Gucci and Adidas are reportedly up to something
With Christmas round the corner, you’d think that it be a quiet time for fashion. Not quite. Ringing louder than church bells is the news that Gucci is hitting the collab road with Adidas. According to the “first look” offered by Twitter account @hypeneverdies two days ago, there is now a double-G monogram, in which the Adidas trefoils share the space with the repeated twin 7th letter of the alphabet. The not-quite-sharp image posted has a patina of blue. Looking like a screen shot, it does not really tell us if its a product or, for all we know, an NFT! Anything is possible. If Gucci can “hack” Balenciaga, they can surely do the same to Adidas. We were thinking shoes, but that’d be too obvious. With their second The North Face collab just released, what in the sphere of outdoor/sportswear has Gucci not explored?
Of course, this brings to mind Adidas’s rather quiet pairing with another Italian brand: Prada. We were, admittedly, underwhelmed by that output. But both brands deemed the collab a success—enough to have a second (not quite memorable) attempt. Gucci, naturally, won’t go the discreet route (just as Lady Gaga won’t play it safe). We already had a taste of what it might be, if The North Face affair was any indication. Monogram-mad might actually be putting it mildly.
The above illustration is just that, not an official logo from the brand. Watch this space for confirmation of the collaboration. Illustration: Just So
Undercover pairing with Eastpak is not unusual. But the apparel they produced is
Eastpak has collaborated with designers on what they specialise in: bags. Names they have shared on the labelling of their wares include Raf Simons, Vivienne Westwood, and most recently, Margiela. But all these collabs yielded only bags. Until Undercover comes along. Shown during Undercover’s charming autumn/winter 2021 collection in January, the two brands offer not bags per se, but outerwear that constitutes some of the most fetching of the season. This is the first for Eastpak: clothing. And by the looks of it, this may not be the last.
Incorporating bags or fabric used in their manufacturer is a particular area of collaborative design that the Japanese do so well, as previously seen with The North Face and Junya Watanabe, as well as Nanamica for the The North Face Purple Label. In that respect, what Undercover has done with Eastpak is rather late in the game, But, as it is often said, better late than never. And it is hard to imagine the never after seeing these wearing garments with the quirky ‘bag’ details. Should they really be there? Can you store anything in them?
There are at least six styles in the capsule. From a bomber to a parka to a car coat, each comes with bag-pockets of varying sizes, as well as short handles—as seen on the top of backpacks—under the rear of the collar, above the yoke (one even emerges from there). The outers come in some strong colours too, such as the above Wellington yellow, as well as a bright red and a dark green. A real pity that we are not likely in need of one of them. Many of us are not travelling, only dreaming of it.
Undercover X Eastpak launches on Christmas Day at Undercover stores, Tokyo. Photo: Undercover