The latest iteration of the Comme des Garçons X Gucci bag is uncharacteristically simple
The bag’s released was teased on Gucci’s Instagram page and on the brand’s new e-store Vault. On the webpage, the illustration of the latest iteration of the Comme des Garçons X Gucci tote, simply called the Shopper, sported flashing stripes in yellow, red, green and purple as mock-up of the print/pattern to come. We had expected something very much in the vein of what Gucci has been doing: flowery. But, as it turns out, it is something far more in common with Balenciaga’s Paper Bag tote. It is in plain black and could look somewhat sinister. The recognisable red-and-green Gucci Web stripe runs vertically down the middle of the bag, obscuring the centre portion of the Comme des Garçons logotype, printed in white. It is a smart-looking bag that bears more of the CDG aesthetic than Gucci. But, according to CDG’s own description, “the limited-edition tote represents the perfect embodiment of two mutually distinctive aesthetics driven by the desire to explore innovative visions”.
To us, the placement of the striped strap requires no nerve-wrecking exercise in design. The CDG bag itself is one from the special edition that was created for the 2017 Tokyo pop-up event called Black Market. The retail event, which was later brought to London, featured products and collaborations (no, Gucci is not in the picture for this one) that are only available at the Black Market. One of them is this black shopper, itself an update of the original that was first introduced a few years back, in the exact light brown typical of shopping bag, but totally encased in PVC. It was rather typical of CDG to use materials so associated low-cost merchandise and elevate them to something altogether more deluxe. The style was so popular that it was later also extended to the Comme des Garçons SHIRT line, this time as a north-south tote.
Left to right: the three versions of the same tote, 2018, 2019, and 2021
The first Comme des Garçons X Gucci shopper appeared in 2018, as part of the year-end Friends and Comme des Garçons holiday collection. The tote took quite a few by surprise since it was not thought at the time that the two brands were a natural fit. But it was soon sold out. A year later, the collaboration was reprised. The form of the second bag remained the same, but this time the brown paper inner, behind the clear PVC shell, was printed in rows of floral motif that looked like pencil drawing. It is also rather evocative of vintage wallpaper. Now, the bag looked like it did finally bagged half of some semblance of Gucci-ness.
According to the communication material of the collab, the latest black tote “closes the circle of this experimental process”. Does it mean that this is the last of the pairing? If you’ve missed the earlier two, do you need to rush off somewhere to get one? When we saw the new version previewed, so to speak, on Vault, we thought this would not be available to those who are not living in one of the 25 countries that Vault ships to. But it is available here at the CDG store, as well as DSMS. Question is, at S$820 a pop, would it be too much to pay? When the first CDG solo-branded plastic-wrapped shopper was introduced half a decade ago, it could be had for S$200+. Even last year’s version, a collab with Futura, went for S$580. Have prices all round really shot up? Or are we just being budget conscious in times of a still-ranging pandemic?
Comme des Garcons X Gucci shopper, SGD820, is now available at Comme des Garcons and DSMS. Photos: Comme des Garcons