One Milestone

We’ve arrived at the one-thousandth post

We didn’t think we’ll reach the 1000th, and this soon. It’s been more of a jaunt than a journey. This turned out to be a stretch that was not always easy to stride on. We have met many people along the way, and we are thankful to those who have helped Style On The Dot come this far. You know who you are, and our appreciation is from deep within.

SOTD started as a journal at a time when the blogosphere was already crowded. We were, admittedly, latecomers. Fashion even back then, specifically 2013, was fast-changing. It is still an unceasing paradigm shift. We did not think we could keep up. So it would be helpful, we thought, if we recorded what we saw, what we heard, and what we felt. And the more we felt (fashion is emotion-stirring), the more the need to express and share an opinion, not just hold it, became persuasive.

Fashion and the brands and the people linked to it are not always amenable to different—and differing—opinions. Not liking and not agreeing, we have been told, have no part in the social discourse on the creative output that leads to what we wear. But, it is, as we see daily, okay to troll. Increasingly, we are acculturated to the belief that brands cannot be criticised. Less so if they are part of a conglomerate. Or, are influencer-approved.

In Instagram country and the like, criticism is a strange creature. It is both ogre and angel, but more and more, they meld into one colourless glob on which brands float their merely passable products. We do not think it is inappropriate to say so. Or, take on a contrarian position. To maintain our independence, we do not, therefore, receive remuneration from any brand. Our contributors write because they enjoy the craft.

We can’t see into the future; we do not know what will happen in fashion or the business of fashion. Change may or may not be afoot. But, from this vantage point—even just a dot, we see ourselves continuing what we have been doing for quite a distance yet. We welcome you as we continue, assured of your support, full throttle ahead.

Illustration: Just So

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