Performance wear right where it is needed
White Mountaineering has largely been, since its inception in 2006, an outdoor-wear sort of brand, but not in a hardcore sense, although, to be fair, designer Yosuke Aizawa has imbued much of his output with what adventure-seeking fashion types might wish to wear, whether hiking on a verdant hillside or a snowy slope, and Helly Hansen—or the like—isn’t calling (or, Gucci X The North Face). For the brand’s autumn/winter video presentation, Mr Aizawa availed a compelling and beautifully-edited video, shot in Hoshino Resorts (including their famed Ice Village) on Mount Tomamu, which sits in the heart of Hokkaido, and modelled by those who appear to be professional snowboarders and snowmobile racers. It is a sleek amalgam of scenes reminiscent of the 2014 documentary The Little Things, interspersed with fashion snaps, featuring those who might actually wear these clothes in a setting that would really require them. Few fashion films unite stunning action photography and runway against a rugged, natural backdrop so seamlessly. One just wishes to rush out to buy a parka and head for the (even if white-out) hills!
The thing is, even with its fashion-forward designs, White Mountaineering is also known for their high-performance wear. Mr Aizawa himself is a recognised and ardent fan of the great outdoors. The name of his label is proof of his mountain-sports leaning, as well as his desire to blend fashionable clothing with the usability of high-altitude gear. Or, using details found in, say, ski wear in city clothing (for serious mountaineering gear, there is the collaboration with French brand Millet Mountain). Fans appreciate the Junya Watanabe alum’s use of unexpected textile pairings as well as touches, such as hardware to create a decidedly forward style (carabiners, a/w 2018!) that straddles rather than distinguishes regions and climates that may be poles apart. Although this autumn/winter collection is shot in sub-zero conditions, the clothes don’t just look like they belong up there, between the powdery slopes and the log cabins; they are as suitable for exploring the towns at the foot of the mountains.
It is hard, in fact, to pin the pieces down to mere winter-sports wear. We are drawn to, for example, a plaid wool shirt-jacket with practical patch-pockets of different fabrics (but in the same tone), three in a row on each side, worn with trousers with a lighter shade of similar plaid, an ensemble that would not be out of place in Tokyo’s fashion-centric areas, such as Marunouchi or Daikanyama, where the White Mountaineering flagship is situated. Or any of those utility jackets, with the yoke that appears to be extended forward in the front (or is that to give the effect of a trompe l’oeil vest?), so effortlessly smarter than, say, a chore coat. In fact, with the cold-season collections, many pieces of Mr Aizawa’s outerwear, year after year, are as collectible as the other favourite labels for-extreme-weather gear, such as compatriot Eiichiro Homma’s Nanamica.
Japanese designers have, for years, been adept at adapting classic American-style outdoor wear to their own street-tinged (but not necessarily streetwear) looks, just as how they have been able to similarly rejuvenate denim jeans even earlier. They have also the particular skill in striking a balance between the performance ability expected of outdoors clothing and the stylish aspects so needed in the selling of fashionable garments. And if certain technical aspects require professional supervision, they won’t hesitate to collaborate. White Mountaineering, apart from working with Millet Mountain, has also paired with the Italian brand Colmar A.G.E. this autumn/winter season. No matter who Mr Aizawa teams up with, or whether he keeps his brand on the slope or down below, White Mountaineering continues to provide, within the shape of recognisable garments, elements not usually found in menswear destined for mundane city life. And therein lies the mountain-high some of us often happily derive.
Screen grabs (top) and photos: White Mountaineering
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