Daiso has announced that they will be opening the Standard Products concept store here
Daiso’s Standard Products in Shibuya, Tokyo
Just as we predicted! Hot on the heels of the opening of Japan’s Nitori at The Heeren, compatriot retailer Daiso has shared that the company will be opening their barely-a-year-old concept store, Standard Products, here in Jurong Point, soon. First unveiled in Tokyo’s Shibuya last May, Standard Products is what Tokyoites has described as “Muji-like”, but priced to be “slightly” easier on the pocket. To be more accurate, the new Daiso store is dedicated primarily to homeware, rather than general goods that the parent chain store offers (or, Muji—a veritable department store!). If they keep to the Japanese shop’s aesthetic for Standard Product’s debut here, expect a one-step-up stylishness that might draw those who find Daiso itself too messy to navigate.
It would appear that Daiso is intending to make their presence on our island felt, intensely. They have already introduced their Threepy chain (not really discernibly different from Daiso itself) to add to the Daiso stores found in almost every corner of our city except the off-shore islands. And now, on a yet-to-be-disclosed date, Standard Products, which, like merchandise at Threepy, is not based on a single price: $2. In fact, Daiso would very soon not be associated with SG’s lowest denominator on our dollar notes. From 1 May, the retailer would be charging GST, which means, each item will soon cost S$2.14 (when the GST is 7%. Some say that the new selling price is such an inauspicious number!). It is not yet known if shoppers will, too, be charged the goods and services tax for purchases made at Threepy or, before long, at Standard Products. The extra, we’re certain, won’t deter the hordes that will no doubt turn up.
Watch this space for more information on the opening of Standard Products. File photo: Jiro Shiratori for SOTD