You are a collector. Time to show your stash

If you are a Casio G-Shock wearer, chances are, you have more than one of their watches. For many, owning multiple G-Shocks transforms the purchase from a one-time utility buy into an ongoing hobby, a form of self-expression, and a solution for the “watch collector’s paradox”: utility versus use, choice versus dissatisfaction, function versus price, all of which we won’t broach here (watch collectors would know what we mean). Anyway, the collecting aspect is a huge part of the G-Shock phenomenon.

The problem, for a lack of a better phrase, is in how they are stored. In most cases, according to several G-Shock collectors we know, the watches are left in a drawer, like cutlery in the horizontal compartment of the kitchen cabinet. Or, just as bad, like hammer and friends in a tool box. They are not organised, they are not coddled, they are left uncared for until the owner desires to wear them because whim wins. And that singled out variant of, say, the DW-5600 (choose your favourite iteration) is all out of juice. The G-Shock has lost its toughness.

Casio seems to be aware of this very real-world catastrophic predicament. It has just released a setext of storage solutions. Oddly, you can’t just walk into a Casio store to buy them. You have to buy them at their online store, and they are “exclusive for Casio ID Members only”. Among them, there’s the Watch Mount (which is really mostly good for the bedside table), the Deluxe Display Case (which houses ten timepieces and looks like something you’d find in a vintage watch shop), and—our favourite—the Stacking Watch Stand, as seen above. This is a rectangular box with the front open and on each side, the G logo. It can be stacked like Lego bricks. And they fit beautifully onto a bookshelf. At last, your G-Shocks get their pride of place.

G-Shock Stacking Watch Stand, SGD100 for a set of two, are available online only at casio.com/sg. Photo: Casio