With her new customisable pleated bags, Gin Lee won’t be the first nor the last to be inspired by the pioneering work of Issey Miyake
Pleats plenty: (left) Ginlee Make Bag. Photo: Ginlee Studio. (Right) Issey Miyake Crystal Rock Pleats Bag. Photo Issey Miyake Me
Some elements or details in fashion design are so connected to a particular designer that it’s almost impossible to disassociate one with the other. And vice versa. Take pleats, for example: one inevitably thinks of Issey Miyake. Sure, there is also the Spanish couturier Mariano Fortuny, but the works of both are not only decades apart, their outputs are worlds apart. Mr Miyake’s pleats, now attributed to the Issey Miyake Studio, are primarily effected as a finished garment, rather than product made from a pleated fabric. Through the years, Mr Miyake has introduced many innovations (and new technologies) in pleating, including curvilinear and bias pleating, as well as advances in micro-pleating, also known as plissé. And he does not only pleat clothes, he creates permanent folds on accessories and bags, too.
One of the fashion names here that appears to be taking a similar route is Gin Lee. The Singaporean, who overseas the creative output of the company, Ginlee Studio—co-founded with her Israeli husband Tamir Niv in 2011—didn’t incorporate pleats into her early output. In recent years, however, pleated garments seem to be the mainstay of her collections. There are the usual tented dresses, shell tops, and pajama-style pants that have become typical of pleated clothes, and now, in addition, bags. Just totes for the present, these were launched last month as part of a new sub-label called Ginlee Make, available at the brand’s flagship store in the refurbished Great World City.
The immediate reaction to these bags when seeing them for the first time could be best summed up by what two women at the store one weekend said, “so Pleats Please!” But that response has not only been evident with these bags. Similar comments were heard of her dresses, sold at Design Orchard. But the seeming similarity to the work of Issey Miyake was also apparent in the name of her new sub-label. Back in 1998, the year the A-POC (A Piece of Cloth) line was launched in Tokyo, Mr Miyake staged an exhibition at the Jean Nouvel-designed Foundation for Contemporary Art in Paris titled, Issey Miyake: Making Things. Uncanny? Or, coincidence?
How long must a recognisable design, fabric treatment, retail concept, or branding exercise remain or circulate in the market before mimicking them can be accepted and not considered a copy?
The Ginlee Make bags are the manifestation of the in-store service Make In Shop, a retail concept that offers “last-mile production” of those items that can be finished before watchful shoppers. As Ms Lee told the press last month, “When a customer places their order for a pleated bag, we’ll proceed to make it for her there. They can see it being made and customise their own version of it.” In Tokyo last year, at the world’s largest Homme Plissé Issey Miyake store in Aoyama, the brand availed its pleating process for customers to witness. Three times a week, over a relatively short time of an hour in the afternoon, engineers (they are specialists indeed) from the company’s Internal Pleats Laboratory show how the clothes are made: a massive machine swallows a sewn T-shirt, for example, cut 1.5 times the completed size, and in ten minutes, reveals the pleated garment. This, too, is last-mile production. How long must a recognisable design, fabric treatment, retail concept, or branding exercise remain or circulate in the market before mimicking them can be accepted and not considered a copy?
Sure, on the same note, we could also say, for instance, that Mary McFadden mimicked Mr Fortuny, but if you examined her pleats closely, the effect, as one Singaporean designer told us, “is more liquid”, and her silhouettes more boxy. Technologies in garment manufacture do become widely adopted, and the onus is upon the adopters to output designs that are distinctly theirs. Issey Miyake certainly did not invent pleating (and he wouldn’t claim he did), but what he undeniably introduced was a whole new way of working with—and on—the pleats. And there is tremendous conceptual heft and mathematical calculations involved. Much of the output require origami-like folds, as well as ingenious geometry. More importantly, to fans, he was the first to introduce the pleats that we now mostly associate with his brand, especially Pleats Please Issey Miyake, the line introduced in 1993, after the exhibition of the same name at the Tokyo Museum of Contemporary Art in 1990.
That Issey Miyake’s pleats would inspire Singaporean designers isn’t surprising. Pleating services here go as far back as the ’80s. Back then, there were primarily two major players: Mong Seng Pleats Garment, founded in 1974, and Owen Trading Company, launched in 1980. Between the two, Owen Trading was, as one designer told us, “at the top of its game”. The popularity of pleats rose in the mid-’80s, after Issey Miyake debuted a sub-brand Permanente in 1985, featuring the early forms of his distinctive creases and folds that culminated as the capsule Pleats in 1988. By the time Pleats Please was launched five years later, capturing the imagination of the world, many local designers were experimenting with pleats too, and many were doing so through the services of Owen Trading, owned and operated by three Tan brothers. One of them, Paul Tan, was the go-to guy for anything that can be pleated, even a scrap of fabric that can be turned into a small scarf.
Gin Lee at work in her Great World City store. Photo: Ginlee Studio
But towards the early ’00s, when pleated garments and accessories, and Pleats Please knock-offs were easily found, first in the fashion wholesale centres in China and, later, online, pleating was a dwindling business. In 2011, Owen Trading was sold to a young Raffles College of Higher Education fashion graduate Chiang Xiaojun, who renamed the company Bewarp Design Studio. With full access to pleating machines, Ms Chiang created Pleatation, the label totally dedicated to pleats, and a moniker—similar to Ginlee Make—unabashed of its alluding to Issey Miyake, in particular, Pleats Please and the older Plantation, introduced in 1981, and now part of the Issey Miyake subsidiary A-net, which produces brands such as ZUCCa and mercibeaucoup. The quality offered by the old Owen Trading, which counted some of our design luminaries, such as Thomas Wee, Frederick Lee, and the late Tan Yoong as customers, evaporated, according to some who have used the services of the renamed pleater. “She couldn’t keep up,” one of them told us, “she does only basic pleating. Nothing fancy.” Despite the skepticism, Ms Chiang opened two standalones for Pleatation: The Compleat Store, which, like Ginlee Studio, sold pleated totes. Both The Compleat Stores have closed. Even their website’s e-commerce component is now free of merchandise and activity. On the SGP Business website, the status of Bewarp Design Studio is marked “cancellation in progress.”
The sale of Owen Trading Company, after three decades of existence, to a then unknown individual, who is unable to protect it from total closure, perhaps serves as a cautionary tale. It is not quite clear why many brand owners choose pleating as the main design feature of their products. Is pleating an easy way to create a fashion line? Does it provide a differentiating factor to the clothes—or bags? Or, allow products categories that are more cost-efficient to produce (Pleats Please, being mainly made of a specially-produced polyester, is still less expensive than the main line)? If pleated garments and accessories offered low barriers to entry, why did Pleatation not take off? Some designers who had worked with Paul Tan in the past thought that he could have been retained by Bewarp Design Studio as a technical advisor. No one now knows what was the nature of the transaction. Mr Tan was last seen driving an SBS Transit bus.
It is possible that Gin Lee’s foray into pleated clothing and bags is the result of reduced competition. Based on the Make Bag alone, it isn’t difficult to see where her inspiration comes from. In a 2017 Financial Times interview, Issey Miyake, who is no longer actively involved in the designs of his numerous lines, said of his pleats: “It is my gift, my legacy, and if other designers look to Pleats Please for inspiration, I feel honoured and happy—it is a great compliment.” Whether that is Japanese niceness or diplomacy, or just resignation to the truth that he is widely copied, we may never know. But, as written on one decal we once saw in an atelier, “You can copy all you want, you’ll always be one step behind.”