Star Awards (2022): Still Not Shining

Away from Changi Airport, is this year’s Star Awards a better, sleeker affair? Were we hoping for too much?

Ah jie Zoe Tay, in purple silk chiffon, floating down the Walk of Fame. Photo: The Celebrity Agency/Instagram

By Ray Zhang

The Star Awards 2022 is a very long show, if you take into consideration that ‘Backstage Live’ segment, screened three and half hours before the ceremony proper on MeWatch and YouTube. At more than seven hours duration in its entirety, it was long enough for me to be on a flight to Tokyo. Since last year, MediaCorp has decided that the annual show generates enough interest to warrant extra broadcast of not only the anywhere-is-a-red-carpet segment, Walk of Fame, but also a look at the stars getting ready, presumably from around or after noon. But while the award presentation, now back at the MediaCorp Theatre, veered dangerously towards dull, it was Backstage Live that was utterly unbearable to watch, even more so than last year’s. If any glamour was to be expected, as promised by Mediacorp, all was lost in the loud, grating, uninformative banter that dominated this painful prelude.

Juvenile and boisterous, in all its youth-grassroots glory, it was as if all the hosts—all six of them—cut their teeth at a qiyue getai (七月歌台 or the ‘song stage’ of the 7th lunar month, aka Hungry Ghost Festival). When asked by hosting partner Seow Sin Nee (萧歆霓) what he liked to watch at each Star Awards, apart from the main presentation, the 1.91-metre tall Herman Keh (郭坤耀) mentioned the “红地毯 (red carpet)” because of the stars’ attire, which he referred to as “制服 (zhifu or uniform)”! And he would go on to say that at least five times more, including referring to the Hugo Boss suit that he wore as zhifu, too. And, even when later, Priscelia Chan (曾诗梅) was curious about his word choice while being interviewed by the noisy duo, he did not appear to be aware of the embarrassing faux pas.

The new-gen Channel 8 hosts: (left) “uniform”-clad Herman Keh and (right) Seow Sin Nee with resident stylist Annie Chua (middle). Screen grab: Mediacorp/YouTube

I know not if Mr Keh was on script, but bumbling and blundering his way through his set was only part of the pain in watching this segment of MediaCorp’s biggest night. When the same pair presented one of the six debut My Pick awards (for Favourite Male Show Stealer, which Xu Bin won), Ms Seow was asked “哪一个是你的pick (who is your pick)?”. She replied, “it’s all my picks”! The appalling command of both Mandarin and English on a broadcast believed to be one of the most popular for Channel 8 (the main event of last year’s show at Changi Airport shockingly won the award for Best Entertainment Special!) is embarrassing, to say the least. Later, when Mr Keh won the Most Attention-Seeking New-Gen Host, he said, “感谢我爸爸妈妈把我养成这么高 (grateful to my parents for raising me until I am so tall)“. There is a difference between “古灵精怪 (weird or bizarre, as Mr Keh described himself)” and trite. Throw in their mission to find the “female star with the highest heel” and the “guy with the tallest hair”, I knew nothing begged further viewing.

The Walk of Fame at five o’clock brought me back to the show. After last year, the struts and poses this time returned to a real but somewhat short red carpet, although it was obvious that all the stars waited behind a backdrop to emerge. No one was seen coming out of a luxury car (sponsorship was hard to score this year?). As with her appearance on the Changi Airport Terminal Four driveway of the entrance to the departure hall in 2021, Zoe Tay had to walk alone. Wearing a silk chiffon dress by Gucci with a cape that floated behind her like a parachute (I’m not sure about the curiously chunky black platforms), she commanded the red carpet like a seasoned pro, lifting nary a pinch of her floor-length skirt to navigate the Walk of Fame, while other younger actresses lifted their distended skirts as if they were avoiding dog excrement. I had to remind myself that for most of the actresses, this was probably the only chance in the entire year when they could wear an evening gown, and possibly towering heels. And since they had to return the the borrowed dresses in saleable condition, they had to content with lifting while parading to avoid an embarrassing frock-ripping, if not nasty fall.

Best actress and actor favourites Chantalle Ng and Xu Bin. Photo: The Celebrity Agency/Instagram

On the red carpet, the most anticipated, I suppose, were the My Star Bride leads Chantalle Ng (黄暄婷) and Xu Bin (徐彬). Ms Ng is the daughter of old-timer Lin Meijiao (林梅娇, winner of the evening’s Best-Supporting Actress). She wore a red, sequinned Bottega Veneta gown, which appeared a tad too large for her and clearly too long. Frequently, she had to hold one side (or both) of the dress to help her walk less uncomfortably or so that her platform compers won’t cause her to trip. Contrasting her, colour-wise (or to express some National Day fervour?), was Mr Xu in an off-white Dolce & Gabbana suit that was tackily tacked with what could be earrings, bearing the letters ‘D’ and ‘G’, all over—yes, on the pants too, without which he would be too close to an albino peacock? Mr Xu had earlier, in the Backstage Live segment, said that when he saw the suit, he knew immediately that it was the one he wanted and had instructed his stylist to get it for him. I wish someone had told him he could pass of as a window display at Chomel.

In fact, the guys seemed to have tried harder this year. Many came in suits—some of a better fit than others, many curiously semi-casual, and few down-right not dressy. Elvin Ng (黄俊雄), in a Versace suit, was the first joke of the day: he went from kedai-kopi bandung to Fanta orange. Or, was it F&N? To be sure, I don’t know if Mediacorp ever stipulated a dress code or whether it was merely a given that attendees would don evening wear, but it was unlikely that black tie, as many had thought, was expected. Still, odd choices abound: Desmond Tan (陈泂江) in a cream, zips-for-darts Alexander McQueen coat, which he wore sans shirts a la Timothée Chalamet at the Oscars (I do not know why there persists this love of substituting outerwear for a blazer at an awards night), only that the American actor did not go shirtless under a coat; Dennis Chew (周崇庆) in a cartoonish white suit, with hand-drawn tracing of the perimeter of the outfit, designed by, gasp, Chen Hanwei (陈汉玮) and made by Q Menswear; or Nick Teo’s shaggy, kungfu-master, Yohji Yamamoto layers. And those in non-solids: Romeo Tan’s Etro suit with geometric patterns gleaned from carpets, Bryan Wong’s also-Etro blazer with Savannah print (feline included), and worse, Pierre Png’s too-small, too-day-yet- too-prom-night gingham jacket.

Formalwear interpreted: (from let) James Seah, Desmond Tan, and Teo Ze Tong. Photo: The Celebrity Agency/Instagram

There were other trends among the men—possibly what Herman Keh obliviously, gleefully, and toothily called zhifu—if you consider, like I did, their omnipresence. Most discernible were the dinner jackets with peaked lapels in black (sometimes part of it) to stand out from the main fabric. At least half a dozen of them embraced this small chromatic contrast. Even Desmond Tan could not resist the pull, when he changed into a different suit for the award presentation (he was a best actor nominee). Was it to show that the stars paid attention to details? Also, the persistence of sneakers peeking out from the hem of tailored trousers (many annoyingly not altered to the wearer’s height). Is this really considered cool, even on tuxedo-clad sexagenarian Zhu Houren (朱厚任)?

But what really caught my attention were their faces, which I usually do not scrutinise (nothing surgical intervention won’t hide). I should be more specific—this year, the eyebrows or the many stars who had theirs darken or drawn to augment the density. The unnaturalness really jumped at me. Those of Jeremy Chan (田铭耀, among those who wore a tuxedo jacket with contrast-black lapels), for one, were especially intense and oddly linear and light brown, as if they were shaded with a template; they were even thicker and denser than wife Jessica Liu’s (刘子绚), as if he was trying to impress her as Zayn Malik!

The long and lean: (left and right) Cynthia Koh, and Rebecca Lim. Photos: The Celebrity Agency/Instagram. And (centre)) Joanne Peh. Screengrab: Mediacorp/YouTube

The women, in contrast, seemed more measured in their attempts to make a massive impact. I consider this year a lull year. According to Mediacorp’s principal image stylist & costume designer Annie Chua, what she prepared for 23 of the stars revolved around “old Hollywood glamour” or, if you missed it the first time, “very glamorous old Hollywood glamour”. I wonder if the emphasis was on “old”. Quan Yifeng (权怡凤) wore a front-heavy, fussy, old-looking, black (and some white) strapless number: Ms Chua may not have realised that someone’s Hari Raya valances were missing. The opposite to that dated fussiness was Sheryl Ang’s (洪丽婷) yellow Sportmax crush of fabric. Was there not a single iron in the dressing rooms of Mediacorp? And what were the opera gloves about?

In the end, it was clean lines, as well as neatness that attracted me. Although many viewers consider the actresses who could stop traffic in their manner of dress of the past to be “boring” this year, I do think that they stood out for their unfussy turn out: Cynthia Koh (许美珍) in Moshino, Joanne Peh (白薇秀) in Ralph Lauren, and, most striking, Rebecca Lim (林慧玲) in Louis Vuitton. Sure, what they wore could be the epitome of modest fashion (at least from the front), but the dresses (including special guest, Taiwanese Pets Tseng’s [曾沛慈] red Rebecca Vallance dress, I should add) communicated a certain elan and class, both of which the Star Awards still lack, in spades.

Ready-To-Wear Is Now Ready-To-Buy

Are you rushing out to shop?

gigi-x-tommy-hilfiger-windowGigi Hadid X Tommy Hilfiger video screen and window display at the Raffles City store

Like many of you, we saw the live stream of the Burberry show on its website yesterday. This time the staging was called The September Show rather than Spring/Summer 2017 as it would otherwise have been known, and it was a platform for both men’s and women’s wear, devised to encourage and meet the urge to spend. The video was 24.35-minutes long although the length of the actual catwalk presentation was 19 minutes. So fast moving was the video that it was hard to see every style in detail or remember what pieces beckoned. We remember that the first impression that struck us was that this could have been a Gucci show.

The clothes were, perhaps, more compelling now that it is possible to buy them after we saw them—a pro-consumer move that was proposed by Christopher Bailey (who relinquished his CEO position to concentrate on creative direction) in February this year. Despite the initial enthusiasm behind the idea, nobody could say for sure how this approach—so uncharacteristic of the catwalk-to-consumer path and time frame of the past—will work out for both retailers and shoppers.

For the purpose of experiencing what the brand thinks will be a thrill of getting something as soon as it appears on the runway, we identified a Burberry cavalry jacket as a potential buy and decided to see if it shall appear in the store soon after to seduce us into wielding a credit card.

burberry-sep-2016A rack of Burberry clothes from The September Show sat discreetly away from the main selling floor of the MBS store

First stop this afternoon was the Burberry store in Ion Orchard. When we walked in, there were surprisingly more customers than service staff. Despite the filled racks, we could not identify anything from The September Show. When a salesperson was available, we asked her about what we came to see and she was quick to say that the collection was already in the store, but the viewing is by appointment only. She offered to take our name to give us a time slot. We declined and she then said that we could come tomorrow to join a “special event” organized for Pin and Prestige readers. Or, “if there’s a style that you really want, we can help you order online.”

When even that failed to entice us, she patiently went on to say that the collection will then be moved to the Burberry store at The Shoppes at Marina Bay Sands (MBS), and make a final appearance back at Ion Orchard before it is dispatched, after 2 Oct, to neighbouring cities. This seems to be a trunk show, we thought. She added, “Singapore is very privileged to be the first country in Southeast Asia to see the collection.” According to her, the clothes will then be sent to Bangkok and Seoul. Is it a full collection? Will we see it again? To both questions, she wasn’t sure.

We tried our luck at MBS. The staff here was more sympathetic and happily showed us to a quiet recess of the store—a private lounge—where a low rack of clothes sat as if in a corner of a warehouse. We immediately identified a pink sweater, but the cavalry jacket we wanted wasn’t there; the cape-coat cousin was. Not willing to let down a pair of keen walk-ins, she suggested that we return on the 23rd for “a special event at the ice skating rink. There will be a screening of the show, and you can buy the clothes afterwards.”

tom-ford-at-mbsAt Tom Ford, one single rack, barely filled, of the collection shown at New York Fashion Week

Since we were in MBS, we decided to pop over to Tom Ford, who, too, is adopting the “see now, buy now” model. The staff here was utterly delighted that we had asked for the “New York Fashion Week collection” (we did not know what to call it). She showed us the rack at the rear of the store. There were exactly ten pieces of just five styles. Sensing our disappointment with the smallness of what was in stock, she said, “there will be more stuff coming in on the 30th, but I am not sure if they’re from the runway show.”

We asked if the men’s collection arrived too. She led us to the adjacent section and pointed to a velvet, mirco-dotted, two-button blazer worn on a mannequin. “For men, we only have this one.” It was a near whisper, with regret breathing clear. When did the clothes arrive? “The New York show was on the 8th,” she pointed out helpfully, “we put out the clothes on the 9th. Of course, the clothes arrived in Singapore before that, but Mr Tom Ford won’t allow us to display earlier.”

Mr Tom Ford’s grip was clearly felt this far. He told Derek Blasberg in CNN Style early this month that he would be doing “something new: you will be able to buy the clothes as they come down the runway.” That’s, of course, not the case for us here since there is a 24-hour time difference between Madison Avenue and MBS, but next-day availability is probably speedy enough for those who buy into Mr Ford’s “grown up” elegance dripping with ’70s glamour. Interestingly, Thom Browne also referenced the ’70s, but that’s like a different planet.

tom-ford-mens-jacketFor men, the Tom Ford store at MBS had only one jacket

Still on planet MBS, by then heady with the smell of over-consumption, we decided to traipse over to Ralph Lauren. Mr Lauren had announced during his show, via a note left on the invitees’ seats, that he was “offering every look, every accessory, every handmade detail immediately in my flagship stores around the world and online.” The Singapore flagship’s window on B1 was homage to the quiet colour beige. Inside, it was as hushed: not a word was heard, not a sound. We approached two sales staff and asked, as we did at Tom Ford, for the “New York Fashion Week collection”. Both women looked at us quizzically. The collection that was shown last week outside the RL Madison Avenue store? One of them said, unsmiling, that “there won’t be any new collection as our store will be closing.”

We had not expected our on-the-ground research to be met with such dismal news. Business must have been so bleak that even Ralph Lauren could not wait for their own potentially game-changing and profit-turning “see now, buy now” approach test-run in its own store. Has simultaneous showing and selling met a premature death in Singapore before the idea can be conclusively said to be a success or letdown?

The purpose of “show now, buy now” is to tap the excitement from seeing a presentation, whether on site or online. Sell while it’s trending could be today’s version of the now infrequently used strike while the iron is hot. Fashion and trends are no longer embargoed till clothes reach stores or circumscribed by the catwalk on which they appear, once to a small coterie of people who care about such things. Let loose from the moment the first model appears on the runway, fashion now is a multi-channel, multi-platform, multi-celeb phenomenon that seems to arouse desires than dampen wants.

gigi-x-tommy-hilfiger-displayGigi Hadid X Tommy Hilfiger store display at Raffles City

The “everywhereness”—to borrow from author Laurence Scott’s description of the digital world—of fashion prior to retail has not enrich sellers and shoppers. A rethink of the flow from concept to consumer is, for many brand owners and their CFOs, as vital as cost control. As Tom Ford put it to CNN, “When you can buy something online and have it delivered the same day to your house in lots of key cities like you can now, it seems odd that you would look at clothes online and they would be everywhere, but you can’t have them for five months.”

Wait was definitely not something fans and followers of the model Gigi Hadid had to do.  Her collaboration with Tommy Hilfiger was available during the New York Fashion Week presentation via touch screens set up on site, a one-time fun fair at Manhattan’s South Street Seaport. On our island, the clothes were available the day after the show. We wanted to see for ourselves how talented Ms Hadid is, so we went to the Tommy Hilfiger store in Raffles City (the collection is also available at Ion Orchard and Vivo City—an impressive three points of sale).

“See now, buy now” was a serious and highly visible proposition here. The store was fronted by an island display full of the results of the collaboration (more than anything we saw at the other brands), the window was dressed with two cardboard cut-outs of the model fully garbed in the nautical-themed clothes bearing her name, and, on their left, a video screen was alive with flashing stills of Ms Hadid in poses that won’t give K-pop princesses a run for their money.

A sales staff did not hesitate to point out to us that two items were already sold out: a cap and a thigh-length, double-breasted, wool-blend cape-coat. “What does the coat look like,” we asked, and she whipped out an iPad to show us a product photo. “How many pieces were sold,” we ventured further, genuinely curious. With delight and will to convince, she said, “One.”

Photos: Zhao Xiangji