Stuck in the disco age and unwilling to skimp on sequins, Tom Ford should consider withdrawing from his own fashion label until he comes up with something truly fresher
Last July, Bloomberg reported that Tom Ford appointed Goldman Sachs to “explore the potential” of selling his company. No reason for the exploration was shared by Mr Ford or CEO Domenico De Sole. But Bloomberg did note that the growth of top-tier luxury brands had been hampered for unsurprising reasons that include inflation, continued lockdowns in China, escalation of energy and logistic costs, as well as those in manufacturing. There was no mention of whether the fashion of Tom Ford is still desirable. Or, if there is demand outside his circle of celebrity friends. That question is even more pertinent after watching his spring/summer 2023 show, staged during NYFW. We sense that Mr Ford is unwilling to move forward amid the hurtling speed of change in our crazy world. He is happy to be caught in the past, in a groovier time that is soundtracked by Studio 54, lensed by Guy Bourdin.
That the former CFDA chairman would go down the disco route is a predictable track and tact that should not baffle us, but we are still, truth be told, disappointed. Dullness maxed out is dullness amplified. How many times do we want to be reminded of the glory days of the ’70s (and early ’80s)? Even the styling isn’t fresh. Gigi Hadid, with the fake blond frizzy hair and pregnant hoop earrings, in that hooker-savvy sequinned dress, is a bad parody of the campy past that Mr Ford adores. Although the soundtrack is a mashup of ’80s pop and latter-day rap, we had Dan Hartman’s Instant Reply in our head. Wasn’t Tom Ford singing, “got to have it… got me floating on a cloud, got me dancing all around”?
Mr Ford has redefined the sexy that is very much his aesthetical lexicon. Of late, it is regrettably meretricious. Perhaps it is in keeping with the prevalent mood in American fashion, which has significantly shifted from sportswear to something more suited for seduction or to express the confidence of an unapologetic sexual self. For the present Tom Ford season, scattered is the focus, from gaudy, sequinned, fringed Western shirts (even gaudier than what they might wear at the gay rodeo) with micro-running-shorts to bras that are just the perimeter of the already skimpy garment to sequins-all-over evening dresses that accentuate the derrière and expose the rump. Eckhaus Latta meets Dolce & Gabbana?
Perhaps there is real interest in the decade (and a little later) that, for some (rather than many), “taste forgot”. Or, the hope that Mr Ford would bring back the hits of his Gucci years. The satin shirt, worn unbuttoned to the navel, certainly did, even if less shiny. If shirts are not worn, underwear must be served. Here, even the guys get the lace in a boxer (Victor’s Secret?) that would make Calvin Klein’s look severely avuncular. Almost every garment shown appears to be for the pursuit of fun under lights that would make each piece glitter. It’s luster that lusts for attention just as the nipple-baring bras begs to be noticed. But these days, vain and shocking are hardly the traits that would make trying fashion striking. Even if he resists going any place without a disco beat, Tom Ford needs to dial down the tacky amid the showy.
Photos: Tom Ford