A collaboration of colours and prints that Uniqlo would not normally put out on their own
It is possibly Uniqlo’s most anticipated collab since the return of +J two years ago. Marni—known for their charmingly naïve prints, off-beat colours, and the unexpected pairing of either of the two—had applied their sense of the peculiar and the playful to Uniqlo’s staples, such as their packable parkas, utility jackets, and open-collar shirts. The result is a happy hippie-fication with 21st-century hands that few other fast fashion labels, if any, would produce, and with such commendable quality. While +J was minimalism that was almost severe (not at all a negative), Marni X Uniqlo is quite the opposite: they are a mirthful mash-up of the spontaneous, sportif, and spirited.
We had expected the turn out at today’s launch of the collab to be big, but when we arrived slightly past noon at the Orchard Central flagship, there was no line to be seen or empty spaces between stanchions and ropes (these, too, were missing). We could go in as we pleased. Some pieces for both men and women were displayed at the entrance. Those familiar with the launches of Uniqlo’s special partnerships, walked straight to level two, where at the space next to the escalator landing on the right, the output of hyped pairings is usually sited. A young couple was drawn to the T-shirts placed on the circular display unit at the entrance. The guy picked up a red/white striped T-shirt with bolder contrasting red/khaki lines at the back. His female companion slapped it back to the pile, telling the puzzled fellow, “it’s too gay.”
At the dedicated space upstairs, the crowd made comfortable shopping a tad difficult. The enthusiasm was palpable as shoppers picked the items by the basketful or discarded the unwanted anywhere the clothes can be stuffed or dumped (and you thought Marni appreciators are better shoppers). Some items were sold out, we were told: the floral wide-fit pants visibly so (in both colours, and online too). Popular sizes of items such as the shorts were also gone. Uniqlo has, this time, made some of the pieces of the collab available in outlets other than the big stores (where the full collection is sold). It’s possible that what was no more at Orchard Central could be in abundance elsewhere (such as 51@AMK?). Unsurprisingly, the least popular item, we gathered, was the oversized ‘half coat’. Other than being a Blocktech item (read: heat trap), it was oddly available as a woman’s item, when it could easily be unisex, as the shirts and tees were.
While the collection was, at first glance, agreeable, closer inspection revealed some technical choices that Marni made that, to us, were not what might be considered commensurable to popular taste. The T-shirts came with oddly wide crew necks (and a little too skinny) that, when exposed to the tumble drying of the washing machine, may widen further. Shorts, although elasticised (and came with draw cords) at the waist had no belt loops (but the longs got them). The women’s open-collar and long-sleeved shirts came in a rather heavy 100% polyester while the men’s are in 100% cotton (which are, of course, available to women too, in sizes up to XS).
However, what to us were less-than-ideal choices may not be so for other shoppers. The opposite is true too: We thought the flattering balloon-shaped skirt with its clever patterning to keep the volume was really swell, but many women we saw who picked it up would return them to the rack just as quickly. One of them told her companion, “too heavy” and the other added, “too dressy.” Not far, a mother, accompanied by her teenaged daughter, picked up an oversized shirt with all-over flowers. “Cantik (beautiful)?” The older woman was seeking approval. “Too big, mom. You can hide two chickens in it.”
Marni X Uniqlo is now available at Uniqlo stores and online. There is a limit on purchases. According to Uniqlo, only “1 quantity per item per person” is allowed. Photos: Chin Boh Kay