Balenciaga Embraces Pride

With a capsule that’s gender-neutral, of course

It is Pride month, so, like last year, Balenciaga is offering a capsule to entice members of the LGBTQIA community and their friends. However, if you are hoping to score a pink balaclava, you would be disappointed. The follow-up to 2021’s “Gay” is “Anybody Is Queer”, a proclamation that is as vague as it could be provocative. The clothes are typically Balenciaga-street, and expensive (S$180 for a pair of socks!), with your fair share of tees (oversized), hoodies (baggy), and jeans (a bit ’80s, a bit ’90s) for however you identify yourself—or do not, or whichever event you will be attending: March or picnic. And being Balenciaga, whose designer Demna Gvasalia is openly gay, these are not necessarily separates that have a particularly queer vibe, if you don’t style them that way.

One denim look (top) will no doubt delight cis-gender, clothes-optional Julia Fox, assuming she would not consider it too modest (just drop the jeans?!). The denim is washed until it’s a hint of uneven baby blue. The trucker jacket is overly-large, with a collar that would fit someone at least three times the wearer’s size. The pair of jeans is mom/dad in shape, and comes with pointy booties attached to the seemingly straight legs. Worn with the white undies, the sum is decidedly anti-fashion fashion, but with a clearly flex—to use a term familiar in the gay community—advantage. You can look either way in such a get-up. Or not look any way at all.

The capsule has been lauded in the media as one that is right for this pride season. It is not immediately clear how exactly this will bridge the sexuality divide still pervasive in our society, near and far. It could be said that the clothes do not overtly pander to sartorial stereotypes of the LGBTQIA community (except maybe the fitted and cropped tank top [above]), but it may not negate the belief, misguided or not, that queer folks place a premium on image, as well as indiscriminately adopting trends. One of the things Mr Gvasalia (or his team) did to play down the gender binary is to re-imagine one of the most common gender symbols—those that are mostly found on signages denoting or pointing to public toilets used separately by primarily the two sexes. Balenciaga’s redraw shows a couple of indeterminate gender holding hands, each looking like a conflation of the two figures we are familiar with: one bifurcated from the waist down, the other skirted.

For the launch, Balenciaga has deleted the past post of its Instagram account, leaving only seven images from the Anybody is Queer campaign, lensed by Patrick Weldé, the French stylist-cum-photographer, a creative synthesis that is rather uncommon in fashion. Kudos to the casting, some queer activists told us: there is no type. Anyone can be queer. Everyone can be someone’s 菜 (cai) or dish. There is no singular way to be gay: The models look like they could have come from any neighbourhood, even if they are better dressed than the boy or girl, or boy/girl next door you know. Fashion can be this gender-blind, sexuality-immaterial. Happy Pride Month.

Anybody is Queer, or the Pride 22 capsule, is available at Balenciaga and online. Photo: Balenciaga and demnagram/Instagram

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