Nike’s version for Team USA is clearly a winner
The American Olympics team did not make quite the mark at the Opening Ceremony, fashion-wise, so much so that there were calls in their home country for long-time Olympics fashion provider Ralph Lauren to be replaced by a fresher name/brand. But the mask the athletes wore when the Games proceeded definitely did. Created by Nike (it’s become unimaginable for Team USA to wear any other sports brand), the mask—called Venturer—is eye-catching, whether the wearer is on the sporting grounds or on the podium receiving their awards. That’s the most noticeable part of their all-white get-up, more than the sneakers they wear or, in the case of the winners, more than their medals! Even without the Swoosh. Facewear trumps footwear.
The white mask is certainly a form of wear these days. And Nike, aware that American athletes at the winners’ podium will get their well-deserved close-ups, fitted them with a mask that is a statement piece, distinguished by the unusually pleated front that could have come from the Miyake Design Studio. Comparison has been made to the mask Batman’s nemesis Bane wears, with one Netizen actually saying “TeamUSA face masks are creeping me out”, but they do not look to us as sinister as the super-villian’s. According to Nike, the geometric ridges are supposed to “evoke the folds of Japanese origami”. But they resemble more closely to hand-folded fabric pleats of takumi artisans, such as those by Kyoto-ite Yuko Shimizu of YS Planning Co, part of the famed pleating machine manufacturer Sankyo. Perhaps Americans are less aware of pleating as an art form?
Swimming star Caeleb Dressel wears the Nike Venturer. Photo: Getty Images
Through a media release, Nike states that the “pleated design allows for optimal air flow and air volume within the lightweight, mesh mask”. Nothing about safety or its ability to block out pathogens is mentioned. Nike did say that the Venturer is “not medical-grade”, like most cloth masks. That means it should not be treated like an N95. Because of its comfort and breathability, the mask is designed for sporting activities or working out. The mask is suitable for prolonged wear and activities that might be described as “intense”. It comes with a chin rest and a nose cushion (apart from the surface relief, the reason why the mask juts out, but, thankfully, not beak-like?), and adjustable straps for a better fit. The mask is reportedly washable, hence reusable. In sum, Nike has certainly considered the Venturer’s aesthetic value and pull.
Unsurprisingly, the mask is available to buy at Nike’s online store, but for a tear-inducing US$60 each. That will give you the mask itself (available in sizes XS to XL and only in black, it seems) and a carry case. Despite its creepiness to some, the Venturer is, at present, out of stock. Are people snapping them up as an Olympics memento? At the Nike website (including the Japanese), the page on which the mask is supposed to be available simply reads, sans photos: “the product you are looking for is no longer available”. Read: sold out.
The Nike Venturer mask is not available on the nike.com.sg site. Product photo: Nike
Pingback: The Sacai-ing Of The Swoosh | Style On The Dot