Uniqlo takes a road less travelled with Marni
Uniqlo announced on Instagram a short while ago that the brand they’ll be collaborating with next is Marni. That came as quite a bit of a surprise. The Italian label is not exactly considered conventional, and does not communicate in the vernacular of minimalism, such as Jil Sander (brand and designer) does—with the +J line, the German is Uniqlo’s longest collaborator. It appears to us that Uniqlo’s pairing with Marni could be minor shifts in their merchandising direction: go beyond the basics, while retaining the basic shapes that the Japanese brand is known for. The Marni X Uniqlo—reported to be “unisex”—could be a fashion-bent level-up of the multi-season, somewhat repetitive Marimekko collab that has appealed tremendously to both young and old.
Marni is known for their prints (sometimes Prada-like in terms of ‘ugliness’) and how they are not always used singly. Uniqlo is tapping into this. One fashion stylist told us that “it takes a special type to pull off these looks”. And he may not be wrong, as it would require those with appreciation of the off-beat to be able to wear pattern-mixing well. Although after Consuelo Castiglioni left the 28-year-old label she founded in 2016, the Marni kookiness is less intense, less immediate, present designer Francesco Risso has not toned down the brand’s art-school vibe and the home-spun charm. Sure, these days, Marni is geared towards the social media habitue and streatwear afficionado too, but it has not parted with fun or the odball. Perhaps this is why Uniqlo came a-calling.
Marni X Uniqlo will first launch in the US on 26 May 2022. Watch this space for release dates here. Product photos: Uniqlo. Illustration: Just So