Following their success with Nike, Sacai and Undercover remain in bed without the footwear giant
After the very recent launch of the Nike X Sacai X Undercover LDWaffle, which, as with others before the present release, is unattainable, the two Japanese brands reveal that they are collaborating on their own. Yes, without Nike. The two are on their own, in their very hometown. This time, they have come together to create a tiny capsule of clothing, specifically hoodie/track top and matching pants, very much a product category Nike covers, and, under the Nikelab sub-label, does so very well. It is not clear why Sacai and Undercover have chosen athletic wear to express their combined aesthetic sense. Undercover has an existing line with Nike since 2010, dedicated to running: Gyakusou. We can only guess that Sacai and Undercover are catering to demand for luxury sports fashion.
But what’s truly unusual is that the items—in one style for the top and jogger, and three colours for each set—are not only exclusive to Japan (available, in fact, to the rest of the world via Undercover’s web store.), but are available to order only. According to Japanese media, they are “made-to-order”, but not bespoke. It is likely that the clothes are made when they have received the order. Both brands consider this retail exercise as “limited sale”. This is unusual as sportswear rarely, if ever, is sold in such a way. Local reports also stated that, “sales will end as soon as the maximum number of reservations is reached”. Thankfully, no raffle!
This is not the first time the two Japanese brands have collaborated. More recently, both worked on a “two-phase” collab that saw both brands spice up the Sacai MA-1 bomber jacket and a leather rider’s jacket. Now, the tracksuits, inspired, according to the brands, by the LDWaffle that was released two days ago, is issued as the two-piece item (sold separately) by the brands. It also sports a new logo that features Underground designer Jun Takahashi’s love for retro space crafts, such as flying saucers. Colour-blocking and a touchy of cartoon-y whimsy are perhaps just the stuff to lure those who can’t get their hands on those shoes. However hard they tried.
Photos: Sacai X Undercover