The cold shoulder, still a stubborn trend, seems to be moving southwards. And it could be cold hips, going by the looks of two high-profile, no-stranger-to-provocation collections.
First Tom Ford and then Rihanna for her full-fledged Fenty by Puma were proposing that you wear your trousers low enough and your inner wear high enough to show hips. It’s the new sweet spot that looks set to provide fast fashion retailers with a cold shoulder replacement.
Both brands showed leotards cut so high at the leg that when worn with low-slung pants revealed substantial skin of what gym instructors will know as gluteus medius. Is this the new erogenous zone, the triangular patch to show the skinny side of the panty, just as the cold shoulder is inevitably a window for the stray bra strap?
Fenty by Puma spring/summer 2018
The one-piece top has been pointed out by many in the media as the French-cut swimwear. The French actually do have a name for it: maillot (de bain). It is doubtful Mr Ford intended his for the beach or pool since they are styled to look destined for a bar (pool bar?) or anywhere such attire might be appreciated. But we may not really know as beach wear often appears in the city centre.
The hip for specific exposure is only a matter of time. It’s as if some designers are putting thumb and index finger of one hand to the corresponding two of the other and through the opening, scanning the body to see what other areas should be marked out next for fabric subtraction and eye-catching display.
The cold knee has had a long exposure, so too, staying on the limb, the cold heel—again (thanks to mules, especially Gucci’s fur-trimmed Princeton “slipper”). The cold breast has been in the spotlight, but the take-up rate appears to be a bit slow. The cold buttocks have had had their time in the sun, not to mention what’s between them cheeks (at one time underscored by the thong). What part of the body next can be framed for attention? We don’t know, we’re not Tom Ford.