The present is indeed the time to see how creative magazines are. Or, how alike
Which cover is better? The June issues of Vogue Netherlands and Prestige Singapore
Unprecedented times call for unusual solutions. Creativity is still all-important, but even that can be squeezed due to restrictions beyond one’s control. Magazines, as we know, are hit especially hard. Photography, whether indoors or out, is almost entirely disallowed. No photo, no cover? Certainly not with the case of Vogue Italia’s April issue. Its cover was left blank, save the masthead. While there are some, such as Female and Pin, that have used illustrations to rather arresting effect, others prefer to stick by the old book. However hard it is now to organise a shoot, magazines—aided by apps and other tech, such as reigning star Zoom—continue to put a face to front their title.
The tiled cover seems to be the choice of the month. Why have one photo when you can have nine, or more? At least two magazines embraced this option. The June cover of Vogue Netherlands features nine models shot in the first week of the lockdown in Amsterdam. According to the magazine, the shoot was assembled over video calls, text messages, and phone conversations. There is a photographer involved, even a stylist. The models probably did their own hair and makeup. Each photo has a border and an almost retro quality about them, as if a ‘vintage’ in-phone photo filter is applied. The result is rather Warholian, and the tiling of the photos too—seductively pre-Instagram for an Instagram age.
Also opting for a tiled cover is Prestige Singapore. Consistent with their usual cover subjects, the current issue features face-masked society ladies, deliberately not named to suggest “resilience” as a collective whole. Although not identified, these women (and men and one family)—totalling 100 faces (including those featured inside)—are described by managing editor Yanni Tan as “friends of Prestige”. The photos, mostly selfies, were submitted by the participants. It is fascinating that all of these society figures are willing to obscure their faces and share the limited real estate that is the magazine page. These are unprecedented times indeed.