Will These KAWS Another Mad Rush?

Uniqlo has announced another KAWS collaboration even when the last was supposed to be the final

The Uniqlo UT X KAWS collaboration was supposed to have ended two years ago, but it’ll soon be bouncing back. Looks like the crashing of Uniqlo store shutters will happen all over again as the young (mostly) rush and trip over themselves to get a piece of the merchandise for either personal consumption or—very likely—to resell online for a ridiculously inflated price. The craze for anything KAWS has not died down since its association with Dior at the start of Kim Jones’s stewardship of the brand’s menswear. KAWS—aka Brian Donnelly— isn’t just known for his own caricatured characters such as the beloved loner Companion, but also cartoon characters such as those from Sesame Street, as seen in another Uniqlo collab. There is no denying the cross-market lure of KAWS, especially in the form of illustrations on fashion items.

We understand that the latest Uniqlo X Kaws pieces will be available only in Japan for the moment. This will be released two weeks from now to commemorate the first major KAWS exhibition in Tokyo (at the capital’s Mori Arts Center Gallery), titled KAWS Tokyo First. The T-shirt (three styles) and tote bag (one) collection, featuring Companion, will be made available as exhibition merchandise at the show venue first, followed by a country-wide Uniqlo store release later. There is no news yet from Uniqlo’s local office if the commemorative merchandise will be available here. Reach out to a kind friend in Tokyo!

Uniqlo X Kaws will be available in Japan from 20 July. Product photos: Uniqlo

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