In the work wear category, which is better: Dior or Uniqlo?
Two work-wear-style cotton jackets: Dior (left) for women and (right) Uniqlo X JW Anderson for men
When we saw this Dior jacket in the window of the brand’s Takashimaya Shopping Centre store, we did a double take. Had we not just seen a very similar piece at Uniqlo a short while ago?
It was a day after Uniqlo’s launch of its collaborative line with JW Anderson, the fifth season since its debut in 2017, now including a kid’s capsule for the first time. Described as “British country style”, the result is more Land Girls than To the Manor Born, South Downs than South Bank. Mr Anderson knows what he can do with a mass brand such as Uniqlo. While the Britishness is arguable in the hands of the Japanese, the clothes are an agreeable interpretation of idyllic-meets-high-street. With Uniqlo, Mr Anderson has consistently offered his version of British outerwear (winter coats have been especially appealing), and this men’s cotton work jacket is another to add to the pairing’s repertoire, and continues to expand on Uniqlo’s own contemporary-fit versions.
That Dior needs to produce a jacket of such proletarian provenance for its women’s wear is a little more than mind boggling. Or, that such an item need to be sold alongside the brand’s own signature Bar jacket, is indication that Dior, like many other luxury labels, is studying with palpable seriousness from the playbook of money-churning mass brands. The line between fashion and clothing is blurred to the point that you can’t see if there’s a demarcation in the first place, like the smudgy marks of past and present scribbles on a black board that never benefited from a thorough wipe down. It is apposite to say that Dior, more than ever, is traipsing into the territory that Uniqlo and the like hold court. In this court—of numbing mono-culture, why be different when you can be the same?
Photos: (left) Dior and (right) Uniqlo