BOF just revealed that Phoebe Philo will have her own eponymous, backed by LVMH. Some designers are just luckier than others
Following the most hyped-up haute couture season in recent memory, the news now trending is Phoebe Filo’s return to fashion. According to Business of Fashion in a report earlier today, Ms Filo will launch her own label with some backing from LVMH, who has “taken a minority stake in the new venture”. The English designer was reported to have said, “I have had a very constructive and creative working relationship with LVMH for many years. So, it is a natural progression for us to reconnect on this new project.” This would only be LVMH’s second new label they’ve backed after Rihanna’s Fenty, which was “paused” in February. But Ms Philo’s own brand is expected to do much better. And she is a trained designer, with an unerring eye for the splendidly spare yet immense cool. And her ability and allure were proven too. Her reboot of Céline* in the early ’00s gave LVMH an extremely profitable label in its stable of high-profile luxury brands, improving the brand’s annual profits from €200 million to €700 million, according to analysts at that time.
We do not yet know when the new collection will be launched or if the name-sake brand will be shown in Paris or in London, where Ms Philo had led Céline with full creative control of the French house, and where she will reportedly continue to be based. Her return to fashion is thought to be unsurprising, only that it has taken this long. Ms Philo was mostly away from the limelight as she enjoyed a three-year hiatus from designing while her protégé at Céline, Daniel Lee, went on to re-awake Bottega Veneta. During this time, she was rumoured to be up for the creative directorship of Chanel, even Alaïa. Nothing came out of those speculations. Although quiet throughout the three years’ absence, she was reported to have already built the Phoebe Philo Studio in London.
It was while studying at Central Saint Martins College of Art & Design that she met Stella McCartney. After graduating in 1996, she joined Ms McCartney as design assistant when her friend succeeded Karl Lagerfeld as creative director of Chloé. In 2001, Ms McCartney launched her own label in a joint venture with the then Gucci Group (now part of Kering). Ms Philo was not asked to go along. Ralph Toledano, then Chloé’s CEO, reportedly played on the rift and installed her as Chloé’s new CD. She was then only 24, but she was able to prove the massive promotion worthy, and continued to augment the brand’s cool-French-girl aesthetic. She left Chloé in 2006 to look after her young children. It was at Céline, where she joined two years later, that her star truly shone, turning the LVMH-owned label into the conglomerate’s coolest, seriously desired by women who enjoy fashion, not trends; designs, not looks. When she left Céline in 2018, supporters were encouraging Ms Philo to start her own label.
That is now happening for her. Not, unfortunately, for other designers linked to Celine, but unable to enjoy the same fate. No one knows if Ms Philo will revive the feminine simplicity that endeared her to so many of her followers. Or the equivalent of those capacious coats that predates the ones currently the rage everywhere, or those roomy, high-waisted slacks with the legs that distends and swirls at the feet, or the Boston tote (way ahead of Dior’s significantly simpler Book), or the Birkenstocks with the fur-backed straps, but there is a strong feeling that, with her own house to better give shape to her ideas, Phoebe Philo’s taste would still captivate, and her return would be the one to watch, and eagerly embraced.
*To keep to the Phoebe Philo-era Celine, we have chose to spell the brand in the old way: Céline. Photo: #phoebefiloarchive/instagram