Uniqlo +J

Good Value: +J Tote

Posted by

0

Once going for S$249, this bag is now available for S$49

Bags were not a main category of the now-concluded Uniqlo and Jil Sander collaboration, +J. So when this strikingly simple tote (one of two bag styles) dropped for the partnership’s final collection last November, we were rather attracted to it. Everything about the bag was really appealing, except the price. We thought that S$249 was a tad high since a wool coat could be had for less. But now with a dramatic price drop, the bag is appealing again—even more so. It is now on sale for S$49, which is after a whopping 80% discount, one of the highest markdowns that you could find in a Uniqlo store.

This black tote would be described by most as ‘smart’, as opposed to the canvas shopping bags that are very much carried these days. With the return to the office, this is the ideal replacement for a cross-body, if you are seeking not to crease the front of your shirt or blouse. In the north-south orientation, the tote’s pull is the unusual pointed vertical three edges and one that is curved. Those edges—basically where the ends of the leather panels meet at ninety degrees—are painted in navy. It may be an extremely subtle detail, but it is a detail nonetheless, and one that is appealingly only-the-user-knows discreet.

The body of the tote is coated with acrylic resin to yield a sheen that Uniqlo describes as “a glass finish”, although it does not shine as conspicuously as patented leather. Inside (lined in cotton), the tote is capacious enough for whatever you need to lug with you in the course of the day, including a small notebook. It should, however, be taken into consideration that it is rather heavy even before any content is introduced to it. Uniqlo classifies this as a bag for women, but it is really blockish and rugged enough for guys. Don’t let gender tags be your guide; let the price be.

Uniqlo +J leather tote, now SGD49, is available at select Uniqlo stores and online. Photo: Uniqlo

Will This Be The First?

Posted by

1

Crowd control measures are already in place outside the Uniqlo Global Flagship at Orchard Central for the launch of the Uniqlo +J collection tomorrow morning. It looks set to be Uniqlo’s most successful launch after their collaboration with Kaws last year

It seems that the madness is about to begin. At Uniqlo’s three-storey Orchard Central (OC) store early this evening, separate-from-the-usual-queue stanchions were set up to control what’s anticipated to be a large turn out for tomorrow’s launch of the much-hyped +J collection, conceived with Jil Sander, the designer, not the brand. At six this evening, no one was stationed in the designated area, split into two holding zones in the main concourse/walkway of the mall. Yet. Staff members, all in discreet black that Ms Sander would approve, were seen arranging the set up and putting up signs to better guide shoppers. It was still all calm, the usual OC Thursday evening.

This could be unprecedented in the history of Uniqlo collaborations. Despite pairings with heavy-weight designers such as Ms Sander, JW Anderson (ongoing), and Jun Takahashi of Undercover (2012), lines rarely form outside the stores as those seen outside H&M for their collabs with, say, Balmain (2015) or Giambattista Valli (2019). When asked what size crowd they’re expecting tomorrow, one staffer told us, “huge”. We wondered if there would be a line tonight, and she said, “possible”. Does the OC operations managers allow overnight queueing, given present pandemic restrictions? “As of now,” she continued, “yes.” Would those already in line be told to go home if they change their mind? “They can queue outside.”

Two mannequins in +J tease in the front of Uniqlo

The +J launch here, as well as in Malaysia, was postponed by a week due to shipping delays (both Malaysia and Singapore share the same warehouse facility in the Peninsular, hence both are affected) as a result of the pandemic situation in various ports where the merchandise were due to depart. The reaction to the comeback +J line is believed to be overwhelming, considering its success in Hong Kong, Shanghai, and Tokyo last Friday, with one unverified video circulating online, purportedly showing a mad crush in an unidentified Japanese store. One Uniqlo fan we spoke to said she will be kiasu and head out to the store at six in the morning. “I’ll bring breakfast along,” she beamed.

We were curious to know if there would be enough clothes for these fans. The staffer we spoke to earlier quipped, “No, that’s why it’s limited edition!” As it turns out, the pieces are so limited that shoppers are allowed to buy only “five SKUs (stock-keeping unit, representing one style) each.” That effectively means five different styles per person. No more. And that also indicates that the one total covers both men’s and women’s line. A wife, therefore, won’t be able to pick five for herself and five for her husband. She would only have that precious five to allot. The mad rush, it seems, would be inevitable.

Update: (19 November 2020, 22.30) Uniqlo at Orchard Central has closed for thirty minutes. No queue was seen outside the store. Inside, it appears that staff are setting up for the big reveal tomorrow.

Photos: Zhao Xiangji