The Prime Minister Wears Prada

The United Kingdom’s latest PM likes the same label as one particular Devil

Rishi Sunak. Photo:rishisunak.com

If The Devil Wears Prada, why not the prime minister? The United Kingdom’s latest PM, the fifth in six years, Rishi Sunak, is not only dominating the headlines for being the first person of colour to be appointed PM (he’s of Indian Punjabi descent); with a religion that’s not Christianity (Hinduism); at 42, the youngest PM to occupy 10 Downing Street or; according to Reuters, the wealthiest occupant, with the estimated net worth of £730 million (about S$1.18 billion), believed to be more that any British royal, even the late Queen; but also a rather stylish politician. His style is even more striking considering the mono-tone and rather frumpish choices of his predecessor Liz Truss, and the frankly shockingly messy turnout of her predecessor Boris Johnson.

Liz Truss, now famous for being the shortest-serving PM in the history of the UK, is, of course, no Theresa May, Britain’s second female PM (2016—2019). Ms Truss’s dress sense is electorate-correct: neither too bland nor too conspicuous, but her tailored single-coloured dresses and suits (her faves are from Karen Millen) could stand out in Instagram posts, even if they lack noticeable élan. Boris Johnson, he is quite another beast altogether. Throughout his shambolic tenure, we’ve never seen him looking neat. The messy clothes—shirts with collars that won’t behave and ill-fitted, crumpled suit—aside, there is that irritating mop of hair that looks like it has never met a comb in their life cycles, except, perhaps, the owner’s fingers. The total package is always unkempt, top to bottom. No one needs a prime minister who consciously preens, but neither one who comes off as frowsy.

Rishi Sunak and his wife Akshata Murthy. Photo: PA Wire

Mr Sunak, in contrast, cuts a sleek, dashing figure. But his critics seem to believe that a well-dressed political leader is out of touch with his voters. They drew attention, for example, to his £3,500 custom-made suit by Henry Herbert (an almost indie brand compared to those on Savile Row) and his £490 Prada shoes when he was Chancellor of the Exchequer (Minister of Finance to the rest of us non-Brit lay people), and equated that with a lifestyle no ordinary folk will appreciate. Or, is it just difficult for them to accept a dapper Asian politician? And, especially one who is well-educated and wealthy? It is not quite comprehensible that, with today’s access to well-made clothes—they don’t have to be expensive—and the importance of looking well-groomed in a professional capacity, we still prefer our politicians to look like they can barely afford to buy anything to wear, even at Uniqlo.

If it shouldn’t be said that Mr Sunak has innate style and the means to express it, is it acceptable to think that his wife Akshata Murthy has something to do with his welcome nattiness? A fashion designer (and a business woman and “software heiress”, whose father, N,R, Narayana Murthy, is the founder of Infosys), Ms Murthy started her own clothing business Akshata Designs in 2010. Vogue India described her designs as “more than just stylish; they’re also vehicles to discovering Indian culture”. It is not known if the line is still in production (the website does not appear to be functional: a click on ‘Collections’ revealed nothing). The pair is noted in British social circles as a stylish couple. No reason to believe that Mr Sunak needs to abandon smart elegance now that he will work and live in 10 Downing Street. Surely he does not need to follow his former boss Boris Johnson? Begrudge him not his style or his Pradas if he can restore order to what appears to us a rather disunited United Kingdom.

Is Adidas Dragging Their Yeezy-Shod Feet?

There could be too much at stake to drop the partnership with Kanye West. And the rapper knows it, and brags

It has been more than two weeks since Adidas announced that they “have taken the decision to place the partnership under review”. But nothing seems to have come out of that. Not the decisiveness that Adidas fans were expecting, definitely not the resolve of Balenciaga—last week, the Kering-owned brand released a statement to the media, saying that “Balenciaga has no longer any relationship nor any plans for future projects related to this artist”. There is nothing ambiguous about that statement. And they did not have to explain why. By now, it is very clear why it’s to any brand’s interest to distance themselves from collaborators who make controversial statements, especially anti-Semitic ones, and simultaneously insisting that they are right.

In new video clips from the pulled-out Drinks Champs podcast now shared on social media, Kanye West said—with startling confidence: “The thing about me and Adidas is like, I could literally say anti-Semitic shit, and they can’t drop me.” And he repeated himself with glee, “I can say anti-Semitic things and Adidas can’t drop me. Now what?” Yes, now what, Adidas? Or is Mr West implying that he can’t be cancelled by the brand that has made his Yeezy sneakers one of the best-selling in the world? The Washington Post reported that “Yeezy generates an estimated US$2 billion a year, close to 10 percent of the company’s annual revenue”. Adidas themselves declared that “the Adidas Yeezy partnership is one of the most successful collaborations in our industry’s history.” Is Yeezy too hot to touch?

“The thing about me and Adidas is like, I could literally say anti-Semitic shit, and they can’t drop me.”

Kanye West

It is likely that despite the objectionable words that repeatedly and stridently come out of Mr West’s mouth across all media, he is too important a name to pull away from for some consumer brands that need his fame to reach out to his ever-willing-to-spend fans. While JP Morgan and the booking agency Creative Arts Agency have also announced the disassociation with Mr West, Adidas, has made a meek comment about merely “reviewing” their professional arrangement with him, even when he had derided the company’s CEO. Mr West appears impervious to cancel culture, and Adidas’s slow reaction to his anti-Semitic arrogance corroborates with the increasing belief that we tolerate bad behaviour by popular public figures, and their outbursts, no matter how extreme, will quickly not be. For every person who disapproves the hurtful words of Mr West, there are just as many who support him.

Just look at the latest video shared on YouTube by The Hollywood Fix. When asked what he thought of Balenciaga dropping him, Mr West said, “I ain’t lose no money. They never paid me nothing… The day when I was taken off the Balenciaga site, that was one of the most freeing days.” And then he was asked if he thinks Adidas is next. ”We’re going through legal right now, so anything can happen,” he replied. But it was not what he said that is disturbing. It’s the reaction of the crowd surrounding him. Many were supportive. You can hear them saying “we are behind you”, “they can’t cancel you”, “god is on your side, man”, “he is the master controller”, “you are going to be the catalyst that brings us forward”, “can we get some Yeezys?”, “Kanye, will you sign my shirt for me here?”, “have a good one, Kanye”.

On Twitter, someone reacting to the welcomed news that Mr West was ”DROPPED by his longtime talent agency”, wrote, ”I don’t understand the obsession with getting someone cancelled. Some of you treat it like it’s a job.” Not everyone is ready for a punitive response, however vile Mr West’s utterances are. Or, willing to see a brand for the company it keeps. Adidas could be watching and convincing themselves to ”let’s wait and see”.

Update (25 October 2022, 17:00): According to a Bloomberg report, Adidas “plans to end its partnership with Kanye West following a rash of offensive behavior from the rapper and designer that turned a once-thriving shoe brand into a lightning rod for criticism”. The Adidas announcement will be made soon. Stay tuned.

Illustration: Just So