The Making Of Abby Choi

As more information emerges about the slain model/influencer, a web of intrigue is beginning to be apparent. Who was the mysterious, couture-wearing woman, really?

Abby Choi, wearing Georges Hobeika, for a L’Officiel shoot. Photo: xxabbyc/Instagram

With police investigating and Netizens digging deep concurrently, a rather different picture of the murdered and mutilated model has surfaced. Abby Choi Tin-fung (蔡天凤), whose violent death more than three weeks ago aroused the curiosity of the international fashion set, now appears to be a character shrouded in mystery and as layered as the tulle dresses she favoured. There are suggestions that she was somehow connected to the Hong Kong world of organised crime, in particular, money laundering, although how so, it is not immediately clear. This does not, however, say that her brutal and gruesome death is justifiable. But observers of this slaying are beginning to wonder who, in fact, is the real Abby Choi. Even the Hong Kong press are not able—or willing—to clearly delineate this “socialite” with considerable social media presence. It is the same with the people who allegedly know her. The very few who spoke gave conflicting accounts of her back story. More of those following the developments are, therefore, conceding that this case is increasingly “扑朔迷离 (pushuo mili)”, impossible to unravel.

Abby Choi was depicted as a social fixture, but that did not point to an actual job. When her murder was reported, she was mostly referred to as a celebrity. In mainland Chinese media, she is called a mingyuan (名媛) or a young lady of note, even the Chinese version of the debutante. As self-proclaimed to Vogue China last November, she’s a “高级定制收藏家” or collector of haute couture, although on her Instagram page, she did not don that many. The prevalent argument is that a mingyuan, especially one who buys high fashion, usually comes from an extremely wealthy family of stellar reputation. Not much is known about the Chois. Or, if they are indeed immensely rich. The central character in that family so far has been the matriarch Zhang Yanhua (张燕花), also known as 五姐 (wujie) or fifth sister in the mainland, where she reportedly spends part of her time, minding an unknown money-making business. Following the murder, she has spoken about her daughter, but little is revealed. Recently, another character related to that family has emerged. According to what has been circulating online, there was another person at the site where Ms Choi was dismembered: A masked man, whose identity is not confirmed; a lookout at the crime scene. It has been speculated that the person could be Ms Choi’s hitherto unseen brother, even step-brother. If that is true, there is more than meets the eye to this murder mystery. Strangely, the Hong Kong press has been rather silent this past week in their follow-up to the sensational homicide.

From left, Abby Choi, her mother Zhang Yanhua, and two step-sisters. Photo: Weibo

Abby Choi, as it’s currently known, was born in 1994, the child of Zhang Yanhua and another unidentified man from a previous marriage. A Hong Kong Netizen with the handle Poey Cheung shared online that Ms Choi was originally surnamed Wan (云 or Yun in Mandarin). No information is available about her father. Ms Zhang divorced her husband (some reports say because he gambles too much) and later re-married, in Hong Kong, to a local with the family name Choi. With this man, she gave birth to two daughters (and possibly a son?). Ms Cheung also shared that the murdered influencer grew up and lived with her grandparents in To Kwa Wan (土瓜湾), a neighbourhood on the eastern shore of the Kowloon Peninsula, not far from the old Kai Tak Airport. It is not an exceptional area, unlike, say, the swanky Kadoori Hill, where Ms Choi bought an apartment for her ex-husband and his family to live in. Ms Zhang has stated that her “precious daughter” went to an unnamed “international school”. But, according to Ms Cheung, Ms Choi attended the aided, co-ed Oblate Primarily School in To Kwa Wan. A Catholic institution founded in 1975, the school’s medium of instruction was Chinese. She later went to the private 60-year-old Kowloon Tong Secondary School, where teachers used Chinese in classes, too. It is not known if Ms Choi completed her secondary education or furthered her studies. Or, if early marriage, in fact, impeded her academic pursuits.

Initial reports claimed that Abby Choi met her first husband in the same secondary school. Her mother announced that her “daughter and son-in-law were [same-school] childhood sweethearts.” Poey Cheung said that the lovers were acquainted while both were schooling, but not in the same institution. Alex Kwong Kong-chi (邝港智) apparently attended Chan Shu Kui Memorial School. Formerly known by other names until 1974, the 50-year-old CSKMS was situated in Kowloon Tong before they moved to their present location in Sham Shui Po. As Ms Cheung described it, Kowloon Tong Secondary School, Abby Choi’s alma mater, was just opposite CSKMS, divided by a Kowloon-Canton Railway (KCR) track. Beneath this track, was a pedestrian underpass known among the students who used it as “桃花隧道 (taohua suidao)” or lovers’ tunnel. Those aware of this conduit knew that both schools were separated by a distance of a “two-minute walk”. Ms Choi reportedly knew her future first husband when she was 15. It is possible then that both met and fell in love here, beneath the passing of a KCR train. Yet, it is also said that both schools were not in such close proximity. How their romance blossomed to the point that it could lead to teenaged marriage is thus not clear, yet.

Although surrounded by books at a Chanel event last February, Abby Choi was not known to be academically inclined. It is not known if she completed her secondary education. Photo: Abby Choi/Facebook

It was also shared online by self-proclaimed former schoolmates that although Ms Choi was said to be “善良 (shanliang)” or kindhearted, as well as sweet and demure (as proclaimed online by those who had been in her recent clique), she was purportedly not nearly the good girl that she had projected herself to be, at least as seen on social media. The revealer claimed that Ms Choi was prone to “搬弄是非(bannong shifei)” or tell tales, sew discord, even creating mischief. She reportedly got herself into fights with schoolmates, too. With misdemeanors piled up, she eventually had to pulled out of school and register in another, which has not been identified. It was in secondary school that Ms Choi took her step-father’s surname. Concurrently, she began to morph into a wealthy daughter, and was sent to and picked up from school in a chauffeur-driver car. Her step-father initially opened a restaurant called Ying Heung Fan Dim (盈香饭店) in To Kwa Wan, but after undisclosed business dealings in China (reportedly in Hainan), became extremely wealthy. Despite rewarding her with material edge, Ms Choi’s parents apparently paid scant attention to her schooling. Even more inexplicable was how unaffected they were when Ms Choi announced that she wanted to marry Alex Kwong when both were merely 18 years of age.

The Chinese have a common saying: 门当户对 (mendang hudui) or a fitting marital match when both families are of similar social status. Popular understanding in Hong Kong suggests that the aided Kowloon Tong Secondary School that Abby Choi went to was, at that time, a better institution than Chan Shu Kui Memorial School that Alex Kwong attended. Additionally, the Kwongs, in comparison, were not even considered borderline affluent. Patriarch Kwong Kau (邝球) was a disgraced former policeman (an accusation of rape when he was with the force was never resolved). His elder son, Alex Kwong, was not known to be academically successful or gainfully employed (the other son, Anthony Kwong Kong-kit (邝港杰), later served as Ms Choi’s personal driver and, puzzlingly, event companion). Although the Choi family was not in the league of Hong Kong’s 名门望族 (mingmen wangzu) or prestigious families, they were, at least on the surface, economically better off than the Kwongs. Yet the coming together of two disparate families by marriage took place (exactly when is unknown although 2012 is thought to be the year). The unanswered question on so many lips: Why would any parent (the mother Zhang Yanhua, in particular) agree to a teenaged daughter marrying another teen who had no certain future? And not discouraging them from having children so soon after?

Screen shot of Abby Choi with her second husband Chris Tam in an undated video shared on Sina News

The adolescents’ marriage bore them two children, but the union did not last. The divorce came, as did the wedding, at an undisclosed date, but online speculation placed it at around 2015. If that is correct, Ms Choi remarried rather quickly—only a year later. The groom is a man thought to be of considerable wealth—the son of Tam Chuk-kwan (谭泽均), co-founder of the chain eatery TamJai Yunnan Mixian (rice noodles). Tam junior is known only as Chris Tam. He is not addressed by his Chinese name, even in the Chinese media. According to current knowledge and chatter, Chris Tam was acquainted with Abby Choi during their school days, just as Mr Kwong. Ms Zhang claimed, in fact, that they knew each other when her daughter was ten. When they tied the knot, it was reported that both went through traditional Chinese nuptial rites that included betrothal gifts of immense gold jewellery (one photo showed boxes of chunky gold bangles, another of her wearing them as a necklace). Their wedding dinner was a lavish affair, held in what looked like a luxury hotel ballroom. The event was hosted by renowned TVB variety show host 林盛斌 (Lin Shengbin), popularly known as Bob, who reportedly earns a six-figure sum (HKD) for each appearance, including weddings.

A video of the nuptials, inexplicably shot in a studio in the Philippines, emerged (after the murder, the company removed it from their social media account, but not before it was downloaded by Netizens and shared online). In the video, Chris Tam claimed that he met Ms Choi on some street, where his future wife was with a friend. This contradicted Ms Zhang’s version of the matter. Even more peculiar, the marriage was never registered. There was no certificate to prove that they officially tied the knot, just that shot-in-the-Philipines video and testimonies of whoever attended the ceremony that was reportedly witnessed by“nearly 100 tables” of guests. Was this a more modern arrangement that was a tad better than straight-to-cohabitation? As with her first husband, Ms Choi had two children with her second, and, again this time, a boy and a girl. By most accounts, life with her new man was at least good, if not blissful. Ms Choi had expressed on IG more than once her gratefulness towards an unnamed fellow, presumed to be Chris Tam. In one photo shared online, he was seen with her in Paris last January during Couture Week. A month later, back in Hong Kong, the Tam family reported to the police that Abby Choi was missing.

Screen shot of Abby Choi’s betrothal gifts from the Tam family, shared on Sina News

As the weeks passed, a more vivid picture of Chris Tam emerged. He seems like an extremely understanding—some say outstanding—spouse; he’s on more than friendly terms with Ms Choi’s ex-husband, welcomed the two kids from his wife’s previous marriage to play with his own two, had no objections to the hiring of Ms Choi’s former brother-in-law Anthony Kwong as her personal driver and chaperone to fashion events, and has been extremely/unusually chummy with his mother-in-law, wujie Zhang Yanhua, arousing the curiosity as to what was the true nature of their relationship. Additionally, Chris Tam’s parents and the Kwongs are reported to enjoy mutually amicable rapport. Even Ms Zhang was full of praise of how the two families had been affectionate towards her daughter. At the same time, it isn’t clear why a man known as the 太子爷 (taiziye) or crown prince of his family’s relatively large business would take as a first wife a woman from not a particularly distinguished family and who was a divorcée, with two children in tow. Despite the all-over love fest, dispute and displeasure later surfaced. After the Kwongs were arrested, a family member supposedly contacted the Tams and asked, “你为什么报警不提前告诉我 (why did you not inform me in advance before contacting the police?)”. Kwong Kau, too, allegedly said to Chris Tam before the murder, “如果谭家食言,下场就是一起死 (if the Tam family will not keep to their word, the consequence is death to us all)”.

In several close looks at Ms Choi’s social media pages to better learn about her fashionable past with French luxury houses, what stood out was not the lack of influencer-worthy clothes, but posts of a more personal nature (other than shots of birthday celebrations). There is, for example, not a single photo on Instagram (her username was, as recorded, changed twice) that shows Ms Choi with either of her husbands. Stranger still are nil images of her when she was pregnant, pre-natal or post-natal, or with her children (even just one) as babies or toddlers. There are no photos of her with her immediate family. Or, in-laws, past or present, except—remarkably—those of her with her brother-in-law Anthony Kwong, who shared seven shots (excluding group pictures) on his IG page, with the somewhat careful hashtags, #family and #BroAndSisLove. She joined IG in 2012, which would be the year she married Alex Kwong, yet there are no photos of her wedding or even a bridal gown (perhaps the event was a very simple affair). Ditto her second wedding, which is curious for someone who was by 2017, after she married Chris Tam, lauded as a fashion star. What we did find was the Facebook page Abby and Paomes Charitable Org, which was supposed to be started by the murder victim and a mysterious friend, who goes by the handle 豹太 (baotai) or Madam Bao and had, in the early days of the investigation into the Abby Choi homicide, offered HK$1 million for information relating to the case. Her relationship with Madam Bao is unclear, unlike that with Aaron Kwok’s also-influencer wife Moka Fang (方媛), frequently described as a 闺蜜 (guimi) or bestie.

Abby Choi during a couture fitting at Dior. Screen shot: xxabbyc/Instagram

It is not clear when Ms Choi began enjoying fashion to the extent that she did. Most of her posts on IG (and repeated on Facebook, which she joined only in 2017) featured identifiable, ultra-feminine styles from the usual brands that influencers tend to be drawn to: Louis Vuitton, Valentino and Gucci, with extreme love for Chanel and, especially, Dior. Interestingly, her first show, according to her posts, was Dolce & Gabbana in February 2017, just two months after she married Alex Tam. It was during this time, according to media reports, that she really played the part of the rich fashionista. Was she, perhaps, finally able to be a wealthy daughter-in-law? She was active and traveled through the pandemic years. It is not certain when she became a couture customer. In the beginning, she appeared to be wearing RTW, but in February 2020, she was videotaped at a Dior couture fitting, in a grey-blue silk chiffon gown. It is not known how big a Dior customer she really was (of if that was the first and only couture purchase). A source at a luxury house confirmed that such information is never disclosed. It is not certain either if all those fashion week trips were out-of-pocket expenses or if she enjoyed a fully-paid invitation by the brands—they are known to request the presence of potential or existing couture customers, all on the house. According to a Forbes report in 2020, a Dior couture full-length dress would cost “US$100,000 upwards”. Perhaps, most baffling among the unknowns about Ms Choi was the source of her seemingly immense wealth.

The popular proposition now is that Ms Choi “是被包装出来的伪豪门女”; she was packaged as a rich and powerful woman. This usually indicates that such a person is groomed to be a diversion from a hidden malefaction. Ms Choi is reported to be 1.55m tall and weighed about 40 kg. She was not considered typical of the influencers—in size and stature—that dominate social media, such as “天王嫂 (tianwangsai)” or heavenly king’s wife Moka Fang or the eighth suspect in this case Irene Pun (潘巧贤, Pan Qiaoxian). Some who knew Ms Choi, former schoolmates among them, pointed out that she had had cosmetic enhancement at an unknown time, and before that, she looked “很一般 (henyiban)” or ordinary. Yet, she was able to work towards the status from which to launch herself in the world of not just fashion, but haute couture. Furthermore, Ms Choi had never held a job that could be considered regular employment (while financially supporting her former in-laws). Maintaining the high profile, she did required a team, which she had acknowledged to exist. These individuals, from hair and makeup to videography, were unlikely to have volunteered their services. The pursuit of influencing is a cost-intensive enterprise. How was she able to finance it all? How did a To Kwa Wan lass of indeterminate means propel herself without apparent connections to the hallowed grounds of the couture salons of Paris? Was there something illegal/illicit involved? Were there more than the rapacious Kwongs behind her brutal downfall and grisly end?

In Chanel, in 2021. Occasion and location unknown. Photo: xxabbyc/Instagram

Interestingly, Vogue China had not put Ms Choi on their cover (nor Vogue Hong Kong) despite her ascent. In an IG post last November, Ms Choi shared that she had a “对话 (duihua)” or dialogue with the fashion bible. Vogue China revealed nothing much except how she appreciated couture. Last month, she did receive a magazine cover—for the digital edition of L’Officiel. Ms Choi shared it on IG, with the comment, “From Hong Kong to the cover of L’Officiel Monaco, my journey as a style icon continues.” Who calls herself a style icon? In the oddly banal editorial that accompanied the cover, the magazine described her as a ”fashion star” who “has taken the world by storm with her impeccable sense of style and her unbridled passion for fashion.” They marveled at her “keen eye for style and her ability to mix and match pieces in unexpected ways” although they showed not evidence of that. “I am a person who keeps absorbing inspiration and always tries new styles. Sometimes I also try to dress up more extravagant, by mixing and combining different looks,” she was quoted saying, and again that innate flair was not seen, even on her IG page. The question was, why L’Officiel Monaco? Who reads it? Why not L’Officiel China?

L’Officiel was first published in France in 1921. Now, it has more than two dozen international editions in the current line-up. Last year, the title was acquired by Hong Kong-based AMTD International, whose founder is Dr Calvin Choi Chi-kin (蔡志堅), dubbed by finews.asia as “Hong Kong’s Most Controversial Banker”. Dr Choi, with links to mainland Chinese banks, chairs AMTD Group whose AMTD Digital, according to Forbes, made a startling turn last August: “Less than a month after the 43-year-old listed his AMTD Digital on the New York Stock Exchange, his stake in the digital financial services firm has skyrocketed 14,000% for reasons his firm can’t explain.” That brief period made him “worth nearly US$37 billion, more than Li Ka-shing (李嘉诚).” Early this year, the “auditing pioneer” and whizz was banned by Hong Kong’s Securities and Futures Commission (SFC) “over conflicts of interest while he was a UBS banker in 2014 and 2015”, as finews.com informed. Dr Choi’s colourful history in auditing and banking is too long to be described here. While there is no immediately discernible link between the two unrelated Chois, it is interesting that the couture-loving influencer could somehow draw big names into her glittery orbit, whether directly or not. Was the L’Officiel cover of Ms Choi an independent editorial decision? And why did it happen only after AMTD International’s acquisition of the title?

Deeply curious journalists and individuals are playing online detectives and putting out different back stories and details to Ms Choy’s murder. Local names and those across the mainland—from Hong Kong’s “tianwangsao” to Macau’s jailed “Little Gambling King”—were dredged up to effect better brush strokes in creating the still incomplete picture. The speculations oftentimes point to something more nefarious than the familial dispute over a luxury apartment that was initially posited. Why would a whole family kill a girl whose first two kids are their children and grandchildren just over a flat? Was Ms Choi a victim from the start? The police have for weeks not shared with the public developments in their investigation. And things are increasingly not what them seem. A Chinese saying could be the best guide in following the truth behind the homicide of Abby Choi: “眼见不定为真,耳闻不定为是”. What the eyes see may not be real, what the ears hear may not be true.

This is a developing story. Updates will follow

Influencer Implicated

A China-born Hong Kong Instagram “goddess” was arrested in connection with the murder of fellow influencer Abby Choi. Who is Irene Pun?

Irene Pun, another arrestee in the murder of Abby Choi. Photo: punhuayin/Instagram

There are more plot twists than a homicide thriller, many following the Abby Choi Tin-fung (蔡天凤) murder/mutilation have said. Even if Miss Moorthy Investigates, she’d be stumped. In the latest development of the brutal slaying of Ms Choi, Hong Kong police have arrested an “influencer”, Irene Pun Hau-yin (潘巧贤 or Pan Qiaoxian ), in connection with the gruesome case. Ms Choi’s torso and hands are reportedly still not found, but more suspects have been apprehended. Earlier in the week, a yacht rental agent, Henry Lam (林舜 or Lin Shun) was arraigned and charged with aiding Ms Choi’s ex-husband Alex Kwong Kong-chi (邝港智) to abscond. Ms Pun (pronounced poon), identified as Mr Kwong’s “friend”, had later tried to flee Hong Kong, but was napped in her tracks across the border in Shenzhen (深圳) on 7 March and handed over to Hong Kong police at the Shenzhen Bay checkpoint. The 29-year-old was charged yesterday and released after HK$50,000 (or about S$8,620) bail was posted. When she was in court to hear her indictment, she was, it was enthusiastically reported, shod in Chanel.

That another influencer was in the news has brought the Hong Kong KOL community to a tizzy. Even the entertainment world was abuzz when Ms Pun—her followers consider her to be an “IG天后 (goddess)”—was linked to some of the SAR’s noted stars, including Louis Koo Tin-lok (古天乐, Gu Tianle), Owen Cheung Chun-long (张振朗, Zhang Zhenlang) and singer Kelvin Kwan Chor-yiu (关楚耀, Guan Chuyao), when she posted wefies of the stars and herself on Instagram. Mr Kwan, appearing on her IG page with considerable regularity, is believed to be an old friend. Raised in Canada, he is the son of record producer William Kwan Wai-leun (关维麟, Guan Weilin), who is a close friend of Alan Tam Wing-lun (谭咏麟, Tan Yonglin), also the younger Kwan’s godfather. In 2009, he was arrested in Tokyo for the possession of marijuana together with his then girlfriend, the Korean/Filipino singer Jill Vidal (衛詩, Weisi). Ironically, both had appeared in Hong Kong’s Say No to Drugs campaign of that year. His career did not recover. Last year, the disgraced singer was reported to be reduced to performing in a food court in the resort island of Hainan. After Ms Pun’s arrest, her younger sister Zoe, also considered an influencer, posted a cryptic handwritten message in Chinese that seemed to suggest that her sibling is innocent or that it might be the company she kept that has led to her downfall. None of her famous friends have stood up for her.

Although it is not known how they met, Irene Pun and Henry Lam do not appear to be mere acquaintances. On her IG page, she shared photos of both of them attending various social events, one of them was her birthday party. It is speculated that she knows Mr Lam well and trusted the forty-one-year-old, at least sufficiently to ask him to arrange for her friend, the murder suspect, to flee to Macau. According to Hong Kong’s Mingbao News (明报新闻), on 24 February, after Ms Pun came to know that Mr Kwang had murdered his former wife, she introduced him to Mr Lam, who, as Mingpao stated, is an employee of Air Yacht (优游海洋), a company in Shueng Wan (上环) that charters luxury yachts. Curiously, in a post on Air Yacht’s IG page, which showed a TVB interview from 2020, Mr Lam was introduced as a “共享游艇船主 (literally, ‘shared yacht owner’)”. Ms Pun had posted images on IG of herself aboard boats, enjoying the sea or sunbathing (one, “boating w my gals” in Posatino, Italy) although it is not known if her marine escapades had anything to do with Air Yacht or if she had even met Mr Lam through the company.

Irene Pun outside BV in Ginza, Tokyo last October. Photo: punhuayin/Instagram

After the meeting between Alex Kwong and Henry Lam, a sum of HK$300,000 (according to The Straits Times, HK$100,000) was paid to the latter. It is not known if this was Mr Kwong’s own money. Mr Lam had, by then, worked out the get-away to Macau. The plan was for the escapee to be brought to open seas by speedboat (some reports say yacht) and then transfer him to another vessel before sailing the fellow to the gambling hub of southern China. Ms Pun herself would then find her way across to the mainland, whether to join Mr Kwong, it is not yet known. As Macau is in the picture, there is now speculation that the involvement of Mr Lam is somehow linked to convicted Macau “小赌王, little gambling king” Alvin Chau (周焯华, Zhou Zhuohua), protégé of the famed gangster (尹国驹, Yin Guoju), who Time magazine called “the last godfather of Macau”. In January, Mr Chau was sentenced to 18 years in jail for over 100 charges, according to the BBC (Chinese media reported more than 280). The founder of Suncity Group (太阳集团), he ran what was described as Macau’s largest operator of junkets—trips for mainland Chinese high rollers to the MSAR’s casinos. Online rumours are rife that although Mr Chau is in jail, his organisation behind many criminal activities has not entirely ceased operations. And, somehow, through it, Mr Kwong’s escape would be possible.

Alvin Chau has links to Hong Kong too, especially in entertainment. In the Fragrant Harbour, he had set up Sun Entertainment Culture (太阳娱乐文化), a record label, film company, and management agency, which was once run by Paco Wong Pak-ko (黃柏高 or Huang Bogau), one of the most renowned artiste managers of Hong Kong, a name behind such major Cantopop successes as the late Danny Chan Pak-keung (陈百强) and Sammi Cheng Sau-man (郑秀文). Henry Lam had reportedly called Mr Wong his “入行恩师 (ruhang enshi or mentor)”. He was, therefore, in the entertainment business and had, apparently, been assistant to the singer Ronald Cheng Chung-kei (郑中基), also managed—unsurprisingly—by Paco Wong. According to the news site Singtao (星岛网), he too was once Kelvin Kwan’s assistant at Universal Music (环球唱片). These connections in the Hong Kong entertainment circle led to the speculation that Mr Lam possibly became acquainted with Alvin Chau through Paco Wong, and that he had kept in contact with the gambling king, and was why he wanted to arrange for Alex Kwong to seek refuge in Macau.

As with Henry Lam, how Irene Pun came to know Alex Kwong is not known. There is suggestion that both of them were dating before the murder, but that is yet to be verified. Some reports refer to her as Mr Kwong’s “女朋友 (nupengyou or girlfriend)”. Hong Kong police offered no insight to the nature of their relationship. She has posted on IG images of her and Mr Lam in Macau, often in the gambling hub’s expensive playgrounds. These photographs suggest that both of them are not unfamiliar with Macau. Her fondness for the MSAR (even hashtagging the city when her IG photos are not obvious) may explain her involvement in sending Mr Kwong there. According to the Hong Kong media, she had “claimed [that] she is unemployed”, but Netizens consider keeping oneself visible through social media “a job” and that Mr Kwong was not likely to date a woman of unimpressive means. This would be the second allegedly wealthy IG star that is linked to Mr Kwong. Like Abby Choi, Ms Pun showed herself to be living it up, attending events with celebrities, wearing expensive luxury labels, often shot in different parts of the world. Curiously, both women’s IG posts do not offer images of either of them with Mr Kwong.

Henry Lam and Irene Pun celebrating the latter’s birthday in 2019. Photo: punhauyin/Instagram

Irene Pun was born on 19 September 1993, supposedly in China—exactly where, it is not known. Virtually no information is available about her family or her childhood. Some Hong Kong media reports describe her as a “new immigrant”. But according to her Facebook page, she went to St Margaret’s Co-educational English Secondary Primary School in Kowloon, one of the few institutions that uses English as medium of instruction. After that, she went to Maryknoll Convent, a girl’s school, also in Kowloon, with both primary and secondary education. It is possible that Ms Pun completed her primary school at St Margaret and secondary at Maryknoll, which would suggest that she had arrived in Hong Kong before she was six. Unlike Abby Choi, Ms Pun furthered her studies. First, at California State Polytechnic University, Pomona, a public university in California, but it is not know what she read or if she graduated. Then, she was in the Fashion Institute of Design & Merchandising, the same school that winner of the inaugural Singapore Stories competition, Carol Chen (陈慧敏) went to. It is not ascertained if she received her degree. There is no reference on social media of her graduation show or such, except for a post on April 2015, when she shared a photo of a mood board and three pieces of (presumably) her fashion illustrations, with the comment “做project做死 (doing project till death)”. Whether she took a job in fashion after finishing school is not known either.

Apart from her love of dressing up, Ms Pun enjoys cooking and dining in fancy restaurants. She has a separate IG page to (mostly) show off her culinary skill and the places she dined in. Despite being an active social media user, with two accounts on IG alone, she shared almost nothing about her family: less than a handful of her mother (her sister is a tad better: one indistinct photo of her day, a pair of her parents, and some of her mother), with one, posted in 2013, that was an old snapshot of her mom, an undeniably attractive younger self. (As with Abby Choi, she offered no shots with her father.) But online Hong Kong sleuths linked a key figure of the city’s triad and his wife to the influencer, suggesting that the city’s notorious gangster of the ’90s Pan Luanbin (潘銮彬), twice jailed, and spouse Fang Lixia (方丽雯) are Ms Pun’s parents. This has not been verified by the authorities, but the premise of this connection is based on her surname and, the year of her birth, which reportedly coincided with the year that Ms Fang gave birth to her first child (a daughter, no less): 1993. Moreover, she is one of two daughters. Pan Luanbin has two girls, too. Could this be mere happenstance? If this is true, then Ms Pun was born in Hong Kong. But, more pertinent to this girl’s backstory is the source of her income. As with Abby Choi’s real worth, no one can say for sure.

A week before Abby Choi’s murder, Irene Pun was in Seoul with her younger sister Zoe, having a good time, as reflected in the IG posts of both women. It is not reported when she returned to Hong Kong or when she was in touch with Alex Kwong following that. After she was handed to the Hong Kong police on 8 March, Ms Pun was brought back to the apartment she shares with her sister in West Kowloon for the gathering of evidence. Like Abby Choi, she lived in a swanky residential development: The Cullinan (天玺). Hong Kong media describes it as a “luxury private estate”. Only those with deep pockets would be able to afford the sea-view flats that rise above Kowloon Station, a stop on the Airport Express. Real estate websites showed that units here have been selling between HK$20.6 million and HK$57 million. Early reports claimed that Ms Pun’s father runs a bar. That alone, many expressed, would not be able to sustain his daughter’s lavish expenditure, unless, as it has been pointed out, “the father is money-laundering”. As with Abby Choi, those who know Ms Pun has claimed that the latter “只是太善良 (is just too kind)”. But kindness alone cannot explain her criminal actions, however impulsive, or how a woman, not yet 30, could amass the wealth that had fueled her life of extravagance. Even as more suspects were hauled to court, it seems that the can of worms is only being pried open and just the surface is given a peek.

Update (16 March 2023, 10:30): According to Hong Kong media, there is now an eighth suspect. After the police interviewed residents of the flat in Lung Mei Tsuen, where the mutilation or Abby Choi took place, another man is believed to have been on the look out while the hacking of the model’s body took place. Police have not identified the suspect, but Netizens are speculating that it could be Abby Choi’s step brother (born to Ms Choi’s mother the “Fifth Sister” and her second husband). The plot thickens, again.

Moneyed Model Murdered

Who was the slain, haute couture-wearing Hongkonger Abby Choi?

Abby Choi, wearing Elie Saab, in Paris early this month. Photo: xxabbyc/Instagram

Warning: This post contains description that some readers may find disturbing

She is on the news in Hong Kong daily since last Wednesday when her dismembered body was found in Lung Mei Tsuen (龙尾村), Tai Po (大埔), in the New Territories (新界), north of the SAR. “Reality is more gruesome than fiction” was a repeated comment on Weibo when the news broke. Abby Choi Tin-fung (蔡天凤), a model and an influencer who has been constantly referred to as a socialite, was found mutilated in a mysterious village flat. The grisly murder has been very much covered by the local media, including the discovering by police of cooked body parts, as well as a mincer and an electric saw at the crime scene. According to the South China Morning Post, “body parts were discovered in two soup pots police retrieved” and “two female legs were found in a fridge at the house” in a search that stretch to the Chinese Permanent Cemetery in Tseung Kwan O (将军澳), some 27 kilometres away from the Tai Po. In what has been described as 一家落网 (yijialuowang or one family netted), police have arrested four related individuals in connection with the case: first husband Alex Kwong Kong-chi (邝港智), his elder brother, and their father for murder, as well as their mother for perverting the course of justice. In addition, a “lover” of the father was also arrested. Reportedly, Mr Kwong was apprehended by police while waiting for a speedboat to abscond to the mainland at Tung Chung Pier (东涌码头) on Lantai Island. He was found with cash of HK$500,00 (or about S$85,857) and luxury watches, including a Patek Philippe, all estimated to worth a total of HK$4 million (or about S$686,858).

The backstory to the murder that emerged is, given the consistent glamour that Abby Choi projected, inconsistent with a fashion personality who has been a couture week fixture. In Paris, just this past January, she was seen lavishly dressed at Dior and Chanel, two labels she seemingly adored, as well at the shows of Giambattista Valli, Zuhair Murad, Elie Saab, and the Greek designer Celia Kritharioti. She also attended the Dior and Chanel dinners after the respective presentations. At 28, she was considered one of the youngest customers of French high fashion. Ms Choi loved ultra-feminine styles, and her adoration of all those maisons was not surprising. She was also seen on the front row at the Louis Vuitton men’s presentation, shortly before the start of couture spring/summer 2023 season. And just last Wednesday, Ms Choi shared on Instagram an image of her on the (digital) cover of L’Officiel Monaco. The e-mag described her with considerable enthusiasm as “a fashion icon and media personality who has taken the world by storm with her impeccable sense of style and her unbridled passion for fashion” and “a true trendsetter, with fans from all over the world following her every move”. And on that same day, she was reported missing after she was not contactable the day before. Two days later, police made the gruesome, partly-cooked find.

In Chanel at the Grand Palais Éphémère for the Chanel couture spring 2023 show in January

The flat in a quaint, nondescript four-storey block, where the body parts were found, is believed to have been rented by Ms Choi’s former father-in-law Kwong Kau (邝球) just a few weeks ago. The latest reports state that Kwong Kau’s mistress, a mainlander who works as a masseuse in Sham Shui Po (深水埗), Kowloon (九龙) and is known only by her surname Ng (伍 or wu) to media and Yung Yung (容容) to her customers, was the person who facilitated the rental of the flat. Police believes she also harboured Alex Kwong in another flat in Tsim Sha Tsui (尖沙咀). The rented residence where the dismemberment was carried out sits in a beach-side village—half an hour drive’s from the city centre—that tourists do not generally associate with the gleaming metropolis: verdant surroundings of the New Territories and the Pat Sin Leng (八仙岭 or ridge of the Eight Immortals) mountain range for a backdrop. Those who choose to live here generally prefer to get away from the manic heart of the city or to adopt a seriously quiet life. The village, by many accounts, “look(s) like forever holiday”, and it is in this tranquility that a brutal crime could easily be carried out. Tai Po is, ironically, home to the world’s tallest bronze Goddess of Mercy, and just three kilometres to Lung Mei Tsuen is a river that leads to a plunge pool, known locally as 新娘潭 (xinniangtan) or the Bride’s Pool.

According to the HK news site Mingpao (明报), Ms Choi’s petit body was discovered by the police in parts, separately. Two stainless steel pots found in the unfurnished flat contained a skull in one and bits of ribs, hair, and “small amount of human tissue” amid green and red carrot chunks in the other, as well as soup dregs. According to one Reuters report published after the body parts were found, a refrigerator apparently was where her legs were stored. At the time of this post, Ms Choi’s body was not completely found. Her torso and her hands are reportedly still missing. The police have not explained why searches (two, apparently) were required in the Tseung Kwan O cemetery or if clues pointed them there. It was also revealed that a 6.5 cm by 5.5 cm hole was found on the skull, behind the deceased’s right ear. Followers of Ms Choi on social media cannot reconcile the description of the dismembered body with images of the fashionista/influencer frequently seen on social media or society pages of magazines. “Who hacks a beautiful woman like that?” Or any body? Were the slayers so consumed by rage in whatever Ms Choi did or said to want to murder and mutilate?

The Lung Mei Tsuen flat where the gruesome mutilation took place. Photo: EPA/Shutterstock

Hong Kong news reports posit that the murder was set in irreversible motion by squabbles between Ms Choi and her former in-laws that related to a luxury property in Kadoori Hill (加多利山), a historic-enclave-turned-residential-neighbourhood-of-the-wealthy, south of Kowloon Tong (九龙塘). The hill is named after the prosperous Mizrahi-Jewish Iraqi family that is widely linked to Hong Kong’s oldest hotel The Peninsula in Kowloon. Kadoori Hill scores favourably among the rich—Andy Lau (刘德华) is an esteemed resident—for the many good schools in the area (known as the “Prestigious School District), as well as grand mansions and swanky low-rise flats, earning the area the reputation of the “address of the elite”. It is reported that back in 2019, Ms Choi purchased the disputed Kadoori Hill flat for HK$72.8 million (about S$12.5 million). Full payment was completed three months later, purportedly leaving behind no mortgage records. Her former father-in-law was apparently the name in the sales contract, witnessed by lawyers. It is not certain if this was a gift to the old man, but the media speculated that Ms Choi was trying to save on stamp duty that amounted to HK$7 million (about S$1.2 million). Hong Kong real estate portals estimated that the unit could fetch HK$67 million at current prices.

Her long-time unemployed ex-husband and his family lived in the luxury flat located on up-hill Kadoori Avenue. Most accounts claimed that Ms Choi continued to support Mr Kwong and his family financially even when the marriage was over. Even her brother-in-law, Alex Kwong’s older sibling Anthony Kwong Kong-kit (邝港杰) was employed as her personal driver. It is not known when she and the younger Kwong brother were divorced (common guesses place the year in either 2015 or 2016). She apparently met him in school when she was 15 and married him three years later, in 2012, and bore him two children. It is not known why she chose to wed at such a young age, if her parents agreed to it, or even if she was still in school at that time. Little is also known about her married life or why she chose someone “not her economic equal”, as Netizens had said. The Chinese edition of the BBC shared that Alex Kwong has a criminal record, having been charged in the past for seven counts of theft. China’s Sohu News (搜狐) claims it was fraud that involved deceiving four men into investing HK$5 million (about S$859,022) in a non-existent gold business. He disappeared after receiving the money. Financial crunch and trouble plagued the Kwong family. Both brothers were, at various times, hauled to court for credit card debts that included a purported HK$1.576 million (or about S$270,730) that Alex Kwong owed to American Express. Although their mother Jenny Li Ruixiang (李瑞香) was a retiree, she mysteriously filed for bankruptcy in 2016, presumably due to overwhelming debt. Despite this chronic familial financial debility, Abby Choi continued to support the Kwongs, who probably saw in her their chance to rewrite their fate.

In Dior couture with pal Moka Fang (right) at Ms Choi’s 27th birthday party last year. Photo: Photo: xxabbyc/Instagram

Sometime at the end of last year, Ms Choi made an unexpected decision: she wanted to sell the multi-million Kadoori Hill flat. Apparently her lawyers had told her that she could keep the proceeds of the sale if proof that she had paid for the unit could be produced. The possibility of the Kwongs no longer being able to use an “address of the elite” enraged the family. Ms Choi and her ex-husband reportedly were at loggerheads as a result. According to Hong Kong media, the elder Kwong, also known as 球哥 (kao gor in Cantonese), was infuriated too, and so incensed that one day he threatened his former daughter-in-law: “[如果] 你卖楼,不安置我哋,我会杀你 ([if] you sell the flat and do not find a replacement and settle us down, I will kill you)”. It was not expected that he would carry out his threat. Kwong Kau, who was a former police officer, but resigned after “being involved in a rape case” (he was allegedly the perpetrator, but was not known to have been prosecuted), was noted for his foul temper. Police believed that he plotted the murder based on his knowledge of criminal investigations in the Hong Kong police force, although he had left 18 years ago. The plan was to get Ms Choi to pick her daughter, born to her ex-husband, up from school, but that trip would be intercepted and she would end up in a seven-seater car in which she would be bludgeoned before arriving at the Lung Mei Village flat to be butchered. That part went according to plan. The Chinese have a perfect expression: 谋财害命. To plot and kill for the victim’s property/wealth.

Abby Choi was born in 1994 in Hong Kong to a family believed to be wealthy. The extent of their riches is not established, nor the source. Similarly, there is no mention in the media about her childhood, where she grew up, her teenage years, or her academic pursuits (no information about her school either). But it is said that her parents, business people with commercial interest in China, specifically Hainan Island (海南岛), brought up Ms Choi and two other sisters (both are younger, with the youngest only 17 this year) in a “富裕环境 (fuyuhuanjing) or well-to-do environment”. Her mother, Zhang Yanhua (张燕花), known as 五姐 (wujie) or fifth sister in the mainland, where she’s seemingly based, is from 文昌 (wenchang), a city in the northeast of Hainan Island that is famed for being the ancestral home of the Chinese political figures, the Soong sisters (宋氏三姐妹). Little is known about the mother of the deceased except that she maintains a Douyin (抖音) account and have been, according to mainland Netizens, ‘liking’ commentators’ consolatory messages. She has offered to take care of her grand children in the wake of her daughter’s death. Curiously, there has been no mention of Ms Choi’s father; his identity has not been disclosed.

With Pharrell Williams at a 2018 Chanel party in Hong Kong. Photo: xxabbyc/Instagram

In 2016, Abby Choi, reportedly worth HK$100 million (or about S$17.2 million), married her second husband Chris Tam (Chinese media, including those here, in Hong Kong and Taiwan, refer to him only as Chris), whose father 谭泽均 (Tan Zejun) is behind the popular TamJai Yunnan Mixian (谭仔米线) restaurant chain. Little is known of Mr Tam, but as the heir apparent of his father’s company (until it’s sold in 2017 to Japan’s largest operator of noodles shops Toridoll Holdings), is called “谭仔米线太子爷 (crown prince of TamJai Mixian)”. Although the couple’s nuptial celebration was described by local media as a lavish event, their marriage was, in fact, not registered. They are parents to two children, a boy and a girl. Friends consider Mr Tam a good husband, who is not concerned with his wife’s—in hindsight—complicated past, and loves the two kids born to her and Alex Kwong as if his own. As she found stability in wedded bliss, Ms Choi slowly began her social media career as a fashion influencer. For a social media star, however, she was relatively late in joining Instagram and Facebook. Her first IG post on 12 July 2012 was of a green snake-skin Lady Dior bag, while on FB, it was even later—on 1 January 2017 of herself sunbathing; both posts had no comments. It is not known when she started attending the European fashion weeks, but an IG post in February 2016 showing her at the Dolce & Gabbana show in Milan, which could possibly be her first.

Her social media posts soon showed more expensive fashion (especially in tulle) and, unsurprisingly, celebrities (it isn’t clear if Ms Choi knew them before). In January 2018, there was the pose with Pharrell Williams, who, like Ms Choi, was admirer and guest at a Chanel show (presumably couture, given the date) and the expected after-party. Mr Williams, as well as Ms Choi, probably didn’t know then what laid ahead for the singer. Even Bryan Boy was quick to Tweet that she was “an acquaintance”. One name that was often mentioned this past week is Moka Fang (方媛), Aaron Kwok’s (郭富城) model/influencer wife of six years and mother of his two daughters. Ms Choi, who has been called “温柔 (wenrou)” or gentle by those who know her, has described Ms Fang and her as “情同姐妹 (qingtong jiemei or deeply close sisters)”. Both women do look rather alike, with their straight, long hair; bright almond-shaped eyes; delicate lips; and pointed chins. The two friends were known to attend fashion events in Hong Kong together although, interestingly, there are practically no photos of the duo in Ms Fang’s IG page. In a recent IG post of a black-and-white photo of a white rose, Ms Fang wrote in Chinese: “Feeling extremely sad. For now, still can’t accept this as fact. The sadness in my heart is unspeakable; there are only a thousand whys. The great sorrow still can’t be subdued.” Reality is more gruesome than fiction.

Back For Sure

Phoebe Philo has announced that her eponymous label will make its appearance in the eighth month of 2023

We now know that Phoebe Philo’s return is slated for September this year. Ms Philo announced just 12 hours ago on her Instagram page that the brand’s “inaugural collection will be revealed and available on our website… in September 2023.” This is indeed confirmation of a much awaited return. It is not, however, certain if this means that the label will be participating in the spring/summer 2024 show calendar or if the clothes—“available”—would be sold online through the Phoebe Philo website, which would indicate an autumn/winter 2023 first season. The IG message also tells us that “opening for registration” is in July. Is this for store buyers or consumers, we are unable to say for certain. There is little else by way of image to give us an idea of what the clothes would look like (would there be a men’s line?). At the end of the photo message on IG is the designer’s name, which could be in the label’s logotype. If so, Ms Philo could be joining the serif brigade, currently led by Burberry whose own logotype was recently redesigned under the watch of the brand’s new designer Daniel Lee.

It has been nearly four years since Phoebe Philo left Céline*, where she held the creative reigns for close to a decade. It is unlikely that her fans have stopped pining for her designs (#oldcéline is still active) despite good alternatives. In 2021, while the unpredictable pandemic raged on, it was announced that the world’s most powerful luxury conglomerate LVMH will back (“a minority stake”, reportedly) Ms Philo’s come back. A collective cry of delight was heard everywhere. According to Business of Fashion then, the namesake line would include clothing and accessories of “exceptional quality”. It is hard to imagine Phoebe Philo the label to be anything less. It was also thought that the line would launch last year, but 2022 came and left, and no news was heard of the launch, sparking speculation that her studio (she reportedly recruited two key members of the staff from Balenciaga) was not ready. Ms Philo, who has kept a very low profile (and whose new IG account contains only that one post), likely wanted to take her time to create something extraordinary. Many are expecting that. And until September may be just too long a time to wait.

*For this post, we’re keeping to the Phoebe Philo-era spelling of Céline

Balenciaga Ads: “Wrong Artistic Choice”

Demna Gvasalia finally reacts and apologises

In the past, European luxury houses could not get their advertising right for Asia. Now they can’t do it well for their own audience. For Balenciaga, the misstep struck twice. And the reactions to them have been by no means mild. Fans of Kim Kardashian were quick to point out how she, a Balenciaga fan and model (or the better-sounding “brand ambassador”), had been slow to say something. She eventually did, claiming she had been “re-evaluating” her relationship with the house. Five days after one of the problematic ads ‘Balenciaga Gift Shop’ was launched (16 November) and the disapproval (sometimes rabid) that followed, Balenciaga posted on Instagram, “We sincerely apologize for any offense our holiday campaign may have caused…” In the mean time, country singer Jason Aldean’s wife Brittany Aldean was one of the first celebrities to show her unmistakable disapproval: she shared a post on IG showing her taking out the garbage in clear plastic bags. In them were Balenciaga merchandise. The comment read, “It’s trash day @balenciaga.” No one could be certain if she really discarded those items or if it was just a social-media stunt. The post was quickly deleted. Two days ago, Mrs Aldean shared another photo of herself in a leather jacket with the message: “A little fringe and Dolce never hurt nobody”.

And now Demna Gvasalia, like other designers before him, has apologised. On IG, he wrote under the header “Personal Message”: “I want to personally apologize for the wrong artistic choice of concept for the gifting campaign with the kids and I take my responsibility. It was inappropriate to have kids promote objects that had nothing to do with them.” This came more than two weeks after the backlash unfurled. Still, it is a welcome move as no one in the industry that we spoke to believed that Balenciaga was not aware of “unapproved items” used, as stated in an earlier apology, or that no one in the company knew what was disseminated. And that they should be so aggrieved by the sum fallout that they initiated a USD25-million lawsuit against the companies that produced the advertisements for another campaign (Spring 2023 collection) containing those “unsettling documents”.

After Mr Gvasalia’s post, Balenciaga CEO Cédric Charbit apologised too, calling what happened in the past weeks “our mistakes” and sharing a list of corporate actions—“with the objective to learn from our mistakes”—that the company has instituted, including reorganising “our image department to ensure full alignment with our corporate guidelines”. Mr Charbit also revealed that Balenciaga “has decided not to pursue litigation”. No reason was given to the rescinding. Provocation is, of course, part of Balenciaga’s present-day appeal. But things could go unnecessarily far. Now, there is even the hashtag #CANCELBALENCIAGA (on TikTok, more than 120 million views have been clocked). Mr Gvasalia also said in his personal message, “As much as I would sometimes like to provoke a thought through my work, I would NEVER have an intention to do that with such an awful subject as child abuse that I condemn.” Another day in the world of fashion. And the route to redemption.

Photo: Zhao Xiangji

No Kidding: S&M Teddy

Has Balenciaga crossed the line with their holiday ads that feature children holding bears in “bondage gear”?

It is not clear why Balenciaga, the brand that dropped Kanye West, chose to be controversial in their holiday advertising campaign. In one series, called Balenciaga Gift Shop, children were photographed holding bags in the shape of bears. Usually, the choice of handheld would be deemed cute, but these were not Care Bears, nor those akin to Ralph Lauren’s Polo Bear, also dubbed Preppy Bear. Balenciaga’s were kitted in what many has described as “S&M bondage gear”. There are even those going as far as calling the end result “depraved” and “virtual child porn”. Any advertising that involve the underaged is always a tricky affair, so it is not clear why the children were placed amid merchandise for adults and those only adults could afford to buy. Balenciaga has, of course, pushed the boundary of taste during much of Demna Gvasalia’s tenure, but this time, could they have thrusted themselves just that much too far?

Following the public outcry, Balenciaga withdrew all the unseemly ads, saying in a statement on Instagram: “We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.” In one photo, a child stood before a quartet of wine glasses, among other things associated with grownups. Kids and the things arranged orderly in front of them are reportedly a take on photographer Gabriele Galimberti’s Toy Stories, in which children from all over the world are photographed with their play things. In an earlier press release, Balenciaga described the images as “exploration of what people collect and receive as gifts”. Yet, in the apology post, it stressed: “We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photo shoot.” They must have seen the images before issuing the PR kit. It is hard to imagine that no one in Balenciaga sent out those item for the shoot, or knew what was loaned.

Indeed, how did the “unapproved items” appear in an ad that Balenciaga commissioned? Mr Galimberti was quick to respond on IG: “I am not in a position to comment [on] Balenciaga’s choices, but I must stress that I was not entitled in whatsoever manner to neither chose the products, nor the models, nor the combination of the same. As a photographer, I was only and solely requested to lit (sic) the given scene, and take the shots according to my signature style.” One fashion photographer here told us that Mr Galimberti is not wrong. “We don’t decide what to shoot. Clients do, even the props. Sometimes, the clients work through a stylist, who will then bring the clothes and accessories to the shoot. We won’t know what’s approved, what’s not. Or, even, who the models might be.”

Soon after the S&M bear rebuke, those on the lookout for missteps of luxury brands spotted one more oversight, in another Balenciaga ad—this time for the house’s Hourglass bag, bearing the Adidas Three Stripes. In the image (above), put together during the shoot for the collab’s campaign, the S$4,790 bag was placed atop strewn documents. Perhaps to come across as officious (the campaign, in fact, was shot in an office). One of the sheets is purportedly a page off the document from a Supreme Court decision that prohibits the distribution of pornography involving children. What was the set stylist thinking of? Whatever it was, Netizens could not help but wonder if Balenciaga thought that two controversies are better than one.

“We apologise for displaying unsettling documents in our campaign,” Balenciaga posted on Instagram. “We take this matter very seriously and are taking legal action against parties responsible for creating the set and including unapproved (again?) items for our spring 23 campaign photoshoot.” The legal action, as it turned out, was to file a lawsuit against production company North Six, Inc. and its agent, Nicholas Des Jardins, who was reported to have designed the set for the shoots. And Balenciaga said it will seek at least US$25 million in damages for what they called “false association” between Balenciaga and the “repulsive and deeply disturbing subject of the court decision.”

Meanwhile, ardent friend of the house Kim Kardashian, who is also their couture model and who always has first dibs of their key looks, has remained curiously silent. Even her fans were wondering why she had not taken a stand, considering that her kids could be the target audience of the teddy ads. Then on Sunday, she made an announcement, claiming that she has been “re-evaluating” her relationship with Balenciaga. She explained why she did not say something sooner: “I wanted an opportunity to speak to their team to understand for myself how this could have happened” even when she was “shaken by the disturbing images”. Has she understood and was she satisfied? Balenciaga had already found themselves in a predicament with Ms Kardashian’s ex-husband and his shocking anti-Semitic rants. They quickly disassociated themselves with him. And now, those disquieting ads. Not quite the festive edit, not at all.

Photos: Balenciaga

Closed But Not Over

Raf Simons has announced the shuttering of his eponymous label, but his work is not going to disappear any time soon. He isn’t retiring. There is still his not-small part at Prada

Twenty seven is too young an age to die. But Raf Simons is seeing that the label that bears his name is killed in its 27th year. Better to depart youthful? Mr Simons has just announced that the beloved and influential brand he founded in 1995 showed its last collection—spring/summer 2023 last October in London—was his final. The fashion world is in shock. So many influential artists and artistes have passed on at that age, sufficient in numbers that there is a 27 Club—it came to existence after Kurt Cobain’s death in 1994. The Club is, of course, not a real one and not necessarily glorious either. Many in the hall of fame died from the excesses of just that—fame. But no one joins it since they would have been dead, but its notional existence shows that many noted creatives departed from this world at that age, leaving behind a veritable legacy. Most are musicians. Apart from Mr Cobain, there is Jim Morrison, Jimi Hendrix, Janis Joplin, and, closer to the present, Amy Winehouse. In art, there is Jean-Michel Basquiat, whose work is especially popular among clothing and footwear brands. But in luxury fashion, designers have longer lives. No one that we can remember died at 27, nor did their corresponding label (Jil Sander did [first] leave her brand in its 27th year, but it was not closed, and she did return to it in 2003, only to leave again a year later). Could Raf Simons the label be the first?

In Mr Simons’s announcement on Instagram, he offered no reason for the closure of his brand, which, as can be imagined, led to speculations. Was it the damned economy, with a recession looming? Was the label also the victim of the havoc COVID caused? We’ll add to those popular two. Was he missing an able sidekick after Pieter Mulier joined Alaia? Was he under too much stress to connect with the Metaverse—he hasn’t—to keep his brand relevant? Was Raf Simons too much of a cult label to enjoy the same success of, say, Ader Error? Or Ambush? It is hard to assert with certainty. Mr Simons does have a strong following, especially among those who have tracked his work from the start (including us!). But not going the logo-heavy route and keeping the cut and construction of his clothing generally simple may have not drawn new customers or win converts rooted in the excess of meretricious brands. The fashion marketplace has changed, and continues to, with staggering speed. Not wanting to stay put is not necessarily a bad thing. It certainly was not when he quit Dior and, later, Calvin Klein. But what about the collaborations, such as the still-desirable pairing with Fred Perry? That could remain to provide those who might be seized with nostalgia a chance to buy merchandise that would still have desirable links to the past.

And there is always Prada. After joining the Italian brand in 2020 to co-design the men’s and women’s collections with Miuccia Prada, Mr Simons seemed to have found his groove. He is poised to stay. The 109-year-old brand is enjoying renewed interest after a lull period. In the five years leading to 2018, the brand posted declining annual sales. Its performance was so dismal that rumours abound at that time that the company may be forced to sell to LVMH or Kering. But the tide turned, and The Washington Post wrote recently that the brand’s “creeping back into popular consciousness”. Part of it being noticed again is the current trend for things ’90s. Conversely, Raf Simons, also essentially a ’90s brand, chooses to bow out rather than take advantage of the zeitgeist. It is not clear what part in the rejuvenated Prada lies Mr Simons’s input, but each season since his first in September 2020, Prada has been steeped in ideas and innovation. Has Mr Simons proven his worth and is now a serious contender to succeed Ms Prada? Is this possibility so questionless that he is confident enough to wind up his own label? Mr Simons, it is reported, has an open-ended contract with Prada, just as Karl Lagerfeld had with Chanel. Miuccia Prada is 73 (he is 54); she could be pondering retirement. Hard to imagine someone else a worthier successor than Raf Simons.

Photo: Jim Sim

A Dubious Fit

One MediaCorp actress wore a loose corset-top and social media buzzed like crazy

Carrie Wong in a leather Fendi corset. Photo: carriewst/Instagram

It is easy to say an actress is badly-dressed. The thing is, she may not even be aware of it. There are actresses who wear whatever is presented to them, without considering how they might appear to those the stars are outfitted to dazzle. Carrie Wong (黄思恬) could have been similarly unaware, or inattentive, or just indifferent. Last Wednesday, she wore a brown Fendi leather corset—likely loan to her—for the opening of the brand’s newly refurbished store in Takashimaya Shopping Centre. Photographs of her were shared on her WhatsApp page, and many of her followers noticed that she was not able to fill the two parts of the outfit usually described as “cups”. The critical Netizens were not wrong, but some, admittedly, have been cruel in their description of hers not runneth over. The reactions did bring to mind the just-as-harsh comments by the many who were not impressed by influencer Chrysan Lee’s choice of a scanty Shein top. Time and again, we see the less well-endowed are inclined to not be aware that they are.

Some Netizens think Carrie Wong had only herself to blame: Even if Fendi gave the outfit to her, she could have said no to that attire, they insisted. Stars attending these brand events are expected to wear something from that brand. You do not show up at a Fendi store opening wearing Dior (even if they are both from the same LVMH stable); you appear as Fendi’s model, not as an individual with your own taste or trace of discernment. It is possible that Ms Wong did not have a chance to take a pick from the rack made available to attendees from MediaCorp, or was the last to choose. It is also possible that a mirror was not available to her. Still, she might have discovered something amiss if she looked down at her corset top, which 8 Days curiously called “edgy” (they are especially fond of that word—a convenient euphemism). Surely she must have seen the deflated parts. Or, were the dimples on the bust what gave the top the edginess only 8 Days saw?

We suspect fit didn’t matter to Ms Wong, or smooth contours. She is not as “flat” as many commentators considered her to be, but the top really did not fit, let alone flatter her. Leather corsets, when worn, are expected to be as tought as rugby balls. Perhaps she was drawn to it because it afforded her freedom of movement. Sleeves could be impediment to motion or gesticulation. With this corset-top, she was able to assume a certain posture, even if was not tight enough to position her rigidly upright or trussed up. The irony in this is that a corset is a form-fitting garment—it is designed to encase the body snugly (even the bodice is not a close fit on her). With a corset, as the saying in the halcyon days of corsetry went, “a lady does not stoop”. Perhaps Ms Wong had no idea. In an age of the anti-fit, as seen in Gucci, or the oversized, as seen in Balenciaga, it is possible that Ms Wong, like so many of her contemporaries, is clueless about what exactly is a good fit. Or, a good fill.

“Unauthorised”: Vogue Cover

Drake and Savage 21 pulled an editorial stunt the magazine and its publisher Condé Nast did not appreciate

Was it a clever joke? Maybe it was, until Condé Nast sued! Drake and Savage 21 must have thought creating the cover (above) to promote their joint album Her Loss is ingenious or hilarious, or both. They’ve even used the actual Vogue masthead, with both rappers—amateurishly shot—in front of it, as the magazine often places their cover models. There are cover blurbs too, with the main line that read “‘You have to be political’. 21 Savage is not holding back”, which sounds like something analogous to what Kanye West is prone to saying these days. Drake shared the photo of the mock mag on Twitter, saying, “Me and my brother on newsstands tomorrow!! Thanks @voguemagazine and Anna Wintour for the love and support on this historic moment.”

The magazine and its publisher showed no love nor saw the ingenuity and the hilarity of the social media stunt. According to press reports, they filed a USD4 million lawsuit against the duo. According to those who have seen the court papers, Conde Nast issued a cease and desist order in 31 October, and insisted that Drake and his social media team “unauthorized use of the Vogue trademark by removing the Instagram post, ceasing any distribution of this ‘magazine,’ and issuing a public statement clarifying that this was not an actual cover of Vogue”.

But why Vogue, rather than, say, XXL or Vibe, both would make more sense since it was an album promo, or even Ebony, if they must pick a woman’s title? With Vogue now featuring more Black cover models than ever (Michaela Coel appears on the November cover and Serena Williams was on it just two issues ago), it is perhaps understandable why Black artistes crave to appear on its cover. Kanye West, Drake’s one-time ‘beefing’ (12 years’ worth, reportedly) pal, was already cover boy (April 2014). Vogue is now Black artistes’ target title. The “fashion bible” is the magazine to aspire to appear in. A cover photo on Vogue means more than the appearance on any other professional mags, combined. Despite its thinning page count, it is still the periodical that announces you have arrived. But is the increase Black representation token shift or genuine change? Or is the change so slow that Drake had to create his own Vogue cover?

Photo: Eric Skelton/Twitter

National Costume Naught

Does this Mister International Singapore contestant’s near nakedness prove that the emperor’s new clothes equal our “national costume”? Or, the other obsession, “national dress”?

Mr International Sean Nicholas Sutiono in our “National Costume”. Photo: officialmisterinternatinoal/Instagram

No costume is the costume! You can’t say that is not genius. By now, you’d have seen this picture. The male beauty competition Mister International has shared it on social media, and Netizens have decried the clothing of choice as “nothing”, not the touted “national costume”. This is such an apt look to announce that we are still searching—even in vain—for one. Bare chest (and muscles) can take the place of a set of clothing. And we are in line with trends in fashion. This year’s winner to represent our nation at the finals in Manila this Sunday is Sean Nicholas Sutiono, an accounts associate and The Straits Times’s ‘Hot Bods’ honoree last October. Mr Sutiono also shared this photo on Instagram, adding the comment: “If you’d understand, it was a statement I had to make and the only thing I had.” Many people were confused—did he mistake the swimwear round for the national costume segment? That would make a statement! And what was he referring to by saying that that was the only thing he had? Did he mean the Singaporean flag?

If Mister International can pass that off as national costume, then Mr Sutiono is often wearing one on his IG page. Responding to the sharp comments on their IG post of Mr Sutiono in the brief-as-boxers shorts posing as if he has just won a medal at some global games, Mister International wrote, “Sean’s National Costume is in the works”. So close to the competition day and not completed? Does it not sound like last year’s Miss Universe Bernadette Belle Wu Ong with her last-minute national costume? But at least she had someone in Manila to whip something up for her. Mr Sutiono, as it appears, had to assemble one for himself. Do pageant organisers not learn from each other? Mister International then explained why the costume was still in the works on the day of the photo shoot: “Due to the unfortunate tragic passing of our Singaporean owned National Director (sic) – the late Alan Sim. This was fitting at the time.” Fitting! Someone dies and the man strips? Our national costume is now apropos salute to guys who run shirtless on Holland Road outside the Botanic Gardens on any given day.

Sean’s National Costume is in the works”

Mister International

The passing of Singaporean Alan Sim was announced by Mister International on 16 October. The cause of death is not known. Mr Sim, 50, founded Mister International Organization (MIO) in 2006. A 23-year male beauty contest veteran, he considered himself “a great fan of the Miss Universe Pageants” and counted Miss Columbia 1986, Patricia Lopez Ruiz, a favourite. With his unmistakable, tattooed, arched eyebrows, Mr Sim was himself also a frequent contestant of the pageant circuit—most of the competitions regular guys won’t know if they are not pageant fanatics: Mister Young Singapore and Mister Young International. His passing has not deterred MIO from carrying on with the staging of their latest edition—the 14th—“as a tribute to our founder”, the company announced on IG. It is not known when Mr Sim became ill and why he was singularly responsible for Mr Sutiono’s costume. Or, why, given the urgency of the matter, something could not be found or stitched up for the SG rep to wear, more than a week after Mr Sim’s demise was publicly made known.

At the 2019 Mister International, also held in the Philippines, Singaporean rep Famy Ashary wore a pale green baju Melayu that his mother would likely find too tight for Hari Raya, but it was a baju—an outfit, modest to boot, although, to be sure, as with Miss Universe, national costumes can be and often are scanty affairs. They are, however, not quite like the afterthought that the unfortunate Mr Sutiono, also last year’s Mr World participant (he’s an experienced pageant boy!), had to pull off in what Mister International had described as “National Costume portrait”. How is Singapore really depicted? Or the Singaporean male? Lazy oafs? One New York-based Singaporean designer wondered why, till today, we cannot get this right. He told SOTD: “Enough. It’s so ridiculous. Or, when designers try to mesh cultures together to create a national dress.”

Mr Sutiono’s no-clothes national costume, in fact, appeared just a few days after the newly-named Singapore Fashion Council (SFC, the former TaFF or Textile and Fashion Federation of Singapore) sent out a guide to attendees of the upcoming Singapore Stories 2022 presentation with suggestions of what they could wear to go with the dress code of the evening, Singapore Glamour: Black Tie or National Dress. SFC helpfully informed that black tie is “semi-formal attire convention” while national dress is an “alternative to black tie and entails formal attire from diverse cultures”. National dress and national costume are often used interchangeably. If Sean Nicholas Sutiono’s pageant-worthy national costume of shorts and boots can make the cut, male guests gracing Singapore Stories 2022 can take inspiration from him. As SFC also suggested, ”feel free to bring your own interpretation”. How about free of clothes?

Is Adidas Dragging Their Yeezy-Shod Feet?

There could be too much at stake to drop the partnership with Kanye West. And the rapper knows it, and brags

It has been more than two weeks since Adidas announced that they “have taken the decision to place the partnership under review”. But nothing seems to have come out of that. Not the decisiveness that Adidas fans were expecting, definitely not the resolve of Balenciaga—last week, the Kering-owned brand released a statement to the media, saying that “Balenciaga has no longer any relationship nor any plans for future projects related to this artist”. There is nothing ambiguous about that statement. And they did not have to explain why. By now, it is very clear why it’s to any brand’s interest to distance themselves from collaborators who make controversial statements, especially anti-Semitic ones, and simultaneously insisting that they are right.

In new video clips from the pulled-out Drinks Champs podcast now shared on social media, Kanye West said—with startling confidence: “The thing about me and Adidas is like, I could literally say anti-Semitic shit, and they can’t drop me.” And he repeated himself with glee, “I can say anti-Semitic things and Adidas can’t drop me. Now what?” Yes, now what, Adidas? Or is Mr West implying that he can’t be cancelled by the brand that has made his Yeezy sneakers one of the best-selling in the world? The Washington Post reported that “Yeezy generates an estimated US$2 billion a year, close to 10 percent of the company’s annual revenue”. Adidas themselves declared that “the Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history.” Is Yeezy too hot to touch?

“The thing about me and Adidas is like, I could literally say anti-Semitic shit, and they can’t drop me.”

Kanye West

It is likely that despite the objectionable words that repeatedly and stridently come out of Mr West’s mouth across all media, he is too important a name to pull away from for some consumer brands that need his fame to reach out to his ever-willing-to-spend fans. While JP Morgan and the booking agency Creative Arts Agency have also announced the disassociation with Mr West, Adidas, has made a meek comment about merely “reviewing” their professional arrangement with him, even when he had derided the company’s CEO. Mr West appears impervious to cancel culture, and Adidas’s slow reaction to his anti-Semitic arrogance corroborates with the increasing belief that we tolerate bad behaviour by popular public figures, and their outbursts, no matter how extreme, will quickly not be. For every person who disapproves the hurtful words of Mr West, there are just as many who support him.

Just look at the latest video shared on YouTube by The Hollywood Fix. When asked what he thought of Balenciaga dropping him, Mr West said, “I ain’t lose no money. They never paid me nothing… The day when I was taken off the Balenciaga site, that was one of the most freeing days.” And then he was asked if he thinks Adidas is next. ”We’re going through legal right now, so anything can happen,” he replied. But it was not what he said that is disturbing. It’s the reaction of the crowd surrounding him. Many were supportive. You can hear them saying “we are behind you”, “they can’t cancel you”, “god is on your side, man”, “he is the master controller”, “you are going to be the catalyst that brings us forward”, “can we get some Yeezys?”, “Kanye, will you sign my shirt for me here?”, “have a good one, Kanye”.

On Twitter, someone reacting to the welcomed news that Mr West was ”DROPPED by his longtime talent agency”, wrote, ”I don’t understand the obsession with getting someone cancelled. Some of you treat it like it’s a job.” Not everyone is ready for a punitive response, however vile Mr West’s utterances are. Or, willing to see a brand for the company it keeps. Adidas could be watching and convincing themselves to ”let’s wait and see”.

Update (25 October 2022, 17:00): According to a Bloomberg report, Adidas “plans to end its partnership with Kanye West following a rash of offensive behavior from the rapper and designer that turned a once-thriving shoe brand into a lightning rod for criticism”. The Adidas announcement will be made soon. Stay tuned.

Illustration: Just So

Yeezy Come, Yeezy Go

Balenciaga is fleeing from Kanye West

We thought we have given enough juice to the rambling disturbance known as Kanye West. Frankly, we are quite bored with his BS (ostensible mental condition aside) and his desperate need to be taken seriously in fashion, and the destructive path he has created in order to secure some recognition. And the people he will hurt—even the dead—to do all that. We have enough of how every little thing could disquiet him, how everyone else has done him wrong, how he cannot be blamed, tamed, and managed. Some people say that we cannot deny that he has talent. So, we won’t: His is to overstate his own.

Disastrously for him, his talent has turned the brand Mr West deeply admires away from him. By now, the news is raging like bush fire, but it still merits sharing. Balenciaga, whose designer Mr West deems the greatest and who was instrumental in the early conception of the Yeezy clothing line, has announced that they want nothing to do with the raving rapper. According to WWD, Kering has issued a statement (after the media wondered why the parent company has remained audibly mum?) to announce their position: “Balenciaga has no longer any relationship nor any plans for future projects related to this artist”. The New York Times reported last month that Yeezy Gap Engineered by Balenciaga would go no further than what was completed.

Balenciaga has no longer any relationship nor any plans for future projects related to this artist”

Kering

This dramatic end, or what Mr West might call being cancelled, is perhaps not surprising after it was reported last week that Balenciaga has edited the video of their spring/summer 2023 PFW presentation shared online in which Mr West opened the show, tromping through the muddiest runway Paris ever saw by trimming his part off. The brand has also removed images on their social media showing Mr West in the said show as model, even on the widely-viewed Vogue Runway. And then on the Yeezy Gap website, you no longer find the “Engineered by Balenciaga” selling catchphrase spelled out at any point or corner. Balenciaga is getting serious about the break, even if, at first, surreptitiously.

The brand distancing themselves from Kanye West, however, is no indication that Demna Gvasalia needs to do the same. Mr West and Mr Gvasalia are thought to be “very close”. Their “bromance” is well documented. Last Week, The New York Times, citing “one insider”, reported that the Donda artiste “has been known to refer to himself as Demna’s straight husband”. Both men wanted to be called by their mononym at about the same time. After Mr West opened the Balenciaga show last month, Mr Gvasalia attended the YZY SZN 9 presentation in Paris. The Georgian designer told Vanity Fair last year following his first couture outing for Balenciaga, “There are very few people that I know, especially of that caliber, who really understand what I do.” The relationship between those two, although not entirely clear beyond the professional, is probably harder to untangle.

Update (22 October 2022, 15:00):

Anna Wintour And Vogue’s Turn

Looks like the world’s most powerful editor and her just-as-mighty magazine are taking a stand too: away from Kanye West. According to the New York Post’s Page Six, a Vogue spokesperson told the gossip site “exclusively” that Anna Wintour and her almost-synonymous title do not “intend to work with Kanye West again after his anti-Semitic rants and support for the White Lives Matter cause”. A “source” quoted by Page Six said, “Anna has had enough. She has made it very clear inside Vogue that Kanye is no longer part of the inner circle.” As of now, Vogue online has removed the review of the YZY SZN 9 show. A search on the website turned up the message: “Oops. The page you’re looking for cannot be found”. Writer Luke Leitch’s feature on Mr West seems to have been extirpated too. Ms Wintour has yet to state her position with regards to Mr West’s controversial comments and rants. She was last seen with John Galliano and Demna Gvasalia at the YZY SZN 9 show, but had reportedly left early. It is not known if she was in touch with Mr West after that.

Illustration: Just So, based on Line characters