Madonna did not change her face; she covered it
If Madonna is doing it, there is a possibility that women, even not a celebrity, would be adopting the full face mask, too. In a recent outing with her son David Banda in New York City, the pop star showed her much changed face covered with a full-lace headgear that exposed only her eyes and mouth. Although not quite as severe as Kim Kardashian’s take on the look that Demna Gvasalia conceived for Balenciaga, it is face fashion that is expected to take off massively, even if the look is thought to be intimidating. The balaclava’s popularity is of such great potential since Ms Kardashian made a statement with it at the Met Gala last year that even Gap has allowed Kanye West to introduced it for Yeezy Gap under the guise of a further collaboration with Balenciaga—the brand that appears to be ruling the world.
That Madonna, after making sure everyone is familiar with her new young face, is willing to have it nearly completely covered is indication of the power of the extreme end that fashion endears itself to these days. But while Madonna’s whole head is covered, she is not that unrecognisable, just as Ms Kardashian is not indistinguishable when completely suited up. The balaclava may obscure the face, but it does not blank out the personality under it. We know it is Madonna (although, to be certain, her face mask was not that hardcore since it was made of openwork fabric). What surprised us was not the encased head, but the extremely baggy tracksuit that the author of Sex wore—Balenciaga X Adidas, no less. Was it to better co-ordinate with her son David in a Gucci X Adidas T-shirt dress?
The drastically different ends that women stand in terms of fashion are thought to be the opposing reactions against the pandemic that has deprived many the opportunity to dress up, to express, especially publicly. So either go nearly nude or totally covered. Clothes are now mere shreds of fabric or a complete bale. Anything in-between is too old normal, too ancien, too dull. Our avatar is no longer an online proxy. It is here among us, tangible and tantalising. We really do not need the metaverse to reshape fashion. It is already happening in this protoverse.