For spring/summer 2022, Vetements is way earlier than the rest. Does it matter?
Fashion seasons are really quite screwed up. Sacai just showed their autumn/winter 2021 collection, and so close to the season’s retail drop, and in the middle of what, for some others, is resort 2022. Vetements, conversely, presented their spring/summer 2022 so many months away from when stores might stock them. What is going on? Is anyone keeping up? Is anyone keeping track? We are not quite at the end of the present spring/summer season yet. Are we, therefore, poised to look at the next? Would we, by the time it is to buy them, remember what was shown nearly six months earlier (assuming that spring/summer now retails as early as late November)? Wouldn’t we, by then, be confused by another ultra-early who-knows-what-season? In a disregard-the-fashion-weeks world, those questions probably do not matter. And Vetements probably don’t give a damn.
Their proposals for next spring/summer were made available to the media through photographs that appeared to be Photoshop (PSD) files with the background removed (which would normally be viewable as a PNG or GIF file to the non-Photoshop user), but the model and clothes in full 2-D glory. The collection purportedly questions the relationship between man and machine, and some how the 1999 film The Matrix was thrown by the brand and its commentators into the mix. The tech talk and how “wires have become the only way for us to stay connected to the outside world and the reality we live in”, as posited in the PR notes, all seem to play up what would otherwise be the usual Vetements design tropes. A Vetements fan wouldn’t care to ask, as Guram Gvasalia did: “Are we becoming wires ourselves?” As long as there are those exaggerated shoulders and, for some, the body-obscurity shapes, the brand can do no wrong. Or, alienate fans.
Vetements has become so good at pushing their unmistakable look that sometimes it seems that they are parodying themselves or—oddly—staying a step behind Balenciaga. Perhaps that should be ahead? It is easy to pin it to the Gvasalia brothers thinking alike, even when they are working separately and independently. But since the strange call-out last September by Vetements that hinted at Balenciaga copying the former (followed by the unambiguous message, “WTF”), we can’t be sure if the aesthetical parallel is coincidental or the leftover from sibling collaboration that was once deep and seriously trend-setting. Even in pandemic-defining times, there is no stepping away from the goofy, the geeky, and grandma goon. Vetements continues to draw out the odd-balls among their adopters, who all seem to prefer the fringes of what is already on the periphery of fashion. Ugly, once associated with the brand, now does not matter, or is seen as such. Take the cheesy and the beat-up and throw in a dash of the sheen of luxury and you can make the unseemly in appearance the LV for the flashy.
These season, there are references to the big screen. And definitely technology-can-screw-us thrillers such as The Matrix, as seen in the fabric with the green alphabets and numerals that mirror the film’s title sequence. And it doesn’t end there. The homage-to-Vogue film of 2006, The Devil Wears Prada is also in the line-up (as in ‘The Devil Doesn’t Wear Prada’ T-shirts), but how that fits the whole us becoming wires spiel isn’t clear. At some point, we thought we saw something akin to what Tilda Swinton wore as the Ancient One in Doctor Strange. All the referring to films also points to other brands. If the devil doesn’t wear Prada, perhaps they wears Versace? Or, gold curlicues that would make Donatella Versace beam with pride? Does the devil wear gender-neutral clothes too? Slip tops, for example, are for both women and men. Or, is the devil just the middle-aged uncle who prefers baggy avuncular suits over a cropped top that shows off a middle-aged paunch? Whatever the devil wears, the devil’s ally Vetements is still fashion’s diabolical adversary.
What’s new? Why bother?
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