CDG Does Mickey

Or, perhaps, the world’s most famous mouse can’t resist the charms of CDG?

As avant-garde as Comme des Garçons is, the brand is not opposed to collaborating with highly commercial names such as Disney. Their CDG sub-brand has just announced a pairing with Mickey Mouse for a capsule that is skate-inspired (read: loose silhouettes). This is not their first association with Disney, nor is this the first time they have teamed up with cartoons. Under the Japan-only Edited line, we remember, they have worked with Marvel Comics on T-shirts featuring the Silver Surfer (and possibly Spiderman) in late 2000. On the marketing communication front, there was the work of Katsuhiro Otomo (manga fans would know him to be behind Akira) in 2013. But tapping the world of comics—or manga—is very different from dalliances with Disney. One would entice hypebeasts, the other would not.

Still, the Disney association has not impacted Comme des Garçons’s generally left-field leaning, yet. If they have survived, gasp, Frozen (in 2014) via the popular Play, Mickey is not going to mar the image of the just-as-commercial CDG line. And even less so, now that Rei Kawakubo has introduced Mickey’s mate Mini for her tribute dress, created in honour of Alber Elbaz a few days ago. Never mind that for many fans, the joining of forces between a (still) largely indie brand with a global entertainment corporation is rather disappointing. Perhaps, some cartoons are best left to Uniqlo.

To dumbfound fans even further, the collection of white/grey/black pieces have none of the usual topsy-turvy mash-up when it comes to graphics. There is the deconstructed face of Mickey and the rotate-right placement, and (for the hoodie) a tight crop of Mickey’s foot on a skateboard, but are those enough to appease fans and followers who are exposed to more? To be certain, CDG is an entry-level line. It does not need to be too outré, as as long as the three-letter logotype is placed conspicuously somewhere on the garment (this time, in the rear), in it full-sized, bold-faced, look-here glory.

CDG X Mickey Mouse is available at DSMS. Photo: CDG/Disney

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