This is no collab with Supreme. Some of you might be delighted. 😀
By Ray Zhang
For the Comme des Garçons sub-brand CDG’s first collaboration, the three-letter label chose not the obvious or those the main line had paired with before, but one, although now trending, isn’t immediately the name to sing a duet with: Stussy. Yet come together they did, like Ron Weasley and Hermione Granger.
I am not at all clear what the end game might be, but it looks like this pairing is going to allow two very different brands to sing their way to their individual banks—gleefully. Stussy, possibly flushed by the high that came from its founder’s collaborating with Dior two months ago, is a surf-turn-street-wear brand currently being rediscovered by a new gen of fashion folks and celebrating its 40th anniversary this year. CDG, interestingly hashtagged “CDGCDG on social media and “CDGCDGCDG for their web address” (wouldn’t we recognise that as kiasuism?), is possibly the most street of the main label’s many sub-brands. In that sense, it is possibly a match made in heaven.
Frankly, I am not quite sure I see Stussy or CDG in this sole release: a unisex varsity jacket in heavy and coarse melton wool, lined with (presumably polyester) satin, and appliquéd on the left sleeve with chenille patches of a distinctive Comme des Garçons perfume bottle (Concrete, maybe?) sandwiched vertically between a jacket and a pair of pants, and on the right, a bucket hat and a T-shirt. At the back, a much larger patch depicting a stylised surfer holding a CDG-branded surf board. The media release says that the jacket “nods to the past without losing sight of the future”. Hmmm… a future together?
Those of us hoping to find in this collaboration some spirit of either brand might be disappointed. I don’t know who this is really for. One Comme des Garçons “please, I-buy-only-the-runway-pieces” addict told me the varsity jacket is “definitely” not for him. We concurred: CDG, the label, is not exactly shorthand for the main line’s outre looks. Rather it is to maximise profits with and to entice those shoppers who care only about logos, and prominently positioned ones. This varsity jacket, too. If, however, price is a concern (and I understand), one can always pick the Hanes T-shirts—they’re also a collaboration and are always available.
The Stussy X CDG varsity jacket, SGD570, is available at Dover Street Market Singapore. Photos: Dover Street Market