And it will drive the anti-vaxxer nuts
Fashion do want to be counted when it comes to making a social/political stand. Valentino, for one, not only knows their position on the divisive issue of COVID-19 vaccination, they are willing to express it, and, concurrently do good. Taking advantage of the cool-after-summer season, they’ve released a black, made-in-Italy, cotton hoodie with the word “Vaccinated” stretched across the chess, above which the unmistakable V-logo is centred. There is nothing to the hoodie really, other than what it might literally say about the wearer. With the vaccinated more appreciated in social circles and welcomed in dine-in-allowed eateries, knowing that they have received the two doses of either the mRNA or viral vector vaccines without turning on their Trace Together app might be a boon to those who’d benefit from the knowledge or be able to complete a professional duty.
Launched on the Valentino website today, the hoodie is shown on the label’s creative director Pierpaolo Piccioli, who looks relaxed in a rattan chair, placed in a garden. According to Valentino’s corporate comms, the designer was “captivated” by an identical hoodie conceived by “the American pop culture sensation Cloney” (a multi-disciplinary collective based in LA, headed by one Duke Christian George III) that he ordered all that was available (five, it is said) and gave them to his friends, among them Lady Gaga, who dutifully wore the V-logoed version and posted a video on Instagram. Clearly Nicki Minaj of the “swollen balls anti-vaxx claim” wasn’t on the receiving end of this messaged top.
Valentino’s Pierpaolo Piccioli proudly promoting his vaccination status
But, apparently, Valentino only told part of the story. According to media reports, Cloney “cloned” Valentino in their hoodies by replacing the V in ‘Vaccinated’ with Valentino’s V and the rest of the letters in the brand’s serif font. Mr Piccioli spotted the item on IG and magnanimously bought them to gift his friends, seeing the potential good that could come out of this hoodie. So rather than sue Cloney, as big brands such as Adidas are wont and eager to, he chose to work with them, pairing the couture brand in his charge with another closer to street that stars such as Justin Beiber and wife Hailey already love so that both can benefit from the resultant social-media exposure and old media support.
Lest you think this is just a commercial, opportunistic exercise, the sale of the hoodie, in fact, benefits places where COVID-19 vaccines have yet made significant impact. “All net profits,” Valentino reveals, “will be donated to UNICEF in favor of the COVAX facility, which ensures equitable access to COVID-19 vaccines by supplying doses to countries in need.” Doing so is also “to highlight the values the Maison stands for”, we are also told. We are not sure how many pieces are allotted to our island, but as of now, they are still available. Those who are keen on a charitable purchase and be in the company of others who share Valentino’s mission, best be quick. They are sold out in Europe.
The Valentino ‘Vaccinated’ hoodie is available on the brand’s website for SGD 1,1901. Photos: Valentino