Changing The Pilot

Is Burberry pondering if Riccardo Tisci is still the right fit to take the brand soaring?

Riccardo Tisci with pal Kanye West after the Burberry spring/summer 2023 show in London. Screen shot: No Content/YouTube

Since the beginning of the month, there was chatter that the 166-year-old Burberry was looking to replace Riccardo Tisci, the Italian designer at the helm of the house since 2018. When August came to an end, Women’s Wear Daily reported that “Burberry is evaluating its options, and looking for a potential successor to (its) chief creative officer”. Mr Tisci’s contract expires early next year, so it is not premature for Burberry to go ahunting. But why was there not an excited announcement that Mr Tisci would be asked to stay on? Or was it he who did not wish to extend his contract? Despite the WWD story that quoted “industry sources” aware of the label’s executive search, Burberry said it would not respond to speculations.

When Riccardo Tisci was installed at Burberry in 2018, while the UK was messily moving towards Brexit, many observers and commentators were surprised by the appointment. Mr Tisci is not British; he is Italian. It was a time when national pride was palpable and placing a foreigner (one from an EU member state!) at a quintessentially British brand was not particularly ideal, especially after predecessor, the proud local lad Christopher Bailey, had reigned at the house (even serving as CEO) for 17 years (for Mr Tisci, it would be five when his contract ends next year). The Guardian described Mr Bailey as “the most successful British designer of his generation“. And now an Italian, formerly from a French house was taking over? But there was a non-Brit designer at Burberry earlier—an American-born Italian, Roberto Menichetti, from 1998 to 2001. There was never eye brows raised when Brits designed European brands, from John Galliano at Dior and now Margiela to Phoebe Philo at (old) Céline to JW Anderson at Loewe. They brought the brands they worked for critical and massive success.

Riccardo Tisci’s first Burberry show. Screen shot: Burberry/YouTube

Riccardo Tisci was thought to be able to bring a certain romance tempered by a punk sensibility (would the Rottweiler T-shirt for Givenchy influence his new work?) and his Catholic upbringing to Burberry. His first task was to introduce the freshly-minted TB logo (based on the initials of founder Thomas Burberry, and designed by Peter Saville), the brand’s first new symbol in 20 years. That was followed by the TB monogram (also designed by Mr Saville). Mr Tisci’s first collection for spring/summer 2019 was a staggering 134 looks on the runway. Why that many? Mr Tisci was quoted saying after the show that he was designing for “the mother and the daughter, the father and the son”. The plethora gave weak aesthetical clues as to where the designer was taking TB. Evening wear, not really associated with the brand, became a category to promote. By his second spring/summer collection (2020), the looks were modestly trimmed to 101, yet the collection could not scale the height of focus—still conceived to offer something for everyone. But were enough people blown over?

In the last two seasons or so, Riccardo Tisci has recalibrated his approach to interpreting Britishness by adding, rather than subtracting, and by going more outré. But somehow he was not able to effect the cool—London or elsewhere—that Christopher Bailey had so charming conveyed with ease. Now, the talk is that the person to undo Mr Tisci’s over-design or predilection for putting out too-large collections is the Brit-gone-overseas (to Bottega Veneta until he left last November) Daniel Lee. Apparently, Burberry was recently “talking” to Mr Lee, who, was, according to some accounts, asked to leave BV (but Kering, the brand’s owner, said it was a joint decision). Mr Lee’s departure came in the wake of complains by staff members of unreasonable and disturbing behaviour. How this will affect the outcome of the talks is not clear. Perhaps working with his countrymen is a different condition altogether.

Update (28 September 2022, 15:25): It’s confirmed. Riccardo Tisci is out. Daniel Lee goes to Burberry.

Screen shot: No Content/YouTube

Hip Hop Flip Flop

Has Kanye West copied us?

By Awang Sulung

With so many Yeezys to choose from, not to mention all the prototypes that did not go to production, Kanye West turned up for the Burberry show in London, wearing slippers that looked like the pair my makcik Aisha owns. She said she was “attracted to the ‘berlians’ (diamond)” and I believed her; my aunt is quite a magpie, you see. But Mr West has better resources than my aunt; and he is supposed to be a fashion icon. Well, maybe that is it. Fashion heavyweights can wear anything. Is Mr West reflecting some zeitgeist? Or is he, in sharing my aunt’s love for bedazzled flip flops, reflecting popular taste? I’d have thought that he’d want to promote his Yeezy slides if open-toe footwear is a must. Or are they too plain, too “pure”?

Mr West is, of course, known to wear things that do not correspond with the seasons or to “dress like winter when it’s hot”, as he professed on Instagram early this month, which justifies his layers of bulky puffers and heavy-guage hoodies in the middle of summer. Try wearing those here! Was he deliberately doing the opposite of Kim Kardashian? AccuWeather told me that it was about 10°C in London when he arrived for the Burberry show. He was bungkus-ed in a hoodie, again, and a button-down leather shirt and matching pants. The get-up I suspect was by Burberry. The extra sleeves, attached to the side seams and tied to the front, informed me so—they looked like those that appeared on the runway. Formidable Kanye West has to wear pieces from the season to come, not the present, definitely not before.

This footwear choice is well planned and thought out. Like his clothes, they previewed what Burberry would later show. And he was given a pair of black tabi socks so that the first two toes would better grip the also-black thongs, which are topped with a single row of clear, sparkly, squarish stones. They look like pasar malam crowns for feet. Mr West’s slippers are, of course, a notch above those we like to wear, even if he appeared to be inspired by the footwear of our nation. But the sparkles may proof a tad too terang (bright) for flip flop die-hards such as environmentalist Ho Xiang Tian. As much as the blink seemed to be saying something to curious onlookers (I have no idea what), it preferred to draw no comment. Mr West later shared a Yeezy-Gap-ish photograph of said footwear on Instagram, it was accompanied by “DON’T TALK TO ME”.

It is not at all hard to see this as a publicity stunt. The grumpy rapper/designer has been really geram (angry/disgruntled) this month, bleating about perceived improper practices against him by his business collaborators. I wonder if what he wore down there on his feet was just distraction from the problems he’s facing. For the moment, people would be talking about those slippers. His position as the incomparable superstar of fashion is strengthened, just like his ex-wife’s when she appeared bare-butt on the cover Interview. Frankly, I am not buying it.

Photos: Getty Images

Burberry’s Beach-Influenced Bungle

The English label shows in London as Paris Fashion Week starts. Yes, it is disorienting, and the collection is, sadly, muddled

Burberry cancelled their London Fashion Week slot because of the death of Queen Elizabeth II. Their new show opens as PFW begins. Still, guests were keen to go to London—even if it may mean hopping back to Paris almost immediately—because the rumours have been rife for weeks that this could be Riccardo Tisci’s swan song for the brand. Is that why Naomi Campbell walks the runway, her celebrity presence overwhelming the Burberry outfit she is assigned to model? Ms Campbell is known to be an ardent supporter/defender of the designers she adores. This could be her last show for Mr Tisci at Burberry (interestingly, she did not walk Christopher Bailey’s final presentation for the house, although she did attend). The Italian, like his compatriots, does love the company of American celebrities, but there is no sign of one-time devotee of his Givenchy, Kim Kardashian, or equivalent on the runway or off (unless you count Leonardo DiCaprio’s ex, Camila Morrone), although Kanye West, Burberry-clad and shod, did show up for the front row.

If this is truly his final presentation for Burberry, Mr Tisci seems to have returned to where he started. The 81-look collection has something for everyone, as Mr Tisci was fond of suggesting when his early collections seemed to lack focus. This time, the clothes are inspired by the all-sorts who go to a beach, such a Margate, the southeastern coastal town of England (the teasers for the show is filmed here). So beach/swim wear is a theme, or woven into Mr Tisci’s idea of English eccentric. A sparkly triangular bikini top comes with just-as-brilliant arm floats (but are likely bags); a similar but one-piece swimsuit is worn over a pink gown with cut-outs on the crotch, sides, and buttocks; a black bikini set worn under a slinky gown with an ‘X’ for the bodice. These are the obvious references or “codes from the seaside”, as per Burberry. About British beach dressing, Mr Tisci said, “you really see people dressing on the beach, because you never know when it’s going to rain or when there’s going to be sun… Or, you’ll see a wedding, or someone who’s gone there at lunch time to read. It’s all different personalities.”

The show opens eerily quiet in a warehouse with no set, unless you count the curtains, chairs, and platforms on which people stand. At first it seems that the sound of feet and guests coughing, clearing their throats, fidgeting and doing whatever noisy things fashion-show attendees do were to be the soundtrack. Then an operatic voice is heard; it goes on, somewhat forlornly, and then stops. Silence. Three minutes of stillness. And a live orchestra (yes, it is there all along) plays, and the finale begins. One senses that there is an attempt to appear respectful in the wake of the the Queen’s funeral. It’s almost ceremonial. But, is it necessary when the beach is where inspiration is drawn and sexiness is not omitted? Sure, there are all-black clothes, but these are supposedly goth-on-the-beach sombre, not royal-death solemn. If a wedding can be seen on an English beach, then perhaps a funeral too?

In his attempt to reflect the “different personalities” of littoral life and buzz, Mr Tisci shows he has the sand to build the fanciest fashion that the brand’s customers would want. But the result is as muddled as it is futile. He has a tendency to over-design, to pile on, and his latest (and last?) collection is replete with the unnecessarily elaborate, exaggerated, and expendable. One especially unneeded (even useless) detail or styling trick is the long sleeves from the back of dresses or trenchcoats that, in some, appear to be the bottom-halves of upside-down tops tied at the waist or hung loose by the side of the body. One halter-neck denim top comes with the tied sleeves when, above that, there is already a large floppy pussy bow. Even the Burberry check can’t subscribe to judicious tweaks. In one negligée-over-body-stocking look, the check seems to fade into what appears to be a stretched honeycomb pattern.

Last month, we visited the Burberry store at ION Orchard before it closed in the mall permanently. It was deathly quiet inside. There is a visible absence of chartering mainland Chinese tourists. The SAs were so in need of customer contact that two trailed us, doggedly. Nothing in the store called out to us, not even a possible It bag. There was a distinct lack of ambient pull. We sensed that the London cool of the brand that once distinguished its offering has turned quite tepid. The last big-scale promotional event Burberry held was to celebrate the Olympia bag. Nothing in the store then aroused curiosity, let alone stirred desire. If the rumours of Riccardo Tisci’s departure are true (and the chatter that the design reigns will go back to a Brit, such as Daniel Lee), perhaps they are indications that the time is right for a change of creative stewardship. Burberry needs it.

Screen shot (top): burberry/YouTube