci parading on Hollywood Boulevard will, no doubt, benefit brand and movie, mutually.

Screen grab (top) and photos: Gucci

Potent Pairing

In a collaboration that no one saw coming, Gucci seems to finally be shifting gears

Did the Gucci show really happen? Is Gucci really 100? Why was Balenciaga the elder (104!) roped in to celebrate? Is this a tap-thy-stablemate’s-mind Gucci for the next century? Did your head not spin? Does Gucci need Balenciaga to—finally—look this interesting? Are they not able to reinvent themselves on their own? Is this Balenciaga doing Gucci? A sort of guest editor? Or Gucci in homage mode? Or an expression of Alessandro Michele’s desire to do Balenciaga? Do we need a Balenciaga ‘Hourglass’ bag with Gucci monogram? Or Gucci jackets with Balenciaga shoulders? Or Gucci-Balenciaga suits with the logotype of both brands littered on them, like department store gift wrappers? Or the familiar printed leggings-cum-boots chez Balenciaga? What’s a coat fastened to the extreme left a la Balenciaga doing in a Gucci collection? Or an asymmetric dress with a draped hemline so evocative of the B appearing in a show (still) typical of the G?

Is the world we are living in now not confusing enough?

The action takes place in supposedly London’s Savoy Hotel, imagined as a club with a catwalk and a secret garden. The music is not house (as has been the choice of the season at other houses), but a mish-mash that is a narcissistic bang at Gucci as narcotic, from Lil Pump’s yo-bro chorus of “Gucci gang” to Tita von Tesse’s tease on Die Antwood’s “Gucci coochie”. And there is a lot to analyse and unpack. But we may risk misreading everything. Mr Michele is, of course, no stranger to collaboration (the allegedly sold-out collab with The North Face, the most recent). He is also quite the plunderer of the past and cultures not his own. This collection, conversely called “Aria” (essentially an operatic solo), although a “pop” version, looks to the past, to self, and to contemporaries in a show that seems to salute whatever deserves to be hailed. A greatest hits of Gucci’s own legacy, the now fashion culture that the house is largely part of, and the design contributions of another equally iconoclastic, if not more, label. As Mr Michele said, post-show, to the media, “I have been an excellent thief, a robber.”

This is not the Gucci we are used to. It’s less geeky (except some of the models), less foolish (except, maybe the accessories), and even less irreverent (except, again, the accessories). Could this be Mr Michele’s tame side; he on the periphery of reasonableness? The clothes do not look too vintage-y (the retro vibe cannot, of course, be totally rid of) nor do they deliberately look as though sourced from the Salvation Army. We keep seeking out Balenciaga, but the partnership is not so much the two designers coming together to design the collection as one expressing love for the work of another. This is not the same as, say, Dries van Noten and Christian Lacroix in 2019. Or, contemporaneously, Valentino and Undercover. And definitely not Miuccia Prada with Raf Simons (no way!). Rather, Mr Michele “quoted” Demna Gvasalia, according to the show notes, not copied. Euphemistic talk no doubt, but it makes the results very much Mr Michele’s singular doing. Apparently, he was granted permission by his Georgian Kering associate to create hacks of Balenciaga’s distinctive silhouettes for both the ready-to-wear and the leather goods. This truly speaks of the creative culture of today, when Balenciaga can be treated like Ikea. Replete with rhinestones and marabou!

The references make for absorbing viewing. For so long (it has been more than half a decade of Alessandro Michele’s tenure!), Gucci has been frustratingly predictable that we wanted to really not dislike this collection. Sure, we do not expect Gucci to suddenly become unprovocative. We want their fans to go on being enamoured. It is inevitable there is enough camp to keep both Harry Styles and Jared Leto delighted and sufficient logos and indeterminate forms to keep Billie Eillish coming back for more. And adequate 70s disco glam (glittered cowl-neck top for men!) to get night owls ready for the day when bars and club can open. At the same time, it is refreshing to see that some of the tailoring is ‘classic’ and that the clothes sit well; the oversized is not actually ill-fitting. And the return of equestrian details, even if they are harnesses for chests or saddles for shoulders—not so barefaced since Dawn Mello was hired to revive the brand in 1989. But we are not sure if we are used to seeing Balenciaga’s extraordinary (less so now), offbeat (that, too) shapes within the kooky universe—including a near-obsession with body parts held in the hand, such as this season’s glittery minaudières of anatomically-correct heart—that is the only Gucci that fashionistas know.

But Mr Michele did not only pay homage to Balenciaga, he also saluted fashion’s patriarch of sexy who changed Gucci forever, Tom Ford (totally snubbing John Ray, Alessandra Facchinetti, and, unsurprisingly, Frida Giannini). The first suit that appeared will always be associated with Mr Ford: in red velvet, and worn with a baby blue shirt, with two buttons deliberately undone. Thankfully, none of the pre-wokeness “porno chic” was revived. That Mr Ford’s designs could be easily riffed—er, hacked—is understandable: Mr Michele and the Texan designer/film maker have a maximal love of the ’70s, even when both dance on opposite ends—one with a deep reverence for the elegance of Halston, the other with the ardour for the hipness of the hippies. The Tom Ford-era suits, now with reshaped shoulders, have the sexed-up dapper cool associated with the oddball individuality of Balenciaga, rather than something akin to those in forgotten wardrobes of Haight-Ashbury. Mr Ford is relevant again.

In most cities, dance clubs are closed, but luxury fashion seems eager for them to open or to be looking forward to the mirrored ball spinning again. The just-concluded Dior pre-fall 2021 show in Shanghai is illustrative. At Gucci, the models, flanked by flash lights, finish their catwalk routine and move to a holding area (gosh, we are thinking of Prada. Again!). But rather than ending their job there, they are led by one of them, who opens a massive door, into a garden. There, they danced among white horses—interestingly, without saddlery—and albino peacocks. Very soon, as the frolicking suggests, the world can parallel Peter Pan’s. Perhaps, Alessandro Michele, in his mind, is singing I will Survive.

Screen grab (top) and photos: Gucci

Next Collab: Gucciaga?

Two brands, totally unrecognisable from the original, are said to be teaming up. Yikes!

The pairing of Gucci and Balenciaga as we imagine it. Illustration: Just So

Alessandro Michele is on a collaboration roll. According to WWD, he and Demna Gvasalia are rumoured to be bringing Gucci and Balenciaga together. Not unimaginable since both brands are luxury conglomerate Kering’s cash cows. They are destined to make more money together. Gucci will be showing its new collection Aria on Thursday and that’s when the said collab will be unveiled. Both designers have kept mum about their partnership.

A brand that was once a couture house now joins with another that was started as a leather goods shop: that’s an interesting alignment. Would this be fashion’s ultimate high-low pairing? The coupling of royalty and Hollywood (and a spill-all to follow)? Mr Michele has said that “seasonalities” are “worn-out ritual(s)”. Collaborations, apparently not. Will this show that Michele Alessandro is better at sussing out hot collabs than Kim Jones?

Stay tuned to find out.

The Gucci Epic-Logue

An epilogue it may have been, but it was sure a long one. And we, foolishly, sat through ten hours of it


Gucci SS 2021 P1

The Gucci digital event dubbed Epilogue was broadcast for those who have time—a lot of it. A press release from their office here had informed us that the show would begin at 2pm, our time, and would last for 12 hours. That’s even longer than Peter Brook’s 1985 staging of Mahabharata (9-hours in length, if the unacquainted would like to know)! To be honest, we did not really sit for ten hours to watch the event: we let the PC run for that much of time. And came to it intermittently to see if anything was happening, like a brood of chickens looking for food or a couple of models jumping on a trampoline. Otherwise, the backstage peepshow revealed mostly models having their make-up done and getting dressed, and workmen doing whatever workmen do for fashion events.

The first sign that something was going to happen appeared at the sixth hour, around 8pm, just after we finished dinner and had done the dishes. This seemed like a good time for something substantive to happen. As it turned out, Gucci was sharing the look-book photos, with a brief (actually, not quite) intro from Alessandro Michele, explaining what he had done and was doing in his usual long, compound sentences. That was followed by the look-book snaps tagged onto the screen like a less organised Pinterest page, as well as clips of his references including mundane things such as vegetables.  This was presumably the ‘show’ segment. They called it “The Final Act of a Fairy Tale.”

Gucci SS 2021 P2

It was shot in the 478-year-old residence, Palazzo Sacchetti, considered one of the most important late Renaissance aristocratic buildings of Rome that, in 2017, was listed for sale at a whopping €57 million. Apple OS-style windows popped up against a video shot of the interior of this unoccupied home. The music accompanying this segment could have been inspired by Sega games, with their cheery electronic bleeps. As with Alessandro Michele’s version of Gucci, the tech, too, had to be retro. Even a spectrogram of the speaking voice was shown, making the overall visual composition appear like something from early Macintosh computers.

At around 10pm, we stopped our pre-bedtime routine to watch a male model doing his thing which was to, inexplicably, remove women’s underclothes from a clothes line and pile them on his right shoulder. It was not indicated if they manage to get that shot. An hour later, after our last drink of the night, we sat in front of our monitor to see a turbaned female model in a floor-length dress running down a garden path, pushing a wheelbarrow with one giant pumpkin in it. She did not make it to the end without first dropping a diamond-shaped, drop earring the size of her palm and then unloading the giant squash. Whether that shot became a success, we knew not. At midnight, with the photo shoot still going on, we decided to surrender to our bed.

Gucci SS 2021 P3

This morning, when we were able to gather our thoughts after our four-fruit, steel-cut oat breakfast, and the tedious Gucci video had come to a halt while we were asleep, we felt that perhaps Gucci had created an impact as the closing show for Milan Fashion Week. Unfortunately, it was an arduous process to sit through as most of it was superfluous, and we are no gadflies on no wall. Was there a need to take experiential to such ridiculous lengths? Mr Michele said in his intro, “narrating it this way, and presenting this way, to the press, to the outside world, looking inside the mechanism of an advertising campaign like a peeping tom, is interesting to me as an element that disassociates the narrative of fashion from the show, from the representation itself.”

Perhaps, Gucci fans might find watching the going-ons “like a peeping tom” appealing, but for many members of the press who have attended tons of photo shoots in similar conditions (except without masks), there was no sexual gratification in surreptitiously watching people at work. Moreover, one can hardly call Gucci clothes sexy. The Tom Ford era is long gone. Rather than offering us a “front row seat”, as other brands had proffered, Gucci has made room on one of the ornate walls of the Palazzo Sacchetti for us to hang on to to peep into his advertising shoot. Do people care about the minutiae of the production of fashion images, especially those not entirely perceptible? This was more banking on the voyeuristic nature of Netizens so susceptible to all manner of ‘porn’ than truly giving pleasure to those of us for whom fashion can be enjoyed as personal pursuit and celebrated as artistic expression.

Gucci SS 2021 P4

Gucci SS 2021 P5

The look-book shots for the Cruise 2021 collection (not spring) gave an impression that the assembling was still in the process. It is perhaps cute that the photos come with Sick-It notes, detailing each style. We also know from this that Gucci used the staff from their design studio, who, perhaps unsurprisingly carry the Gucci look to a T. Why the company bothered to cast from modelling agencies when they could have sourced from within, we may never know. The photos cleverly suggest that indeed anyone can wear Gucci and look Gucci.

By now we know what that look is. Five years into his tenure as the main—and mane—man of the house, Alessandro Michelle continues to prove that his vintage-y looks gathered from various sources and across various eras, and put together as a collagist does, and then given a veneer of philosophical musings, are what fashion folks want. It does not matter that all the excess is surface, under which little is gravitas. The collection thus benefits from our no-description. We have said as much as necessary of Gucci under Mr Michelle and if his looks don’t vary, neither will our view.

Screen grabs:

Gucci Made An Announcement On Instagram

And it’s 18-posts long!

Gucci IG posts 23 May


It took Gucci 18 IG squares to announce that from now, the brand will show two collections a year. But you may not immediately see that in what was posted. Concise, it’s been said, is the way to go on IG, but Gucci, which earned parent company Kering US$10.7 billion of the latter’s $17.5 billion in revenue for 2019, has chosen to move with the opposite. The singular message comprises 6 textual posts each in English and Italian, separated by an illustration of a winged heart-shape with a single eye, captioned with “Notes from the Silence”. It is hard enough to read just one. To do all six requires some vestige of fortitude. Social entries these are not; pompous prose they are.

We love to read and we have no objection to lengths, but Gucci’s journal-like entries were a sharp contrast to prevalent social media communication: they were ponderous. And, frankly, pretentious. And they were made more unreadable by a font that seemed to be the effect of a faulty typewriter type head. Each post is titled, and what headers! Example: “The Sacred Power of Producing Reverberations”. How’s that for a stumper? Or are we missing something audio, something aural? As it turned out, “here comes the desire to baptise our new encounters by naming them after a language that has marvelously ancient roots: classical music language”.

Since it was written in the first person, we assumed the writer to be Alessandro Michele (there’s a signature at every end, but we are not sure it belongs to the designer). Each post is not only dated, the place where it was written identified—unsurprisingly it is Rome. Which led us to suspect that the verbose posts were penned in Italian and then translated by an overzealous PR appointee. To better reflect the superfluous that determines Mr Michele’s Gucci?

Reworking the fashion calendar is what many brands are now doing, or considering. Mr Michele proposed with a baroque flourish: “I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call,” he wrote. “And beyond, I would like to leave behind the paraphernalia of leitmotifs that colonized our prior worlds… I believe that we can build our tomorrow also starting from a renewed capacity of denomination… It’s a foundational act, audacious but necessary, that aims at building a new creative universe. A universe that essentialises itself in the subtraction of events and that oxygenates through the multiplication of senses…”

Yes—what was that?!

Photo: Gucci/Instagram

You Spin Me

As usual, Gucci takes us on a dizzying twirl


Gucci AW 2020 P1

Gucci has earlier announced that, with the COVID-19 outbreak still a global health threat, few, if any, Chinese/Asian buyers/editors/influencers would be in town for its autumn/winter 2020 presentation. But the show must go on. And a show it is, a rotating fish tank of a show. Given what’s happening in our part of the world, forgive us for seeing the revolving, glassed-up presentation as evocation of a quarantine facility, with the models-as-potentially-infectious-individuals peering out, longing to be freed, but could not be until, the rotation (metaphor for the passing of time?) stops. Meanwhile, lab-coated dressers, the equivalent of medical staff in attendance, watched coldly. They might as well be in hazmat suits. In the middle, a fluorescent metronome ticks away, seen but not heard (save the brief intro) as Maurice Ravel’s Bolero played on: hastening the end of the confinement? When the time is right, fashion is finally freed. It’s a release passengers of the Diamond Princess, docked in Yokohama, know, and have experienced and tasted.

Before they stepped out, you’d have been introduced to the Gucci cast of characters, standing as stationary as those in an identification line-up: the fashionista, the IG star, the movie star, the starlet, the showgirl, the schoolgirl, her school teacher, the principal, the housewife, the mistress, the matron, the auditor, the geek, the punk, the hippie (of course), the ah lian, her BFFs, the war veteran, the war-time nurse, the housekeeper, the chambermaid, the novice nun, the harlot, the budget tourist, the wealthy traveller, the fashion swapper, the Salvation Army habitué, the ghost of Scarlet O’Hara. Surprisingly, the pop wunderkind is missing. There are, of course, the less straightforward: those that people such a diorama, those that stand indescribable, the motley brood that lends Gucci its zaniness and irreverence, and predictability.

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Some of the clothes look like they are pieces from previous shows, restyled, or from other eras, liberated from their owners’ wardrobes, pulled together to seduce those who are not sensitive enough to imagine that the separates can come together in such a seemingly haphazard way and still direct attention to a point in the past. There are those gowns that would not look out of place if you were to to time-travel back to the American Civil War, dresses that looked like what evil Anabelle might not want, suits revived from ’70s Burda, bondage gear and add-ons that could have come out of The Happy Hooker, and assorted outers that can be imagined as Empress Michiko’s cast-offs. It’s really a wonder that no one has yet thought to get Alessandro Michele to costume a period film.

For sure, there is yet a shift in Mr Michele’s maximalist playfulness. While he seemed to have toned down, even a smidgen, the men’s show, he has maintained the amplification for the women’s. This time, you could discern design, that elusive line between styling and creation. At first, a pair of intriguing sleeves is spotted—they look like deformed spools. Then, a pleats-meet-gathers bodice-to-waist, Balmain-esque flounces, and a negligee-dress that is, strangely, abbreviated at the waist into a bow. If only some of these ideas were expanded (another pair of those sleeves for men hardly count), there could have been more of what the eye has not yet gotten used to. As we know, the correlative of familiarity is boredom.

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Whether we are bored or not, no one expects less from Alessandro Michele. So he gives you the full monty. He has successfully pitched himself to be so adept at assembling clothes to yield a certain visual kookiness and, of course, excess, built upon obscure historicism that one notch down the scale of superfluity may, for fans and the converted, spell impoverishment for fashion. The more you see the more you’re going to be convinced that even five years after Mr Michele showed his vision for Gucci, you are not yet satiated.

That’s the amazing power of Mr Michele, an illusionist who can create desire by constantly turning up the volume of more is better. And that no one should settle for less. Even a fashion show has to offer extra by opening up the backstage in full, behind-the-scene mode. Seeing models get dressed, layer by layer, heightens the desirability of the clothes, perhaps? It was Tom Ford, the first to revive the Florentine house, who showed that, at Gucci, the cup has to runneth over. Mr Michele, although aesthetically different from Mr Ford, is just as good at keeping it just overflowing. It is true that in this social-media age, “nothing succeeds like excess”, as Oscar Wilde said. “Moderation,” he was convinced, “is a fatal thing”. Alessandro Michele shows he knows that well, too.

Photos: Gucci

The Anti-Fit Firmly In Place At Gucci

Forget about clothes that sit nicely on the body. Gucci is telling you to go too small or too big


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It is a matter of time, isn’t it, when the oversized will share the runway with the undersized? Just like black would meet white, masculine would encounter feminine, Tarzan would make contact with Jane. Now that roomier-than-normal has gone mainstream and seems to beat the tailored fit as the look to adopt, Gucci has taken the opposite, proving that even in sizing, what goes up must come down—really down.

But Alessandro Michele did not resuscitate the baby tees of the ’90s; he actually put out clothes that appear to be too small for the wearer or didn’t grow with him. One shirt, in particular, stood out: it is so tight, it won’t button up, leaving a placket with gapes. Another, a sweater that appeared before this, is short at both the hemline of the bodice and sleeve (emblazoned across the chest, humourlessly, the words “MON PETIT”—my little, in French), exactly like those worn by the kid who grew too quickly for his clothes. Could this be fashion finally owning up to the fact that, just as there are those boys who won’t accept adult responsibilities as they mature, as identified by Dr Dan Kiley in his seminal 1983 book Peter Pan Syndrome: Men Who Never Grow Up, there are men who won’t don adult clothing as they age?

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Either that or the clothes are too big, not in the least oversized, as we (still) see at, say, Balenciaga, but really the wrong size. Plaid shirts hang on the body as loosely as the knit vest worn over it, both with the sharpness of discards consigned to the Salvation Army, T-shirts that are too baggy, look, as the chest tells us, “impotent”; military jackets so large, the quartermaster probably wanted you to look this foolish, and jeans so much bigger than the waist, they look like part of contributions for flood victims.

It is’t immediately clear what this challenge to proper sizing might be. You sense that this is ridiculous having a fashion moment. It begs one question: how will Gucci train its sales staff to respond when a customer, emerging from the fitting room (are they necessary anymore?), asks, ”Is this my size? Is it a nice fit? Do I look good?”

Some members of the media describe this as Gucci “re-inventing masculinity”. Really? Smocked, bib-front auntie blouse on a male torso, with chest hair sprouting out of the V-shaped neckline befits the new man? In earlier days, that would have been called half-drag. And we don’t mean that as a form of shamming. Only now, with things being less (not?) binary, we somehow think a guy in a top that would look better on his primary school daughter is somehow better at representing male sartorial flair. Disruption is not necessarily fashion. And, let’s not tag this as irony; we’ve left the last decade.

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Sometimes one wonders if Mr Michele’s strategy is one of mere irreverence to affect discomfiture by taking something as unremarkable as a vintage-y girl’s blouse and putting it on a grown man. Pairing they call it, but on their own, the blouse/dress—and the military-surplus-looking pants (one with hole in the left knee!) that they go with—could be found in any weekend market, from Clignancourt to Chatuchak. However clever, however hi-brow the reference, however deep in shock value (or wrecking of nerves), this is really akin to what participants of Rupaul’s Drag Race already/usually wear before the race.

This season, Mr Michelle also riffs off the late Franco Moschino who riffed off Chanel. That and, surprisingly, Marc Jacobs interpreting, well, Marc Jacobs interpreting whoever. Mr Michell is known as a godown of immeasurable reference points and a willing mixer of disparate elements, historical or not, pop or not, good or not. This autumn/winter 2020 show at Milan’s Palazzo Delle Scintille has a giant, Miley-Cyrus-missing wrecking ball of a pendulum swinging menacingly in the centre of the presentation space. What was Gucci really aiming at, but did not gain a hit?

Photos: Gucci

Taking A Break From Retro Kookiness

It is not yet clear if this is a new Gucci or just a lull season


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Barely a day after Gucci’s new season, the collection is already controversial. The show opened not with its usual explosion of colour and visual mayhem, but a prelude that was, after the presentation, upstaged by a model who thought the segment she was in not acceptable. In a set of clothes that look like they could have been toiles, Alessandro Michele sends out what appears to be straitjackets, alluding to those worn in certain medical institutions. The model, Ayesha Tan Jones, scribbled on her hands, “Mental Health Is Not Fashion”, and held them up for all to see. Gucci later claimed this was not part of their show.

Mr Michele’s Gucci is, of course, not a newcomer to controversy. For the autumn/winter 2018 show, he set the runway in a space with an uncanny resemblance to an operating theatre and paraded models holding severed heads or wearing assorted head wear, including Sikh turbans. Then there was the Dapper Dan issue (which was later resolved by a collaboration) and the “blackface sweater” of early this year, eventually removed from the selling floor. Talking of runways, the travolator as catwalk is not the first in a fashion week since Kim Jones had presented his Dior last season on a similar moving pavement.

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The controversy, and the high-concept inspiration—grandiose reference to the French philosopher/social theorist Michel Foucault—threatened to down play what could be an important (or, again, controversial) development for Gucci: change. While still recognisably Gucci in its jumble of hints of the past, the effect is less pronounced that what we have been used to and certainly, for some, too diluted. From the two camps we spoke to, fans declared that the collection has “none of the zany-ness” they like, while non-fans have insisted that “he (Mr Michele) is essentially doing the same thing. Again”.

Between that, sex. BOF’s Tim Blanks reported that Mr Michele said, “The way Tom Ford looked at sex was ambiguous… It was more like something pagan, and I was drawn to that perversity.” Pagan perversity! What would Mr Ford have said about that; he who projected, during his tenure at Gucci, an image of raw, highly-charged sexual energy? Or his partner-in-crime, Carine Roitfeld? The sex talk with Mr Blanks is at odds with the show notes, which, as reported by, state that the clothes “allow people to walk through fields of possibilities, cultivate beauty, make diversity sacrosanct, and celebrate the self in expression and identity,” which, frankly, does not sound particularly sexy.

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So, what is sexy to Mr Michele? We’re not sure. Sexed-up has never been really his Gucci. In fact, it is hard to see the sex in this collection, even if there are bare breasts behind a diaphanous top of what appears to be a union suit, exposed panty and pantyhose under more sheerness, and a leg or two stuck out of slits in skirts (which would be appreciated on LA red carpets), or, in one look, negligee as cocktail wear. As usual, a cast of characters, blank-faced (or po-faced?), but still characters, populate the (movable) runway, but, these humourless-looking beings do not appear, even sans macabre props such as severed heads, particularly sexual. They look more like sophomore undergrads gone bonkers from too much study. Or, perhaps, as with much of today’s Gucci, we should not be taking the talk of sex so literally and seriously.

As expected, Alessandro Michele, being Alessandro Michele, is not able to stay away from styling that leans on the OTT, but this season the clothes are simple (and not print-heavy) enough for them to be better examined. Sure, the usual gender-bender looks are here—such as the men’s frock coat in a pink that would have Schiaparelli beaming with delight—but it should also be said that noticeable in the collection are a better fit (not the too-big dresses of the past) and suits that sing with the allure of Italian tailoring. The details, too: pleated gussets that swing from the side of a sleeveless, A-line dress; one coat similarly has pleats radiating from below the bust. Not major, for sure, but appealing to those of us who seek these little, design-in-mind touches. Logos alone, or galore, do not fashion make.

Photos: Gucci

Sassy At Celine

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You know what is going to be big come July (or whichever month the autumn/winter 2019 collections will drop)? Culottes. Seriously, culottes. Hedi Slimane has revived for Celine a garment that has for decades laid low, cery low. This is not to be confused with skorts. Mr Slimane’s are clearly “split skirts”—bifurcated, if you must get technical, or trousers cut to resemble a skirt, something that would remind those old enough the original Charlie’s Angels. Or, in our mind—imagination, really, Miuccia Bianchi Prada going to a political science class at the University of Milan.

For his second Celine women’s collection, Mr Slimane seems determined to prove to his detractors that he can do more than skinny or body-hugging. As reported in the media, Mr Slimane took a peek into the Celine archive. And this was the output—not a re-imagination, not a re-construct, but a facsimile, as the clothes appear to us. Mr Slimane has never had any use for irony or twist; he won’t either now. This could have leapt out of the pages of How to Dress like a Frenchwoman, if it was published in 1975.

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To be honest, we don’t know what Celine really looked like in the ’70s (except for some old ads we found online), when it rose in popularity. Founded in 1945 by Céline Vipiana as a made-to-measure children’s shoe store, it became, by the ’60s, a sort of Biba of the time, but more atas. The brand slowly projected the cool it was known for in the mid-’70s. Then, Ms Vipiana was still designing the line and she continued to do so until her death in 1997, aged 84. When LVMH took Céline into its fold and Michael Kors became the first designer to revive the brand, Céline was destined to be Celine, a hugely global French brand towards 2020… and much talked about, but not because of its content. Phoebe Philo was a minor extended distraction. Ironically, Mr Slimane’s approach seems to go back full circle, to where Mr Kors started.

How Mr Slimane changed the direction of the brand when he came on board and how he disappointed many is, until today, still discussed. The aesthetical shift now, we sense, is less about reacting to criticism than to once again reach back, a habit that had affected every fashion house that Mr Slimane steered. It appears to us that when he looked at the old output of Céline, thought to be those of the mid-’70s, he was really casting his mind to the past—as he did at Saint Laurent—to rehash. How else does one explain the obsession with pussy bows?

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Mr Slimane’s Celine, therefore, seems to be joining the dots to reveal to us a picture that explicitly say FLASHBACK. Again, we can’t be sure this is close to Celine of yore (was Ms Vipiana mad about culottes?), but it does reflect an era. Some dresses looked like what Karl Lagerfeld did for Chloe in the ’70s. Or, perhaps what Alessandro Michele has been doing for Gucci, only Mr Slimane’s are better fitted. Some blouses looked like his take of what YSL muse Loulou de la Falaise might have worn back in the day, and already seen in Saint Laurent, circa 2013. And those below-the-knee schoolteacher skirts—your grandmother would know. Or, Diane Von Furstenburg. Hedi Slimane would be a worthy contestant against Marc Jacobs for the Look Back King of the Year.

Or course, Mr Slimane could not totally abandon skinny—he built a career on them pencil silhouettes. So, some pants are still reed-thin, the denim jeans too. But he did abandon baring skin. This is modest dressing! More? If you look closely, how many silhouettes are there? Three, maybe? Will this be the new merchandising norm? We had to again remind ourselves that Mr Slimane is not a designer like John Galliano, nor Demna Gvasalia, nor JW Anderson. Karl Lagerfeld, maybe. Frankly, we thought the Celine autumn/winter 2019 show was Butterick come alive.

Photos: (top) Celine/(runway)