Clearly, what Calvin Klein can’t appreciate, Prada can. What sweet sounds will Miuccia Prada and Raf Simons produce?
Prada has announced what might be the most powerful pairing in fashion today. And unexpected, too. Miuccia Prada and Raf Simons will be jointly designing the Prada collections from spring/summer 2021 onwards. Two strong voices—not entirely dissimilar yet so unalike—co-designing as a working arrangement is not groundbreaking. There are designing couples such as Luke and Lucie Meier (Jil Sander) ; Christophe Lemaire and Sarah Linh Tran (Lemaire); Vivienne Westwood and Andreas Kronthaler; and, on our own soil, Yong Siyuan and Jessica Lee (Nuboaix). But Ms Prada is not married to Mr Simons. What bedfellows would they make?
Prada has been the singular vision of one clear-sighted woman. As a designer, Ms Prada always follows her (march to, a physical move, is at odds with her persona) own drum beat, which in itself is often not any beat at all, or anything toe-tapping (popular), or mensural. Ms Prada, who was well ahead of everyone in the ‘ugly’ movement, sees what many other createurs do not. Or, refuse to? She has paid the price for not catching up. Even in sneaker collaborations, she was many moons late. While still critically lauded, Prada isn’t drawing the crowds like they used to. When was the last time you saw a line outside a Prada store? That’s not to say the brand isn’t still compelling. It just means that there is space and merchandise for true fans.
The Belgian has, of course, worked with the Italian before. Well, sort of and briefly. Between 2005 and 2012, Mr Simons was the creative director of Jil Sander. At that time of his appointment, Jil Sander was owned by the Prada Group. It was acquired by the London-based Change Capital Partners in 2006 and then, two years later, sold to Japan’s Onward Holdings (also owner of Rochas, Chalayan, Woo Young Mi, and others) via its European subsidiary Gibo Co (also a manufacturer for brands such as Marc Jacobs, John Galliano, Michael Kors, and others). It was reported that Ms Prada’s husband Patrizio Bertelli was first to approach Mr Simons in 2005 with a job offer at Jil Sander, and he proposed again when Mr Simons left Calvin Klein.
Before anyone could peddle succession theories, Ms Prada was fast to illuminate to the media that she intends to continue designing. At the same time, Mr Simons is said to be offered a “lifetime” contract. If true, he’d be the only designer after Karl Lagerfeld at Chanel to enjoy such an uncommon pact. But Mr Lagerfeld had free reign to do as he pleases while Mr Simons would have to co-create. This, however, could also reflect Mr Simons’s known disdain for the fashion system and the musical chairs that have been played at luxury houses. In what BOF described as a “secretive conference for select press”, Mr Simons was quoted saying, ““Miuccia and I had a conversation about creativity in today’s fashion system. And it brought me to open dialogue with many designers, not just Mrs Prada. We have to re-look at how creativity can evolve in today’s fashion system.”
Two-as-one the solution? But, how will the two “co-design?” How does a duo with very different minds share “equal responsibilities for creative input and decision-making”, as stated in the official Prada statement on the pairing? It may work, but to what degree of success? Ms Prada may have introduced some of the most influential looks of the past 31 years, but in the recent, have not exactly matched the aesthetical punch seen (and felt) at other houses. Mr Simons was able to make his mark at Jil Sander and Dior—marvelously, it should be added—but his tenure at Calvin Klein, which closer mirrored his own visual and cultural obsessions, could hint at the importance of chemistry and affinity with a brand.
That’s not to say there’s no tacit understanding and mutual appreciation between the two designers. It has, in fact, been reported that more than being one-time employer and employee, both are friends. But creative temperament has a strange way of coming between people or hamper the creative process itself. When one’s vision is more compelling and relevant than the other’s, how will they square? This is the first time Prada has enlisted an outsider to share the creative reign. If you recall, when Donatella Versace tapped talents from outside her own studio for Versus (conceived by Gianni Versace as a “gift” to his sister), it didn’t last. Christopher Kane (2009—2012), JW Anderson (2013—2014), and Anthony Vaccarello (2014—2016) were, at best, guest designers. None was able to put the shine back to the faded glory that was Versus.
Some speculated that it was probably hard to work with women designers who have very specific tastes and are possibly inflexible when it comes to aesthetical/creative differences. In that respect, could it be even harder to shape the will of Ms Prada, she who started the brand’s ready-to-wear line in 1989, and knows it only too well? As one fashion observer said to SOTD, “Miuccia has a certain level of ‘trend’ (practically her own), a certain amount of novelty and definitely change for each season. Those things are not Raf”. Who will come up tops? We look forward to Milan Fashion Week, come September.
Photo: (top) cameramoda.it