The heiress Paris Hilton’s marriage is also a marketing opportunity for the c-commerce site Italist. Fabulous?
By Mao Shan Wang
Paris Hilton is a married woman. I am happy for her; I truly am. Last month, she tied the knot with her venture capitalist fiancé Carter Reum in what CNN described as a “lavish ceremony”. Meghan Trainor called it the “most beautiful wedding ever!! (yes, double exclamation marks all hers)” and Rachel Zoe said she was “the most beautiful bride.” Yes, I am happy for her. To top the many compliments, Ms Hilton will have a new reality TV show, Paris in Love, on Peacock, after the inane Netflix series Cooking with Paris. Everything from the engagement to the proposal to walking down the aisle will be featured in Paris in Love. She gleefully posted of the show, “I want my fans to know how I found my Prince Charming, and a fairy tale. Happy ending”. So, yes, I am Happy for her.
But I am not sure that. despite all the happiness I am feeling—in times of the ominous Omicron—that I would want to win a “Paris Hilton’s Fairytale Wedding Giveaway”, as curiously offered by the e-commerce site Italist. The wedding is over, but somehow it is still happening. We’re still seeing her veiled face. Is this like one of those long Indian weddings that could last five days (although for most couples, it’s just the average three), only now, with Ms Hilton, much longer? Wouldn’t it be great if newly engaged Kim Lim and Club 21, too, give something away after the former’s likely lavish-as-well wedding in the unknown future?
In Paris Hilton’s name (also to “honor” her new show) and part of their “December Treats”, Italist is letting “one lucky winner” walk away with a “Paris and Carter’s (nope, not Cartier’s!) Gift Bag”. Would this be like those that guests receive at the end of wedding parties? Or, something akin to the Chanel advent calander? According to Italist, the gift, probably housed in a (now-trendy/trending) dust bag, includes “Wedding Sweatshirt, His & Hers Paris Hilton Perfume Set, Tote Bag, R3SET Botanical Stress & Anxiety Support Supplements, & Candles”. Excited yet?
But that is not all. The winner will also be gifted with four certificates for a stay at, where else, a Hilton Hotel of their choice (valued at USD2,400), a wedding crystal figurine (worth USD500), a USD500 gift card to Jane (a “curated marketplace”), a USD300 gift card to The Dog Bakery (yes, a canine pâtisserie), a USD350 hair-care hamper from Keratase, USD500 worth of products from paw.com, and a USD500 gift card to Italist. If you include the Paris and Carter’s Gift Bag, which, according to sweepstakes.com, is worth USD4,800 (oh yes, they, too, are giving that away), the total value of the haul is very close to a rather handsome US ten grand. (More) excited yet?
To be sure, Italist addressed their communique to: “Hilton fans” with the specific, “this one is for you”. So that, technically, counts me out. I can be happy for Paris Hilton and not be a fan. There are enough of them around the world. Otherwise, why a show of her married life? Who really cares? Who even bothered when she was living The Simple Life? Truth be told, I am no fan of anyone. But, as a believer in the institution of marriage and its sanctity, I am glad that she is heading towards marital bliss and, despite numerous past engagements, a “happy ending”. Do I want any of those giveaways? Yes, I am happy for her, but not that much.
The Paris Hilton’s Fairytale Wedding Giveaway is open to US residents only. Photo: Italist