Official: The Dad Look Is The Look Of 2018

Not your boyfriend’s jeans, but your dad’s jacket that made the cut


Zara Check Blazer AW 2018.jpg

This dad is no dud. What was initially a term to describe a shoe style that should have existed with regrets, dad has moved to a look for men (thank you, Balenciaga). It has also now inspired women, and aroused mass curiosity, if not outright adoption. According to the Year in Fashion report by the e-commerce site Lyst (also the compiler of The Lyst Index), dad the look is the “unlikely fashion icon of 2018”.

This is amazing considering that boyfriend (from jeans to T-shirts to sweatshirts) didn’t come close, even when it has been, for many years, the go-to aesthetical choice of women who don’t want to dress up. The dad look requires considerably more effort, and not literally what your father used to wear (although his old Zegna, custom-made blazer may help), unlike the boyfriend style which could be anything as long as you look like you had jumped out of bed in your guy’s rags.

The figure is astounding. According to Lyst’s search data, there has been a staggering 439% rise in views of “slouchy cardigans, fleeces, and ‘ugly’ shirts”. And, may we assume, oversized jackets. It isn’t clear if these views equate with women who actually shopped the look, but these days, proof of interest (or ‘likes’) constitutes a trend, which may explain why many brands, from Asos to Zara (above), have variations of dad to tempt.

Perhaps it’s a passing cloud, as with “nomcore”, which could have paved the way for what Vogue called Balenciaga’s men’s wear spring/summer 2018: “dadcore”. However long more the trend will exist, let’s hope that it won’t continue to be what girls will never think of their fathers: ugly.

Photo: Zara

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s