Cross-Border Dilemma

Adidas’s design for Algeria is intensely disliked in Morocco

The Moroccans have filed a complain against Adidas for cultural appropriation. According to Morocco World News, the Kingdom’s Ministry of Youth, Culture and Communication has asked the president of the Morocco Lawyers’ Club to raise the issue with the German brand. What’s the score? Algeria’s football team’s new jerseys designed by Adidas have posed a problem. Seen on social media, the tops sport a colour-saturated pattern that, to the Moroccans, are similar to their zellige, geometric tilework of hand-cut mosaic pieces that are made from a clay found in Morocco. Adidas said that the pattern they picked is, in fact, inspired by those seen in the El Mechouar Palace in the heart of the city of Tlemcen, Algeria.

Moroccan Netizens were quick to couner that the El Mechouar Palace was renovated in 2010, “employing Moroccan calligraphy, plaster art, mosaic, and art,” Morocco World News reported. Arousing further disapproval was a video that went viral, purported to show a director who supervised the renovation of the Palace acknowledging the help of the Moroccans, even using materials from their land. The Algerians have not yet commented on the controversy.

According to the BBC, the letter sent to Adidas’s chief executive Kasper Rorsted stated that there was, in the new design for Algeria, “an attempt to steal a form of Moroccan cultural heritage and use it outside its context”. Additionally, Algeria’s 2022-2023 season kit for the footballers “contributes to the loss and distortion of the identity and history of these (zellige) cultural elements”. Zellige (also spelled zellij) tiles in Morocco is very much a part of its ancient architecture, as well as the modern. In fact, these tiles are used in Algeria too, although their tilework and patterns might defer. Such disapproval and disputes are not uncommon in regions with shared history. It sure brings to mind one nasi-lemak squabble of fairly recent time.

Photo: adidas MENA/Instagram

Beyond Baseball

The Korea-linked fashion brand Major League Baseball or MLB has opened their first store on our island. They intend to “be major”; they just might

Clothing and footwear associated with specific sports are not necessarily a consideration when consumers without sports in their minds shop for apparel and footwear. Even skate wear is now largely adopted by those who don them without skateboards. The brand Major League Baseball (known by the abbreviation MLB), despite its affiliation with the game and organisation, has similarly been embraced by those who have never pitched a baseball in a diamond field before. Despite its association with baseball, a sport that’s not quite the rage here or widely played, MLB is very much “a premium lifestyle brand”, as we were told. The crossover, if ever there was one, could easily place them in the same league as sports brands that play down sporting pursuits as USP, such as Fila. And the sports-lite positioning is very much evident in MLB’s newly-opened debut store on our island at the Mandarin Gallery.

Aesthetically, MLB is sportswear meets streetwear, with a heavy dose of hip-hop styling, K-pop style—an unsurprising proposition considering that MLB is licensed by the Korean garment manufacturer and retailer F&F Group, also the producer of the outdoor brand Discovery Expedition, created under a licensing deal with Discovery Channel. Their design studio is based in Seoul, and MLB has enjoyed the ambassadorial exposure of their homegrown stars such as the all-girl pop quartet aespa (spelled with a lowercase initial ‘a’). To enhance their Korean design sensibility, the brand, with more than 360 stores throughout Asia, is largely known on social media as MLB Korea (or KR), possibly to avoid the potential mix-up with MLB players’ on-field uniforms, now produced by Nike (who took over from Majestic Athletic in 2020) or teamwear merchandise and fan fashion sold in dedicated MLB shops, and online.

On our shores, the brand that benefits from the 150-year-heritage of Major League Baseball is distributed by the Kuala Lumpur-based retail conglomerate Valiram Group, who represents popular label such as Michael Kors, Victoria’s Secret, and Tumi here. On the first-level, street-fronting row of shops of the Mandarin Gallery, Valiram brands flank the 12-year-old building. With MLB in the middle (where Boss used to be); this—as we overhead someone say—could soon be “Valiram street”. MLB is expected to do well here, as it does in other cities in Asia that it operates in. Denise Yeo, assistant VP for marketing for Valiram brands, revealed that more MLB stores are down the pipeline. “We’re definitely opening more stores,” she revealed. “Our next is in Changi Airport T1. We are looking at other malls, but unless the ink is dry, we can’t say anything.”

The merchandising in the 120-sqm store, touted as a flagship, is trend-led, youth-oriented, and influencer-friendly. The media release for the store opening goes further: “The MLB brand fashion attitude is unique, non-conforming and independent, targeting a trend-forward customer base, who love music and dance”, alluding not to sports and definitely not to baseball, but to their alignment with the highly marketable and associable K-pop scene. Shoppers are expected to zoom in on their footwear (the brand was one of the earliest to espouse chunky, “dad shoes” even before they became trendy), T-shirts (especially those with adorable cartoon graphics), as well as merchandise with the popular ‘Diamond’ monogram and the other with repeated NY letters, as worn by the four lasses of aespa in their promotional photos for the brand.

Unsurprisingly, a large wall is dedicated to caps and other headwear, such as bucket hats. According to Korean news media, one MLB baseball cap is “sold every 10 seconds”. Expecting the caps to do spectacularly, the store is stocked with “over 300 classic and new styles all year round”, which readily affords the boast of “the widest range of caps in Asia”. Inside MLB earlier today, mask-on Tyler Ten (邓伟德 or Deng Weide), as OK Chan in the just-concluded When Duty Calls 2 (卫国先锋2) on Channel 8, who “happened to be nearby” when a friend asked him to visit the store, wore an MLB khaki cotton twill cap with the initials LA in the middle (it was, he said, “unplanned”) while looking at the wall of caps. When asked if he, a muay Thai enthusiast and former bodybuilder, likes the brand, he gave a simple “sure” and pointed to what he wore on his head. “Yah, I like sporty clothes,” he added.

Style sportif—not necessarily sports performance wear—have since the ’90s been part of the urban wardrobe and are crucial to streetwear. Ditto baseball caps. So important a merchandise category ‘sporty’ became that even luxury brands saw the need to include it, as seen, particularly, in those by Louis Vuitton and Dior. In the pre-pandemic years, it sailed into a whole new category, athleisure, those garments that allow wearers to easily transition between gym/court/track/field and leisure. In 2021, when WFH was (and, for many, still is) a real option, sportswear was the veritable winner. MLB’s arrival here could be seen as a little belated, especially given the emergence of massive flagships by leading sports labels in this part of Orchard Road months earlier that, too, offer a strong lifestyle component. But with persuasive K-pop association and a savvy design language, MLB may catch up with more speed than the next Blackpink catapulting up the charts.

MLB opens today at #01-06 Mandarin Gallery. Photos: Chin Boh Kay

Two Of A Kind: Apparel Apparitions!

All roads lead to Balenciaga?

Yeezy Gap versus Nike Forward. Photos: respective brands

Both are ghostly, both are sinister. Whose is more ominous? Nike has shared the images for their latest apparel featuring the new Forward textile on their website and app. That faceless hoodie seen here (on the right) appears as if worn by Invisible Man, including uneven placement of the arms—the unseen wearer in motion. Could this be Nike flattering Yeezy Gap? When the brand led by Kanye West (soon no more) launched the first drop of Yeezy Gap Engineered by Balenciaga last February, the images shared were similarly spectral. And in the latest, they are less black, which is rather close to Nike’s with the sepia patina. Two of the world’s most visible brands using such illusory effects may mean that phantoms, rather than models, could take over fashion communication of the near future.

There is of course the possibility that brands these days rather let the garments do the talking than voluble celebrities. Clothes should stand out, not faces. Yeezy Gap’s images require no perceivable face (although a body filling up the clothes can be discerned) just as its retail spaces need no shelf, rack or hanger. Balenciaga had a hand in all this. It started most prominently on the red carpet, as seen in the face-concealing number that Kim Kardashian wore to the last Med Gala. Ms Kardashian was already a walking preview for Balenciaga months earlier. Later, her ex-husband, too, appeared just as obscured in his Donda listening/reveal mega events, whose creative director was Demna Gvasalia. Mr West attended his by-then pal’s debut haute couture showing in Paris like a Black male Pontianak. And after Yeezy Gap Engineered by Balenciaga was announced, the images that were circulating and shared showed, until now, the fashionable on the incorporeal. As the Police once sang, Spirits in the Material World.

Nike Fast-Forwards

The Swoosh is seriously reducing, and in doing so, births a new sub-brand

The way forward for Nike is to reduce. This is not merely to cut down on the wasteful ways of garment production, but to lower the many stages of making clothes by primarily going back to the first, and re-consider how textile can be produced. The innovative new way for them to go from fibre to textile is via a “needle-punch” approach, which, as the brand’s vice-president of innovation and apparel design Carmen Zolman told Forbes, produces “a completely new material that drastically reduces its carbon footprint”. That reduction, as Nike states, is 75% (compared to conventional production of, say, their knit fleece), as less energy is used. Nike calls this textile Forward. And the new line—they consider it a “platform”—is simply named Nike Forward.

But Forward is not Flyknit, likely the Swoosh’s most impactful and influential material for footwear uppers. In fact, it is not a knit at all, nor a woven. Rather, the manufacturing process—the result of more than five years of R&D—involves the creation of the fibres using recycled plastic “flakes” and formed by compressing the ultra-thin layers (five for now) with existing needle-punch machines, already used in the medical and automotive industries. The challenge was to create a fabric that is durable and that has a pleasant hand feel. The result is cloth that looks papery and perforated, that has substantial body.

Close-up of Forward fabric

The new fabric will initially be used for a hoodie and a sweatshirt (just two, and, although gender-neutral looking, they do come in styles for women and men). To further the reduction process, both garments, already minimalist, come sans zippers, aglets, or superfluous trims (but not, of course, the embroidered logo), which Nike says allow the clothes to be easier to recycle. Additionally, the fabric of the tops do not require water for the dyeing (most fabric dyeing notoriously require staggering amounts of water. According to one Euronews report, “to dye 1 tonne of fabric, 200 tonnes of water is required”) or finishing, such as laundering, to render it soft.

The images Nike has released show boxy and roomy tops, attractively shaped (even the hoods sit on the shoulders with sculptural form) to give the garments their contemporary volume, which looks far more cutting-edge than the first two hoodie and puffer that Kanye West launched through Yeezy Gap last year. Interestingly, the product images—shown suspended in the air—are rather evocative of those put out by Yeezy Gap Engineered by Balenciaga; only the former, with a faint sepia patina, is a lot brighter. Let’s hope that when they are available in stores, Nike Forward garments would not be stuffed into what could be easily mistaken as ”bins”.

Nike Forward launches globally on 8 September 2022. Check nike.com for details. Photos: Nike

Nike’s Next

…designer collaboration will be with Jacquemus

It really is not surprising that Simon Porte Jacquemus of his eponymous label would choose to collaborate with Nike, but it is rather unexpected that he has opted to present a woman’s-only line. Nike announced two days ago that the Nike x Jacquemus apparel and footwear (interestingly, available for guys too) will debut next month, on the 28th. The collaboration is aimed at what both brands call “integrated aesthetic”, not just between the two names, but also clothes and shoes worn on courts, track or field that are also suitable for those times that are off them. It does not sound too differently from what Nike has achieved with, say, Sacai.

According to a Nike media release, the collaboration “invites sport style into everyday life” too, something that the sportwear giant is already doing, regularly and with considerable success. How else can we describe their work with Comme des Garçons and Undercover (excluding the for-running Gyakusou line)? As the Swoosh further expounds, “Nike x Jacquemus follows a belief that sport isn’t simply about performance, it is also an expansion of style and self.” It is not yet clear what that would look like, but Jacquemus is very much a trending brand, so expect a craze to follow.

Nike X Jacquemus will be available on 28 June at select Nike stores and online. Watch this space for more details. Photos: Nike

Wear A Tee, Take A Stand

Japanese e-tailer Zozotown has offered a special-edition ‘No War’ T-shirt “to support those who have been deprived of their peaceful life in Ukraine¨. Why are there no similar initiatives among our fashion businesses?

“The peace that everyone naturally wants is now lost,” read the promotion copy for the Zozotown special-edition ‘No War’ T-shirts. “The ordinary everyday life of people who, like us, should have been able to spend time with family and friends with a smile suddenly disappears one day.” As “humanitarian aid to Ukraine”, proceeds of the sale of the T-shirt will go to ADRA (Adventist Development and Relief Agency) Japan. In an official statement, ADRA International “calls for peace for the people of Ukraine and mobilizes relief for millions of people impacted by the war.”

While not exactly a creation in the vein of Supreme tees, these simple, 100% cotton, crew-neck, white tops have already hit the number one spot on Zozotown’s merchandise ranking just a day after its launch on 1 March. Available in two unisex styles for young and old, they sport motifs in yellow and blue, the colours of the Ukrainian flag. For kids, a garland in the form of the peace symbol and, for the adults, two flowers on the left side of the chest, with a short text below that reads, “NO WAR IN UKRAINE”. The item is described as ‘Ukrainian Humanitarian Charity T-shirt’, and is available by pre-ordering only (unfortunately not outside Japan). In its promotional material for the T-shirts, four hashtags of #nowar appear in three other languages too: Japanese, Ukrainian, and Russian. Zozotown is clear of their intent: “to support those who have been deprived of their peaceful life in Ukraine”.

Zozotown is clear of their intent: “to support those who have been deprived of their peaceful life in Ukraine”

A quick survey of some of the most popular local e-shops reveal no such initiative. At The Editor’s Market, the homepage asks visitors to “explore” their “Forever Hits”, described as the brand’s “most wanted silhouettes back and in better shape than ever”. Love, Bonito’s homepage skips any message altogether, going straight to their merchandise under a banner ‘Women’. Fayth is promoting ‘Back to Work’, or “sophisticated looks for the office”. Weekend Sundries is still in a festive mood, showing off ‘A Feast of Colours’, featuring “new limited edition prints for good cheer this holiday season”. We were discouraged and did not go looking further. Nowhere on each of these sites mentioned the occurrence of war. Or, offered a denouncement.

A marketing head said to us that for most fashion retailers, “staying neutral is probably the best”. Moreover, it takes too much effort to create new merchandise that is already past each brand’s production schedule. He added, “As a society, we are rather indifferent to such thing—attacks not happening near us. Few people would have heard of Ukraine!” At a Uniqlo store early this afternoon, two young women were looking at T-shirts featuring recognisable characters from Studio Ghibli. We asked them, “what attracts you to these?” One of them replied shyly, “they are cute, lor.” We asked again, “Would you wear a T-shirt that says ‘No War’?” Their puzzlement is unmistakable: “What war?” Zozotown, Japan’s largest fashion e-commerce site, is straightforward when they said, “We oppose the war.” So do we.

Product photos: Zozotown. Typography: Zozotown. Collage: Just So

It’s Yeezy: Look Like Kanye

If you can’t afford the threads Kanye West wears to look ominously wrapped up, Yeezy Gap Engineered by Balenciaga has similar sinister options for you

Gap will, for the first time in their 53-year existence embrace the look of a dark lord—whether of the Sith or Mordor, or Hidden Hills, you choose. Their offshoot brand Yeezy Gap headed by the all-dominant Kanye West is now in a collaborative arrangement with Balenciaga, specifically the equally powerful Demna Gvasalia. The sub-brand of that sub-brand, Yeezy Gap Engineered by Balenciaga (another long name to add to the club of long names or text in a logo), has released images of the so-far 8-piece capsule that comprises way more that what Mr West has produced since his appointment in 2020, when he signed an unimaginable 10-year deal with The Gap Inc, reported to be “worth as much as $970 million”, according to estimates later provided by UBS.

This collection, compared to Yeezy (the fashion label), is another planet. We have to go back to the past since Mr West has only created two items—a puffer and a hoodie—for Yeezy Gap. While Yeezy (fate not yet known) was mostly sensuous and body-loving, the Yeezy Gap tie-up is moody, oversized stuff that members of the Abnegation (or, perhaps, off-duty folks of Dauntless) of Divergent Chicago would wear. But the pieces click with Mr West’s preference for basics that are sufficiently tweaked for the pieces to look outré, but not so much that the kids of Calabasas or the fans in not-yet-dystopian Chicago would find them hard to accept. This time, the merchandise—apparently ready to retail three months earlier than planned—is a grand selection of one hoodie, four tees (one long-sleeved, three with a blurred dove image on the back), a pair of track pants, one torn denim trucker and jeans to match.

While the clothes may not arouse zeal, the pricing would spark shock. The cheapest item, one of the four T-shirts, is S$180 a pop (S$210 if the logo on the chest is larger)! For Gap? Yeezy? That makes Comme des Garçons’s madly popular made-in-Japan Play tees, at S$100 a piece (or S$110 for the men’s sizes), alluringly cheap. Is Yeezy Gap Engineered by Balenciaga expensive because, other than the luxury-brand association, they are MAGA-proudly “made in the USA”? Or is this a Gap-backed Balenciaga diffusion line to infuse the fashion and pop world with baggy bombast? A venture to better propagate the increasingly bleak, individual-erasing aesthetic of the Ye-Demna pairing, already seen in so much visually associated with Mr West’s Donda album release, activities, and publicity?

Mr Gvasalia told Vogue, “This is a very different challenge. I’ve always appreciated the utilitarianism and the accessibility of Gap. This project allowed me to join forces (with Ye) to create utilitarian fashion for all.” Reaching out to this many is ambitious. The thought is pretty scary too, when you consider seeing before you, the hordes dressed as if to attend Kanye West’s Sunday Service, to worship at the alter presided by a polymath-proteus-egoist. Even if you stop outside the moving doors of this church/cult (which one it is, it’s hard to say), it does not mean you would not witness the many adopters for whom the two one-names behind Yeezy Gap’s latest offerings could do no wrong. Are there really that many wishing for this creepy uniformity?

Oh, do also note: on the Yeezy Gap website, there’s no button that says ‘add to cart’, but a brief line that urges you to ‘JOIN WAITLIST’. Yes, in all caps, just like Kanye West’s rant-Tweets.

Rating: 1.5 out of 5.

Yeezy Gap Engineered by Balenciaga is available online at Yeezy Gap and Farfetch. Photos: Yeezy Gap Engineered by Balenciaga

This Is A Bodysuit

You may not think you are wearing a piece of athletic garment

It is sometines easy to forget that Nike’s Jordan Brand is really tethered to basketball. Or that it bears the name of former athlete Michael Jordan of the Chicago Bulls. It began as a label dedicated to producing shoes the star player would put on to play and to compete, but somewhere along the brand’s 36-year history, “style clothing” for both men and women were introduced. Aesthetically, the products often do not quite leave the boundaries of basketball courts, although some of the shoes might appear to be better suited to fancier stomping grounds.Yet, occasionally, they will issue an item that would not stick out in a fashion-strong wardrobe, such as this colour-blocked bodysuit.

The composition of graphic shapes is fetching enough, so too the colour combination of dove grey, baby blue, and white, but it is the long sleeves—themselves rather unusual for the cousin of the leotard—that stand out and make this bodysuit a fashion contender. The bishop sleeve, to be more specific, is set raglan style on the shoulder and meets the neckline where the band collar sits. Its volume contrasts with the close fit of the body. We like the front opening with the zip that stretches to the belly button, allowing a larger opening that would make the wearing and removing of the garment easier and quicker.

Those concerned with the impact fashion has on the environment would be happy to know that the fabric used in this bodysuit “is made from at least 75% recycled polyester fibres”, according to Nike. Presumably the elastane added to the fabric composition to make it comfortably stretchy is not part of the percentage. In any case, the appealing design may reign supreme. It is not hard to see how well this one-piece would go with the recent Nike X Sacai pleated skirt—the one with the buttoned side-tape (like those on retro-style track pants), which can be unfastened to reveal shorts underneath. And, yes, in a matching grey too.

Jordan Cosy Girl bodysuit, SGD119, is available at select Nike stores. Photos: Nike

Compatriots Collaborate

Following their success with Nike, Sacai and Undercover remain in bed without the footwear giant

After the very recent launch of the Nike X Sacai X Undercover LDWaffle, which, as with others before the present release, is unattainable, the two Japanese brands reveal that they are collaborating on their own. Yes, without Nike. The two are on their own, in their very hometown. This time, they have come together to create a tiny capsule of clothing, specifically hoodie/track top and matching pants, very much a product category Nike covers, and, under the Nikelab sub-label, does so very well. It is not clear why Sacai and Undercover have chosen athletic wear to express their combined aesthetic sense. Undercover has an existing line with Nike since 2010, dedicated to running: Gyakusou. We can only guess that Sacai and Undercover are catering to demand for luxury sports fashion.

But what’s truly unusual is that the items—in one style for the top and jogger, and three colours for each set—are not only exclusive to Japan (available, in fact, to the rest of the world via Undercover’s web store.), but are available to order only. According to Japanese media, they are “made-to-order”, but not bespoke. It is likely that the clothes are made when they have received the order. Both brands consider this retail exercise as “limited sale”. This is unusual as sportswear rarely, if ever, is sold in such a way. Local reports also stated that, “sales will end as soon as the maximum number of reservations is reached”. Thankfully, no raffle!

This is not the first time the two Japanese brands have collaborated. More recently, both worked on a “two-phase” collab that saw both brands spice up the Sacai MA-1 bomber jacket and a leather rider’s jacket. Now, the tracksuits, inspired, according to the brands, by the LDWaffle that was released two days ago, is issued as the two-piece item (sold separately) by the brands. It also sports a new logo that features Underground designer Jun Takahashi’s love for retro space crafts, such as flying saucers. Colour-blocking and a touchy of cartoon-y whimsy are perhaps just the stuff to lure those who can’t get their hands on those shoes. However hard they tried.

Photos: Sacai X Undercover

One Bulky Boot

Is this for human feet or the elephant’s?

By Shu Xie

Kanye West is partial to strange, bulky, indefinable shapes for his Yeezy line of footwear. To me, they often look like they are conceived to be worn by animals or, in the case of their weird Foam RNNR, some alien being. His latest, a pair of winter boots, is no exception. Padded, looking almost like a tree stump, with the stitches visible to create parallel curves, they appear to be more at home in elephantidae family than his group of ardent supporters, who considers Mr West a design god of sort. Called the YZY NSLTD BT (again, clearly a vowel-averse moniker. Yes, Yeezy Insulated Boot), it sports a mid-sole that looks like it was nicked from the Foam RNNR’s wavy, three-holes-to-the-side exo-skeleton support. Forgive the cliché: Kindred soles?

This BT is part of Yeezy Season 8, which was shown in Paris last March, if you still remember that. My memory is hazy, but I do recall now that the collection was not memorable. But, somehow, I am reminded of the perforamce of the designer’s daughter North West at the end of the show. Frankly, I don’t even know if Yeezy 8 was ever released (I checked with a New York contact, and he, too, has no idea). Still, here we are with a boot from that very season. The padded foot covering, likely in nylon, is itself not rewriting the aesthetic for those you pull on to trudge through snow. Margiela’s Puffer Snow Boots, for example, is Hulk-like, but is more discernible as footwear for human feet. But if Mr West’s current predilection for covering up and obscuring his body is any indication, he could also be keen on wearing boots that, from afar, might be mistaken for those of Yeti. Cool or crazy, I can’t say.

The YZY NSLTD BT “Khaki” is expected drop next month for USD250. Photo: Yeezy Mafia

Two Of A Kind: Vaccinated Too

Valentino hacked Cloney who had “cloned” Valentino. So who is Depression duplicating?

Valentino’s hoodie (left) and Depression’s T-shirt (right). Photos: Valentino and Depression/Instagram respectively

Yes, COVID-19 has made our world more confusing than it has ever been. In the fashion world, no one would be surprised if you see double: one design like another, or two names as one. Fendace! Designers are now hacking, cloning, and swapping. What is real, what is not? Who came first, who came after? To further boggle the mind, our very own Depression has joined the race to declare one’s vaccination status across a T-shirt, shortly after Valentino’s made theirs on a hoodie. Coincidence? Or is there something in the air, apart from virulent viruses, that makes people want to do the same things? Perhaps one of the side effects of vaccination is the afflicting of individuals to have the same idea, at the same time?

How about about identical fonts? Depression’s ‘VACCINATED’ shares an extremely similar type to Valentino’s, a serif style. Is the occurrence more than a case of mere chance? Sure, it is possible that the Depression designers, still depressed, was jelak of Helvetica and its ilk. Or, 腻烦 (ni fan—sick and tired of), to use a phrase that is more 武林大会 (wu lin da hui—general assembly of the martial arts world), as the Depression flagship considers itself to be. But the similarity does not end there. The word is spelled in full-caps too, and stretched from arm hole to arm hole as well. Okay, Depression fans would say that the T-shirt is slightly different since the 10-letter word is emblazoned in white and appears in the back. Yes, same difference or, as they say in Thailand, same same.

We truly live in a world when one person sells bubble tea, another has too; when one TV star hawks home-baked goods, another must too. As in much of the food world, which now dominates the (still) pandemic-stricken world, just because my ang ku kueh looks like yours does not mean I copied you!

Revolutionary!

The second item from the Gap YZY collection is launched. Excited about a hoodie?

By Lester Fang

Wow, Gap YZY has a second item to show! After what seems like an eternity! And after the collaborator Kanye West wore the first—a puffer jacket—to death! Okay, maybe just twice, but it was seen everywhere, so might as well have been really worn. I should add, in the middle of summer, which, in so many cities this year, was seeing record-breaking temperatures. Mr West must like his clothes to trap heat. Now, his follow-up to that puffer jacket is the less warm hoodie, but nonetheless warm (made of “beefy double-layer cotton”, according to GQ), although probably not warm enough for the approaching winter. How this product release schedule makes sense is beyond me. But, at least we get to see something. I was beginning to think the brand may be discontinued.

Why a hoodie, and a plain one? I have no idea. Just as I am clueless as to why a puffer jacket is required in forest fire season. By the front-side product shot, I can’t tell if it is better than those that the Gap is already selling. Its website does not allow me to go beyond the initial group photo of the top. A message tells me unapologetically that I “don’t have permission to access “http://www.gap.com/yeezy on this server”. I take that to mean that Gap has no desire to interest me in the line that they paid Mr West heavens-know-how-many-millions to design. I say that with some certainty because the same thing happened when I took interest in that first puffer jacket. Frankly, the hoodie is not my thing, but I was curious. And curiosity, as I found out, is not what Gap wants to reward.

Gap YZY was announced last June, and the first collection was supposed to drop in the “first half of 2021”, according to media reports. Surely someone at the Gap know we’re now approaching the last quarter of the year. The puffer jacket, aka the ‘RoundJacket’, in one colour (blue), was launched in June for a not-small amount of USD200. It reportedly was all gone in a few hours. Online shoppers were met with a “sold out” message, which, to me, is a lot better than “don’t have permission to access”. But according to Forbes, “the ’sold out’ message customers were seeing was a glitch due to high demand”. And now this hoodie, ‘The Perfect Hoodie’, which is cheaper, at USD90. But it is for pre-order in the US only, with the waiting time for delivery two months if one chooses the black. After a year, just two products? And one that you may not receive after buying until closer to Christmas?

So why the hoodie? Who knows? The real question is, do you need Kanye West to come up with that?

Product photos: Gap. Illustration: Just So