They are different product categories, but both are caught in claws
Alabaster Industry’s ‘Web’ watch and the the Adidas Yeezy 45 in slate. Photos: respective brands
From wristwatches to sneakers, things are getting clawed. American cult watch brand Alabaster Industries is known for releasing timepieces that sellout in minutes. Their watches were first available here at Dover Street Market SG last April. DSMS has announced that Alabaster Industries will be back in the store this Saturday. One of the most distinctive (hence, sought after) feature of the watch is the stainless steel case cage, shaped like some claw, catching the face in its menacing grip. Even the lug (which holds the matching band) are talons. It is not quite traditional, for sure. They do appear rather sinister, even when the face of the watch is violet, but collectors love the ungual bezel precisely because they do not look like anyone would mess with them.
No less ominous-looking is the Adidas Yeezy 450, first seen online last February. Even in the butter yellow that the brand calls “sulfur”, there is no escaping those bestial appendages—only Kanye West (or his design team) has made them more alien-looking. In fact, they have been called “futuristic”. The shoe is essentially a Primeknit upper caught in the claws, made of the now-trendy material, EVA (ethylene-vinyl acetate) foam. The entire base has been described as a “dynamic-shaped” sole. Seen from the top, if the sneaker does not hold a foot or is propped by a shoe tree, it looks like flaccid fabric framed by limp dough. However strange it looks, the Yeezy 450 remains wildly popular, and difficult to score.
Looking at animal extremities for ideas is not that strange a practice. We remember Alexander McQueen’s “armadillo” shoes. That the fascination with hoofs is now extended to claws is really, especially in the case of Alabaster Industries, rather a matter of time. Even Raf Simons’s skeleton bracelet-cum-arm-band is in similar territory, never mind that the reference is decidedly human. Fashion is clearly in the grip of the strange and the claw-like. When will chicken feet be next?
Alabaster Industries watches will launch at DSMS on 6 August 2022. Adidas Yeezy 450 is available at adidas.com