Bright And Happy

Farrell Williams has brought his brand of joy to Adidas again

 

Pharrell Williams X Adidas Boost slidesBy Shu Xie

Few celebrities have brought Happyness to footwear as Pharrell Williams has. His collaboration with Adidas since 2014 has been about projecting a positive vibe, whether in the clothing or footwear. At the launch of the collab six years ago, Adidas said that much of the designs “revolve around Pharrell’s idea of equality”. And, let me add, sense of colour. Truth be told, I’m not a big fan of their collaborations, but I do find the hues used and the colour pairings appealing.

Now the two names are back at it again. This time the output are slides, but not quite the Adilette. Instead, Mr Williams took Adidas’s most recognised slide and came up with something that might have been destined for the bedroom. The positively comfy-looking version, and brightly dyed, is now identified as Boost, no doubt named after the Three Stripes’ popular mid-sole. At first sight, the padded, triple-layer, adjustable upper looked a tad bulky, but once you slip your feet under, they look pleasingly proportionate. Appearance aside, these are, in fact, as comfortable as bedroom slippers.

Slides, once known as pool sliders, are now worn anywhere away from bodies of water. When I first encountered this anomaly, it was in Hong Kong a few years back. A Chinese mainlander and his girlfriend were flip-flopping in identical white pairs through Dior on Peking Road. Shortly after, as I became more aware of their popularity, I started noticing slides worn by those queueing outside Louis Vuitton or those shopping in The Hour Glass. The humble slide has clearly acquired some vestige of status, and splayed, open toes are welcome in posh places.

Rating: 3 out of 5.

Pharrell Williams X Adidas Boost slides, SGD140 a pair, available at select Adidas stores and online, and Limited Edt Vault. Product photos: Adidas

Before They Could Cop These Off-Whites, They’ve Soiled Them

Grown men fighting over sneakers simply makes the exposure all the more over-hyped… and a little dirty

Pharrell Williams X Adidas Hu Holi Blank Canvas sneakers

By Shu Xie

I really don’t get it: Fighting over shoes! I can understand men squabbling among themselves over a woman (even if that’s juvenile), but over sneakers that will past their prime by tomorrow, that is inexplicable. And in full public view, that is tacky, tasteless, and low.

As reported all over online media—local and international, a fight broke out three days ago in the queue at Pacific Plaza for the latest release of Pharrell Williams’s collaboration with Adidas: the Hu Holi Blank Canvas collection. Not only had a video of the scuffle subsequently gone viral, it allowed Malaysia’s New Straits Times to gleefully headline their report, “Near-riot breaks out in orderly Singapore over limited-edition Adidas.”

Ok, it was nowhere near a riot, but anything disorderly in “orderly Singapore” is usually seen as riotous. There was finger-pointing fuming and security staff warding off possible threats with their forearm, but was it close to an insurrection? Unfortunately, Adidas didn’t get the extra marketing advantage.

What’s puzzling is that, according to someone I know who was there, the people in the queue were not “fashion types”. Fashion folks don’t fight, do they? Rather, the guys (mostly) in line looked like those who might hawk knock-offs in a wet market—“between the taugeh/taukwa seller and the butcher”, so helpfully described. Which sounds to me like these were guys who would put their purchases on Ebay or Carousell to gainfully tempt the moneyed and the desperate.

Unfortunate also for the Hu Holi Blank Canvas collection—the blank canvas is now stained with the un-“holi” taint of violence. So are these shoes more desirable now that guys are fighting to cop them? Even if they are, you have no chance of getting your gentle hands on them. They’re sold out. Every one of them.

Photo: Adidas

Are You Suffering From Stan Smith Fatigue?

Pharrell X adidas OriginalsToo much of a good thing can really be a bad thing. It wasn’t too long ago that we published an opus on adidas Orginal’s Stan Smith, the sneaker du jour. Since then, they have been so many new releases that we have lost count. Just a few hours ago, we read that Isabel Marant, too, has joined the fray by creating her own kicks, called the “Bart”, that look like Stan Smith, but are more akin to Saint Laurent’s too-close-for-comfort interpretation. Not that we really care, since we have amassed all the Stan Smiths we ever wanted, but something ticked: as soon as we thought we have found the shoe we could wear forever, we quickly really don’t want anything to do with it.

Several hours earlier still, we came face to face with Pharrell William’s much hyped Stan Smith. Just released, this is a collab, and it is, to be fair to Mr Williams, a rather fine-looking take. It is good to know that he did not do them in white, currently massively preferred, so much so that the all-pristine versions—such as those done in partnership with American department store Barney’s—are too cool to be cool anymore, and so much so that Alexander Wang has, for S/S 2015, created dresses inspired by them. Mr Williams, chromatic master himself (that pink Celine coat he wore with palpable fondness!), put out three one-tone colour ways: red, blue and black, all with insoles of cartoon-like graphics and marked on the heel tab with Adidas’s recognisable three stripes done in what appears to be brush stroke-filled oblongs. We found the shoes oddly alluring, even when we’re seriously suffering from seeing a surfeit of Stan Smiths.

While we’re no fan of pop-stars-turn-fashion-designers, we won’t pick on Mr William’s partnership with adidas Originals. We’ll save our energy for anything by Kanye West. Happy!

Pharrell X adidas Consortium Stan Smith “Solid Pack”, SGD 219, is available at Limited Edt Chamber, The Shoppes at Marina Bay Sands