Back For Sure

Phoebe Philo has announced that her eponymous label will make its appearance in the eighth month of 2023

We now know that Phoebe Philo’s return is slated for September this year. Ms Philo announced just 12 hours ago on her Instagram page that the brand’s “inaugural collection will be revealed and available on our website… in September 2023.” This is indeed confirmation of a much awaited return. It is not, however, certain if this means that the label will be participating in the spring/summer 2024 show calendar or if the clothes—“available”—would be sold online through the Phoebe Philo website, which would indicate an autumn/winter 2023 first season. The IG message also tells us that “opening for registration” is in July. Is this for store buyers or consumers, we are unable to say for certain. There is little else by way of image to give us an idea of what the clothes would look like (would there be a men’s line?). At the end of the photo message on IG is the designer’s name, which could be in the label’s logotype. If so, Ms Philo could be joining the serif brigade, currently led by Burberry whose own logotype was recently redesigned under the watch of the brand’s new designer Daniel Lee.

It has been nearly four years since Phoebe Philo left Céline*, where she held the creative reigns for close to a decade. It is unlikely that her fans have stopped pining for her designs (#oldcéline is still active) despite good alternatives. In 2021, while the unpredictable pandemic raged on, it was announced that the world’s most powerful luxury conglomerate LVMH will back (“a minority stake”, reportedly) Ms Philo’s come back. A collective cry of delight was heard everywhere. According to Business of Fashion then, the namesake line would include clothing and accessories of “exceptional quality”. It is hard to imagine Phoebe Philo the label to be anything less. It was also thought that the line would launch last year, but 2022 came and left, and no news was heard of the launch, sparking speculation that her studio (she reportedly recruited two key members of the staff from Balenciaga) was not ready. Ms Philo, who has kept a very low profile (and whose new IG account contains only that one post), likely wanted to take her time to create something extraordinary. Many are expecting that. And until September may be just too long a time to wait.

*For this post, we’re keeping to the Phoebe Philo-era spelling of Céline

When Céline Paid Homage to Joan Didion

Orbituary | The American writer was, at age 80, a style icon, thanks to Phoebe Philo

Joan Didion as model for a Céline advertisement in 2015. Photo: Céline

In reports bursting all over the Net like opened Christmas presents, we learned that Joan Didion, the high priestess of American “New Journalism” and literature, and a former Vogue writer, has died. Her publisher Knopf said in a statement that the cause of death was Parkinson’s disease, a brain disorder that often sees sufferers shaking or walking with difficulty. Ms Didion passed away at aged 87 (as did Coco Chanel), in her home in Manhattan, New York. It is not known how long the disease ailed her. Regular readers of her work would know that Ms Didion had a nervous breakdown in the summer of 1968, as she recounted in The White Album. Consultation with a psychiatrist revealed that she was ill with vertigo and nausea, and multiple sclerosis. She was also suffering from migraine—so frequently and so badly that she was inclined to write about it. “Three, four, sometimes five times a month,” she described in the 1968 essay In Bed (also published in The White Album), “I spend the day in bed with a migraine headache, insensible to the world around me.”

But the world did make sense of her. Or, many women of the ’60s and ’70s did. Unafraid to express what was in her mind, Joan Didion spoke for her peers—hippies, liberals, English majors, especially would-be writers. She was born in 1934 in Sacramento, described as “the dowdiest of California cities”. Yet, Ms Didion herself said, “It kills me when people talk about California hedonism. Anybody who talks about California hedonism has never spent a Christmas in Sacramento.” Her forebears came to Sacramento in the mid-1900s, and their pioneer experiences affected her growing up, which informed her debut novel Run, River, about the coming apart of the marriage and family of a Sacramento couple whose great-grandparents were pioneers. Ms Didion would, in the book of essays, Where I was From, censure her first novel as the work of someone “homesick”, and considered it spun with false nostalgia, creating an idealised picture of life in rural California that she would say did not exist.

According to her, she did not dream of a profession in writing. “I wrote stories from the time I was a little girl,” she told The Paris Review in 1978, “but I didn’t want to be a writer. I wanted to be an actress. I didn’t realize then that it’s the same impulse. It’s make-believe. It’s performance. The only difference being that a writer can do it all alone.” But write she did. In her final year in the University of California, Berkley, where she read English, Ms Didion participated in a writing contest, ‘Prix de Paris’. It was sponsored by Vogue. She came in first, and was offered the position as a research assistant at the magazine, then edited by Jessica Davis. She moved to New York to take up the job. In the beginning, she wrote mostly captions (then, not the one lines they are today), but she would eventually have her pieces published in the magazine (it was during her time at Vogue that Run, River was written).

Joan Didion in her signature black top. Photo: Everett/Shutterstock

Much of the dates are quite muddled now. But reports suggested that she was with Vogue from 1956 to 1963. Ms Didion, apart from writing the caption, also had duties that “involved going to photographers’ studios and watching women being photographed”, as she recounted in Esquire in 1989. We can’t be certain if she had worked under the inimitable Diana Vreeland, but if Ms Vreeland joined only in 1962 and was made editor-in-chief a year later, it is possible they were at least colleagues, if not superior and subordinate. Ms Didion did not cover the fashion beat, but she did, as we understand it, contribute—sometimes, without byline—to the column People are Talking About, and she profiled stars, such as Woody Allen and Barbara Streisand (who did not appear on the cover of Vogue until 1966), and even reported on the death of Marilyn Monroe, whom Ms Didion described as “a profoundly moving young woman.”

She eventually left Vogue. Some reports suggested that she was “fired” for panning the 1965 screen musical The Sound of Music, which she described as “more embarrassing than most, if only because of its suggestion that history need not happen to people… just whistle a happy tune, and leave the Anschluss behind.” (If true, she was not the only one whose review cost her her job—Pauline Kael of McCall’s too was dismissed at the time for calling the film “the sugar-coated lie that people seem to want to eat”.) One good thing came out of New York: Joan Didion met Time staffer John Gregory Dunne (younger brother of author Dominick Dunne), whom she married, at age 28, a year after she left Vogue, and in whom she found a sparing partner in writing. The couple moved to Los Angeles and would stay for more than two decades, during which, they adopted a baby girl, their only child.

In LA, the Dunnes would come to be known as “Hollywood insiders”. Not surprising since Ms Didion’s brother-in-law Dominick Dunne was a Hollywood type, having started his career in television in New York and was later brought to Tinseltown by Humphrey Bogart to work on TV productions there. The younger Dunne socialised with the likes of Elizabeth Taylor (and would draw on his Tinseltown experiences for his later novels). The brothers collaborated on the 1971 romantic drama The Panic in Needle Park. Ms Didion and her husband wrote the screenplay and Dominick Dunne produced the film which had Al Pacino in his first leading role. The writing duo (and director Frank Pierson) also wrote the 1976 remake of A Star is Born that starred Barbara Streisand and Kris Kristofferson.

Joan Didion pictured on the cover of her book of essays. Cover photograph Hencry Clarke/Conde Nast via Getty Image. Photo: Jim Sim

While Hollywood appeared to suit them and their adopted kid, the movie town in Ms Didion’s writing was rather mercilessly dissected. In We Tell Ourselves Stories in Order to Live, she wrote: “California is a place in which a boom mentality and a sense of Chekhovian loss meet in uneasy suspension; in which the mind is troubled by some buried but ineradicable suspicion that things better work here, because here, beneath the immense bleached sky, is where we run out of continent.” She told Vogue UK in 1993 that “Los Angeles presents a real culture shock when you’ve never lived there. The first couple of years you feel this little shift in the way you think about things. The place doesn’t mean anything. Los Angeles strips away the possibility of sentiment. It’s flat. It absorbs all the light. It doesn’t give you a story.” As she wrote in A Trip to Xanadu, published in the collection of essays Let Me Tell You What I Mean, “Make a place available to the eyes, and in certain ways it is no longer available to the imagination.” She was even more scathing when it came to the film industry and, in particular, film criticism, calling the latter—which she had previously done—in her 1973 essay Hollywood: Having Fun, “vaporous occupation”.

Apart from her style of writing, she was also noted for her style of dress. The Guardian, in what could be a fan-motivated homage, recently called her “a luminary of California cool”. It is doubtful that Ms Didion would describe herself that way or relate to that praise. And she would likely attribute her getting the job at Vogue to her writing, not her dress sense. It should be stated that the 5-foot-tall (about 1.5 metres) Ms Didion was an attractive young woman and it was possible that her appointment at Vogue had something to do with her looks. The magazine had a reputation of hiring mostly attractive lasses. But she must have had sartorial verve for her editors then to send her to watch women being photographed by—to name one—Robert Mapplethorpe. In fact, in one such session, an unidentified subject was so displeased with what she saw in the Polaroids that Ms Didion had to offer her what she had on. As she recalled for Esquire, “I lent the subject my own dress, and worked the rest of the sitting wrapped in my raincoat.” That had to be an agreeable outfit.

The dresses that she seemed to like were often long and loose. And sometimes, typical of the hippie era, floral-printed. She would wear them with flip flops, reflecting, perhaps, the Californian predilection for the unapologetically casual, as exemplified in the cover photo of her on Terry Newman’s 2017 book Legendary Authors and the Clothes they Wore. She had on a long-sleeved tee-dress; barely covering her thonged footwear. Her hair was slightly dishevelled; her left hand was holding what looked like a purse, and the forearm was folded across her waist; her right hand was on her left thigh, a cigarette barely noticeable between her thumb and index finger. These could possibly be one of the looks that inspired Phoebe Philo, who—during her time with Céline in 2015—had chosen Ms Didion, then 80, as the face of a Céline campaign. The New York Times would call the casting “prophetic”: Not long after, Saint Laurent, under Hedi Slimane’s watch, released their own ad with a geriatric beauty, the singer Joni Mitchell.

Joan Didion (right) with daughter Quintana Roo Dunne in a Gap ad from 1989. Photo: Gap

Céline’s image of Ms Didion was photographed by Juergen Teller. It showed her, from a somewhat top view, in a black dress that could have been from her own wardrobe. She wore a pair of oversized sunglasses that recalled what she used to wear in the ’60s/’70s and that obscured much of the top half of her face; the blackness of the shades contrasted with the paleness of her skin and underscored her thinning greyish hair. She also wore a necklace with an ember/copper-coloured pendant. Miss Didion told NYT that she “did not have any clue” to the chattering interests—online and off—with regards to her striking Céline appearance. Not everyone was that impressed. In her column ‘Ask Hadley’ for The Guardian, Hadley Freeman wrote, “It’s depressing to see your idol used to sell expensive clothes.” In fact, it is not known if Ms Didion herself wore expensive clothes, however iconic her looks were. Recently, The Cut opined, “Clearly, she had great taste and a point of view. But was it that special?”

In fact, the Céline modeling assignment was not Ms Didion’s first. Back in 1989, she was photographed by Annie Leibowitz for Gap’s ‘Individuals of Style’ campaign. She appeared with her daughter Quintana Roo Dunne (who died in 2005, just two months after her father John Gregory Dunne passed away). Both women were in USD19.50 black turtlenecks, with the mother sporting a barely visible chain. At the bottom of the image, the copy read: “Original. It’s how you twist the fundamental into something new.” That “Original” styling of Ms Didion would be reprised—not “twisted”—26 years later in the Céline ad. Many of her fans associate the writer with black turtleneck (or the mock sibling) tops, and she in them had transcended time. Even with grey hair, the look spoke of no zeitgeist. It was not that special.

“Style is character,” Joan Didion said in the1978 interview with The Paris Review. Although she was referring to writing, she could have been alluding to her own sartorial choices. Many women relate to Ms Didion’s famed itemised packing list, as described in The White Album. “This is a list which was taped inside my closet door in Hollywood during those years when I was reporting more or less steadily,” she wrote. “The list enabled me to pack, without thinking, for any piece I was likely to do. Notice the deliberate anonymity of costume: in a skirt, a leotard, and stockings, I could pass on either side of the culture.” Or, between Gap and Céline, either side of fashion.

Will Hedi Slimane Be Jealous?

BOF just revealed that Phoebe Philo will have her own eponymous, backed by LVMH. Some designers are just luckier than others

Following the most hyped-up haute couture season in recent memory, the news now trending is Phoebe Filo’s return to fashion. According to Business of Fashion in a report earlier today, Ms Filo will launch her own label with some backing from LVMH, who has “taken a minority stake in the new venture”. The English designer was reported to have said, “I have had a very constructive and creative working relationship with LVMH for many years. So, it is a natural progression for us to reconnect on this new project.” This would only be LVMH’s second new label they’ve backed after Rihanna’s Fenty, which was “paused” in February. But Ms Philo’s own brand is expected to do much better. And she is a trained designer, with an unerring eye for the splendidly spare yet immense cool. And her ability and allure were proven too. Her reboot of Céline* in the early ’00s gave LVMH an extremely profitable label in its stable of high-profile luxury brands, improving the brand’s annual profits from €200 million to €700 million, according to analysts at that time.

We do not yet know when the new collection will be launched or if the name-sake brand will be shown in Paris or in London, where Ms Philo had led Céline with full creative control of the French house, and where she will reportedly continue to be based. Her return to fashion is thought to be unsurprising, only that it has taken this long. Ms Philo was mostly away from the limelight as she enjoyed a three-year hiatus from designing while her protégé at Céline, Daniel Lee, went on to re-awake Bottega Veneta. During this time, she was rumoured to be up for the creative directorship of Chanel, even Alaïa. Nothing came out of those speculations. Although quiet throughout the three years’ absence, she was reported to have already built the Phoebe Philo Studio in London.

It was while studying at Central Saint Martins College of Art & Design that she met Stella McCartney. After graduating in 1996, she joined Ms McCartney as design assistant when her friend succeeded Karl Lagerfeld as creative director of Chloé. In 2001, Ms McCartney launched her own label in a joint venture with the then Gucci Group (now part of Kering). Ms Philo was not asked to go along. Ralph Toledano, then Chloé’s CEO, reportedly played on the rift and installed her as Chloé’s new CD. She was then only 24, but she was able to prove the massive promotion worthy, and continued to augment the brand’s cool-French-girl aesthetic. She left Chloé in 2006 to look after her young children. It was at Céline, where she joined two years later, that her star truly shone, turning the LVMH-owned label into the conglomerate’s coolest, seriously desired by women who enjoy fashion, not trends; designs, not looks. When she left Céline in 2018, supporters were encouraging Ms Philo to start her own label.

That is now happening for her. Not, unfortunately, for other designers linked to Celine, but unable to enjoy the same fate. No one knows if Ms Philo will revive the feminine simplicity that endeared her to so many of her followers. Or the equivalent of those capacious coats that predates the ones currently the rage everywhere, or those roomy, high-waisted slacks with the legs that distends and swirls at the feet, or the Boston tote (way ahead of Dior’s significantly simpler Book), or the Birkenstocks with the fur-backed straps, but there is a strong feeling that, with her own house to better give shape to her ideas, Phoebe Philo’s taste would still captivate, and her return would be the one to watch, and eagerly embraced.

*To keep to the Phoebe Philo-era Celine, we have chose to spell the brand in the old way: Céline. Photo: #phoebefiloarchive/instagram