Although they have been around for five years, they have remained relatively low-key. Is the Goodluck Bunch the best streetwear store on our island?
On Bali Lane, the shop houses are not as spruced up as those on both sides of Haji Lane, just one street away, towards the Sultan Mosque. Built in the mid-19th century, the Bali Lane shophouses, numbering around 30, have rather simple façades, described as belonging to the Early Shophouse Style (1840-1900), distinguished by their lack of ornamentation. They are part of the area known by the road that links Victoria Street to Beach Road: Arab Street. Bali Lane is only one of two named after Indonesian islands (the other is Java Road), rather than a place in the Middle East, such as Bussorah Street and Muscat Street. It is a rather short lane. At about 100 metres, it less than half the length of Haji Lane. Most of the businesses here are of F&B persuasion. Between a halal restaurant that serves Japanese grilled meat Waku Waku Yakiniku and an empty shop lot is the only one of its kind on this motley makan row: a clothing store.
Without a striking shop front, it is easy to miss Goodluck Bunch (GLB). But the visual restraint is also its allure, the relative plainness and lack of sheen often make up secret addresses among those in the know. Devoid of obvious swank, it has an absence of pretentiousness to match. Stand on the five-foot way and peek inside the heritage shophouse, and the space, bathed in incandescent glow, beckons like a treasure trove, within what is often considered the exemplar of indie cool: white walls and concrete floor. But there is something more welcoming in GLB’s not quite calculated relaxedness, with merchandise displayed in a free-hand manner that will doubtlessly encourage browsing and touching. It is the market vibe too, which we refer to, in the best possible way. After all, one of our island’s best multi-label stores is self-touted as a market too.
Goodluck Bunch looks to us like something out of the arterial streets of Tokyo’s Daikanyama; a cross between the area’s long-serving Hollywood Ranch Market (that word again!) and the rock of an outdoor store High! Standard, with a touch of Nanamica and the posturing of Kikunobu. GLB has been described as a streetwear clothier, but the merchandise includes a spirited mix of Normcore and Gorpcore labels thrown in for good measure. The selection of clothes is augmented with practical accessories to allow shoppers to purchase a complete look, including less common items such as shoulder bags for water tumblers or the odd bottle of Ayataka green tea. And just as you thought everything stocked is for those with an inherently casual wardrobe, immaculate business/dress shoes from the Thai label London Brown incongruently greet visitors near the entrance.
There seems to be a subtle Asian slant to the merchandising approach, with Japan being an obvious source. While there are brands from the US (we’re talking about streetwear after all), it is the Japanese offshoot of American labels Ben Davis, Chums, and Gramicci, and born-in-Japan Mont Bell that shoppers seem to enthusiastically target, as well as the now-sold-out tote bags featuring the simple and striking drawings of Tokyo-based illustrator Noritake. Given the Japaneseness of the store, the Nippon connection makes sense. But rather than evoke Harujuku, the heart of the not-readily-definable Tokyo street scene, GLB takes on the indie spirit of Japanese retail that is found in other neighbourhoods, such as aforementioned Daikanyama, and situates itself on a street here that has virtually no shopping. The dissimilarity to its neighbours probably stood it in good stead.
The two founders of Goodluck Bunch are not newcomers to clothing retail. Quek Swee Ying (known on social media as Swee) and her husband Lee Hong Ping started GLB in 2016 on the weath of experience Ms Quek had gained from her typical blogshop-made-good label Runway Bandits. First hosted on LiveJournal in 2008, two years after Love, Bonito began as BonitoChico on the same platform, Runway Bandits, “catered towards students with limited budget”, as Ms Quek told the press. These school-goers were spending, and two years later, business was so encouraging that a bona fide e-commerce site for the label was created. When Plaza Singapura remade its basement 1 into a haven featuring “leading local fashion blogshops” in 2018, not-marauding Runway Bandits was there with their first physical store, diagonally across from rising star Fayth. Ms Quek told us then that it was “a pop up as trial”. On what made her brand stood out, she said that it was the “soft and neutral palette” and that they “engaged customers by allowing them to vote for their favourite colours”.
Of the half-a-dozen or so stores that opened on-theme at Plaza Singapura that COVID-19-free year, only three have survived, and that include Runway Bandits. In June this year, the brand was renamed From There On, catching fans quite by surprise. Where “there” might be, it does not say. Why the change of moniker, it is not yet known. One retail consultant told us that “‘bandit’ does not have a positive connotation”. Even after more than 10 years of use? Outlaws aside, the word, informally, also refers to individuals who take unfair advantage of others. Neither runway or bandit, the brand was a misnomer. The new name, a clear departure from the old, however, is no indication of a fresh aesthetical direction. From There On sits comfortably on the same-old plot of unconstricted shapes, immediate everyday-ness, and sassy girlishness of Runway Bandits. A clear lineage. One chirpy shopper at the store recently, who said she was “doing a course at SOTA”, told us that she was a regular because she liked the “better basics” there.
For many, the two-storey, 1,300 sq. ft Goodluck Bunch is also likely the place to score better basics. To be sure, despite their veritable street cred, GLB is not quite the same as, say, Undercover’s Madstore. Yet, there is no denying the clearness of their merchandising direction. With about 30 brands in-store, what you’d get is a happy wearable jumble that includes Danton (the French label that’s so Normcore-cool that even DSMS—yes, that market!—and Hong Kong’s i.t are stockists), Gorpcore heavyweights Kavu and Patagonia, the fun-centric Chinatown Market, hip-hop’s fave hat brand Kangol, Singaporeans’-must-buy-when-in-Japan Champion, and Jil Sander’s latest collaborator Arc’teryx. The mix is varied and a joy to uncover. The staff told us of their other boss Lee Hong Ping: “he treats this as his playground”. A clothier who has fun with the stocking of his store often allows that pleasure to shine through in the merchandise. This is totally palpable at GLB.
Going through the stuff after you enter will take you some time. And then you remember that there’s upstairs. (The staff will happily remind you too.) So up you go. As the view of the second floor unfolds, the Japanese vibe again hits you. Up here, there is a faux tree in the middle of the space, a shade provider that seems to bring the disparate brands together, like a group of well-togged friends convening at their favourite spot. On the weekday afternoon we were there, we heard giggling behind a curtain. As it turned out, some girls were trying on the Ben Davis. Although GLB stocks mostly menswear, it also attracts women with a weakness for jendaresu-kei (genderless style) or too-big T-shirts, sometimes inexplicably massive. In fact, most of their social media posts are photos of girls dressed in tees and bifurcated bottoms. One of them in the fitting room emerged to have a better look at the mirror. She could have just leapt out of Goodluck Bunch’s Instagram grid.
Goodluck Bunch is at 26 Bali Lane. Photos: Zhao Xiangji