Watch Brands Are Pairing Up Too

Swatch meets Omega. And a fresh take on the Speedmaster Moonwatch—the Bioceramic MoonSwatch. In a word: handsome

The buzziest collaboration this month is the tie-up of Swatch and Omega. This is—as far as we’re aware—the first high-low pairing between timepiece brands. We didn’t see that coming, but we are also not surprised. Swatch teaming up with Omega is rather like Gucci and Balenciaga coupling, in that both watch labels are stablemates under The Swatch Group. This is not, however, a Beams and Casio collab with very little tweaking of the later’s timepieces. This is far grander as it taps from Omega’s “legendary” Speedmaster Moonwatch, reimagined and cleverly called MoonSwatch. Not since the Big Bold, launched in 2019, has Swatch rolled out a looker of a timepiece this desirable.

It is not always easy to describe Swatch as desire-arousing. But this time, it is vastly differently. Three days ago, a friend of SOTD who does not wear or own a watch, excitedly sent us a photograph of the pink ‘Venus’ MoonSwatch and an accompanying two-word message, “Nice, right?” Swatch has created something covetable. And they achieved it with Omega. This is a pairing on rather equal footing: The Omega Speedmaster Moonwatch’s recognisable form factor and Swatch’s original material, the Bioceramic—a “blend of two-thirds ceramic and one-third bio-sourced plastic” derived from castor oil. Classic and cute in a comely face. The result is a watch a young James Bond might wear if he is not so hooked on the Seamaster!

The Omega Speemaster Moonwatch was born in the same year of this nation: 1965. It was, however, first worn in space by Wally Schirra in 1962 during his Mercury Atlas 8 mission and was the first watch worn on the Moon during the Apollo 11 mission in 1969. It has since been on all manned US space flights and worn by American astronauts on the moon. The Omega Speedmaster Moonwatch, typically around S$8,000, has, as collectors like to say, impeccable ”pedigree”. And on the MoonSwatch, “the key Moonwatch design features are all there. The asymmetrical case, the famous tachymeter scale with dot over ninety and the distinctive Speedmaster subdials,” as Swatch promises.

Typical of Swatch, though, the “budget Speedmaster” has the pop sensibility that we have come to expect of the Swiss brand. The MoonSwatch comes in an impressive 11 colours (the black could really pass off as the Omega original!). Each is named after a planet and is accompanied by its own “mission”. And, like celestial bodies in the night sky, all hours, minutes, chronograph seconds hands and hour markers glow attractively in the dark. Despite its galactic appeal, Swatch modestly describes their iteration of the Omega signature, “a down to earth take on the watch that went to the moon”. Could we expect a humble Swatch X Breguet next?

Rating: 4.5 out of 5.

Swatch X Omega Bioceramic MoonSwatch, SGD372, is available only at Swatch MBS and ION Orchard from tomorrow. Expect a long queue. As a staffer told us, “wait for the restock”. Photos: Swatch

Update (26 March 2022, 1.30pm): Swatch has just posted on Facebook, urging those without a queue number “to kindly refrain from visiting the MBS store” where the MoonSwatch is available, as they “are temporarily out of stock”. One Marcus Song shared on the Swatch page, “It was mayhem at your Ion boutique and it was not possible to find a proper queue, I totally gave up and left”

3 thoughts on “Watch Brands Are Pairing Up Too

  1. Pingback: “It’s Madness”: Swatch Hits The Jackpot | Style On The Dot

  2. Pingback: MoonSwatch Madness | Style On The Dot

  3. Pingback: Across The Border: Swatch Seized | Style On The Dot

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