Adidas Presses “Pause”

…on the collaboration with Balenciaga. Has recent controversial events pertaining to the latter led to this decision?

They have already cut ties with Kanye West. It took a while, but they did. Now, Adidas has apparently decided to “pause all product launches” with Balenciaga. Like Kim Kardashian, the maker of the Stan Smith has decided to “re-evaluate”their relationship with the creator of the Triple S. In a very recent report by Sneaker Freaker, customer service emails by Adidas were sent out last week in response to pre-orders of the US$800 ‘destroyed’—and, consequently, derided—Balenciaga X Adidas Stan Smith. Adidas wrote: “We have taken the time to re-evaluate our partnership with Balenciaga and we have decided to pause all product launches until further notice.” As such, they added, “we are unable to fulfill your pre-order of the Balenciaga/adidas Stan Smith.” They did not specify why there was a need for this re-evaluation. We have not been able to establish the veracity of the said email.

Could this, if true, be a preemptive move? Balenciaga was, as you remember, embroiled in a scandal involving the injudicious use of questionable objects in their advertising. It led to considerable online outcry, even compelling Ms Kardashian to make a statement—although somewhat vague—about her future commitments to Balenciaga. It didn’t help that Balenciaga wanted to sue the companies that oversaw the production of the ads, and then… withdrew. In the wake of the unceasing Kanye West social media rant that led to the demise of his collaborations with both Adidas and Balenciaga, could Adidas be doing the right thing before they are accused, again, for being slow to act in severing ties with those who are deemed offensive, even incendiary? Can they afford to wait until the situation at Balenciaga gets better or when people, if they do, forget?

The Balenciaga X Adidas collaboration is a full-line affair (including a water bottle!), and now out in Balenciaga stores. Contrary to a vogue.com report in May, it is not “already selling out”. Not even presently. We saw the collection in-store (admittedly not in its entirety) and we went away thinking we won’t suffer without a piece. It wasn’t that hard to come to that conclusion after seeing the advertising campaign, shot in an office. The bagginess for most of the pieces is not exactly the component of an extremely smart turnout. Nor, the embroidery of the Balenciaga logotype on some of the tops. The Stan Smith was not there, but the S$1,650 Triple S with the triple stripes was. We were told by a staffer that they “have not received the stock for the Stan Smith”. In fact, it is no longer listed on the Balenciaga website. That is, as it appears, just one item that Adidas is holding back from the collab. Or, are they saying that they are re-evaluating the two’s future partnership? Are they finally treading cautiously after losing a projected US$246 million by cancelling Yeezy, as they traverse a deeply complex world of fashion?

Illustration: Just So

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